Curns’ Ad Links for 26 August 2010

Curns’ ad links is a collection of links about the digital advertising industry; generally focussed on the display advertising market with an emphasis on the technology to deliver great advertising experiences.


Catchpoint Systems, writing for AdMonsters, says they observed on several webpages that the requests to the tracking pixels are aborted or cancelled by Internet Explorer 7, which has roughly a 10-30% browser market share depending on the website. A major impact for online marketing?


Great news for the growth of digital advertising. This ClickZ article suggests that both targeted display and video ad serving are going to grow nicely in 2011.