Yearnotes 2022

I decided to give the Weeknotes format another go in the middle of 2022 but it was, ultimately, unsuccessful. My hypothesis is that I don’t tend to sit at a computer on a Sunday evening and, therefore, writing something at that point in the week isn’t natural. I may play with the idea later this year but – maybe – generating 15 blogs for 2022 isn’t that bad.

There were two major events this year: I started a new job and bought a flat but those are not the kind of things I can track year-on-year.


Apparently, I went to the gym 38 times which is nowhere near where it should be but also much better than I imagined it would be. I was monitored taking 3,652,508 steps. My cumulative exercise distance is 1,721 miles (burning 253,432 kcal) and exercising for 16 days and 9 minutes in total. But, I still ended up putting on a little bit of weight I lost last year. Not all of it, but some. I’m just glad I didn’t count all the calories that I consumed.

2022 in music

As last year, I have three different services that track some version of my music consumption but I am not really sure how accurate any of them are monitoring my listening.

  • Last FM should aggregate everything I listen to (they claim 6,663 listens) and say Bananarama was my top artist of 2022 (which may be right, I did see them twice), their latest album, Masquerade, was the most played album but they didn’t get the most played track honour, that went to Cody Johnson’s ‘Til You Can’t.
  • Apple Music, the main way I play my own music, says I listened to 3,202 tracks and reckons Miranda Lambert was my top artist this year, if I ignore the Christmas Chill album that they say was my number one, Apple also thinks Masquerade was my top listened to album but claims Circles Around This Town, (Maren Morris) is the most listened to individual track. ‘Til You Can’t was down at 6 on Apple’s count.
  • I don’t really use Spotify for much except some chill-out sounds on a connected speaker. So, to discover that, of the 2672 minutes tracked, the top song was Thomas Newman’s Any Other Name from the American Beauty soundtrack was not a surprise (nor was it that Thomas Newman also tracked as my most played to artist.) Spotify said Maren Morris was my third most listened to artist.

The basic rule here, I shouldn’t rely on a system to synthesise my musical year.

All the socials

Who really knows what’s happening at Twitter? In the last couple months the main reason I’ve logged on to Twitter is to read about Twitter. I have a Mastodon account but I have yet to pontificate there.

In 2022 there were more tweets that last year, mainly generated because of a bit of a rant at noted Apple Commentator, John Gruber, for his mischaracterisation of the European market for NFC payments.

But before Apple Pay, NFC was hardly used, even though Android had supported it since 2011

In the UK, which was definitely part of Europe for most of the period in question, that statement is just plain wrong. Just one example, Contactless payments were introduced by TfL before Apple Pay was launched here and they quickly accounted fro 30% of all travel payments. I don’t agree with some of the EU’s decisions around technology but, equally, the American tendency to assume behaviours in the US reflect the rest of the world is frustrating.

37 grid pictures on Instagram this year. I re-counted last year and I have no idea why last year’s review claimed 16 when it seems there were 45. There were 145 stories in 2022. I really prefer the story format and the 2022 highlights are a great summary of the year but I retain a soft spot for the grid format as a more permeant memory bank. Even though I posted more pictures this year, I relegated most of my social apps to a folder off my phone’s Home Screen and I have found myself endless scrolling a lot less. I am reading more blogs again. At the moment I have around 40 feeds tracked in my NetNewsWire and it’s a much better that all the all the Twitter angst and argument.

Since I started using Instagram all those years ago I have tried to keep it to contemporary pictures and not use it to post old images. There are a couple of exceptions and World Radio Day 2022 was one of them. The post on that day included one of my favourite paragraphs that I wrote this year, which I did repeat on Twitter,

Tomorrow morning, why not ‘turn up the feel good’ with ‘more of the songs you love’ that are probably ‘the biggest hits and the biggest throwbacks’ on the ‘UK’s No.1 Hit Music Station’ or, my current choice, ‘The UK’s Country Station’.

I thought it was a nice way of merging all those big radio marketing slogans I am not sure anybody else did.

I tried to compete a full year of journal entries on Blipfoto but, I failed. Because I tend to write them in another app through the day, I have found cross-posting them a slow and uninspiring process. I thought it would be easier to write in a Journal app which could be used to create a daily Blipfoto diary and weeknotes but it didn’t work out. I’m trying again for 2023.

Books, TV and Cinema

I did manage to complete my Reading Challenge this year, I read 13 books (more than the anticipated 12) which is a great improvement on the pandemic years. For me, reading has always gone hand-in-hand with travel and so, during the COVID years when I neither commuted or travelled, I had no muscle-memory of picking up a book and reading at home.

In 2022 we started to travel a little more and I found that, as I started reading I was able to find a bit of time at home. And so I managed the twelve books. Two of the twelve introduced me to Arthur Bryant and John May, described as “Golden Age Detectives in a modern world” and I found them a lovely read. I look forward to reading more this year.

I read a kind-of love letter to radio, Last Train to Hilversum, which was a fascinating, and two books by radio presenters: No One Listens to Your Dad’s Show, Christian O’Connell’s autobiography and Mark Radcliffe’s Thank You for the Days. I still enjoy reading about radio – such a wonderful medium. But, I didn’t leave TV out this year. I read a couple of histories of ITV (where I was working at the time): Raymond Fitzwalter’s The Dream That Died and ITV Cultures: Independent Television Over Fifty Years which was a bit academic and heavy going.

Perhaps the most influential book was Giles Turnbull‘s The agile comms handbook which has resulted in me keeping up at least one weeknotes habit: my weekly work report.

My favourite anecdote came from Grace Dent’s Hungry where she is telling a story about when she learned enough about wine in eleven short minutes to prepare for a lifetime. What happens if a sommelier wants to talk to you?

Oh, he doesn’t want to talk to you, Hector said. ‘He wants to talk at you. It’s just a game. The sommelier’s job is to know everything about the bottles on the list. Your only job is to drink it. The winning tactic,’ he continued, is to seem genuinely interested when they harp on. It’s simple, really.’

I didn’t get to the cinema in 2022. I actually got to the cinema in both of the pandemic years so this year was very much an exception. But there are some great series on the streaming services. I didn’t get into the new Tiger King but I can thoroughly recommend Apple TV’s Slow Horses, Only Murders in The Building on Netflix and Hacks on Amazon Prime. I did enjoy catching up on 2017’s The Hitman’s Bodyguard and, of course, I sang along about Bruno with the rest of the world while watching Encanto.

Let’s hang out in the blogosphere

On January 2nd this year, Matt Mullenweg encouraged people to get blogging,

Write for a single person. Share something cool you found. Summarize your year. Set a blogging goal with reminders. Get a Gutenberg-native theme and play around with building richer posts. Start a nom de plume. Answer daily prompts on Day One. Forget the metaverse, let’s hang out in the blogosphere. Get your own domain!

Reading that reminded me that I haven’t written on for some time. I used to ‘summarise my year’ pretty regularly – albeit in different ways – on here. In 2021 I tried the weeknotes format but it didn’t really work for me. In December 2020 I posted a 10 Year Instagram retrospective and, earlier that year, looked back on the handful of tweets I posted in 2019.

I wrote 2018’s Annual Report at the start of 2019 and took a moment to look back on my 2017 Reading Challenge the year before. Previous annual(ish) reviews were photography based, the last one of those was My 15 for 2015 posted at the end of December 2015.

In the spirit of ‘hanging out in the blogosphere’ and because I have previous writing to point to, on January 4th this year I gave myself 27 days to compose something to summarise 2021. Clearly, I missed my own deadline but these are the words I’ve put together since then.


2021 was an odd year. Like many others I began the year back in a London COVID-19 lockdown dreaming of freedom in spring. I took part in a virtual escape room in March which was fun but not as much as the real thing. And nowhere near as fun as the summer of normality which followed a few months later.

I got my first vaccine shot in the early part of the year but it took until April 15th to be able to go out and see people. I met some friends for an outside meal. I have two memories of that evening: that it was fun to be able to talk to people across a table but it was cold. I bought a jacket with an in-built, battery-powered, heating element to get me through that – and a couple of similar – evenings.

This year I continued a trend from the first months of lockdown in 2020: going on local history walks. On one of them, we tried to find the site of the Craig Telescope but I am not convinced we ever did.

The year opened up from June and I was able to get to the Isle of Wight for a holiday and there was a family trip to The Lake District. Later in the summer I got to see AFC Wimbledon’s new Plough Lane stadium which was fun and I hope to see a few more games this year. By the time the weather was getting colder again there was a trip on the Caledonian Sleeper to Fort William which was wonderful but my overriding memory is of rain.

All the socials

I didn’t really tweet much in 2021. I think I was trying to avoid doom-scrolling about the pandemic. I appear to have enjoyed The Masked Singer last year (as I am in this year). I also noted that I, finally, killed off a couple of experiments I had been running for ten years on local tweeting. The local engagement was fun but it was time-consuming and when I moved house I gave up and a couple of accounts just became automatic re-tweeters. I don’t think it’s a good use of Twitter. I had always planned to write more about those experiments but I think their time has been and gone. Still, it was a fun side project for several years but I am glad it’s been put to sleep.

I ended 2021 tweeting about Stretchy Pants which is a much more relevant topic for this time of year.

On Instagram there were 16 grid pictures vs 104 stories. So I guess the story format wins. Yet again the algorithm chose my Top Nine but I got to pick my story highlights.

If I had to pick my favourite photographs, I’m not sure what I would pick, but I do like these three night shots; although my favourite photo didn’t get to Instagram.

I tried quite hard to complete a full year’s photo journal with Blipfoto. It’s an excellent and, I think, unknown photo sharing site that I briefly used many years ago but came back to during the pandemic. I started 2021 strongly but my continuous burst really ended in September. I’m not sure what killed it off but I am back trying again in 2022.

As a result of working at home I probably listened to more music than I have done in previous years. says there were 9,456 scrobbles. Contemporary country music is the genre I am listening to most at the moment. It’s interesting to see what the various services say about my top artists:

  • Last FM says Miranda Lambert was my top artist of 2021 while Famous Friends, Chris Young & Kane Brown, was my top track. They also say that 59% of my listening was new tracks which I found surprising.
  • On Spotify, I apparently played more Luke Combs while If I Didn’t Love You was the most played 3 and a half minutes.
  • Apple Music agrees that Famous Friends is my most played song but makes it way too hard to figure out who my most played artist was for me to bother with for this post.

My 2021 Media Diet only included three films. I can’t choose between them because they were all perfectly passable ways to spend a couple of hours. So, in the order that I saw them (with a short review):

  1. In the Heights (Good, but I preferred the stage show)
  2. Free Guy (Good, but felt a bit familiar)
  3. No Time To Die (Good, but some of the action scenes went on for too long)

Of the films watched on a TV screen I am finding it hard to pick a favourite. Perhaps honourable mentions for The Map of Tiny Perfect Things, Ma Rainey’s Black Bottom, Wonder Woman, My Octopus Teacher and Never Surrender: A Galaxy Quest Documentary.

I went to theatre five times but two visits were to see things I’d seen before. I saw Declan Bennett twice; once in his one man show, Boy Out of the City and once in Carousel at the Regent’s Park Open Air Theatre in August. Both were excellent.

I did write about my failure to meet my GoodReads Reading Challenge as an end of year post to Blipfoto. I read two books, 767 pages and listened to five audiobooks. I’m pretty disappointed with that and I aim to do better this year.

This year, I started listening to the Strangerville story-telling podcast. There are over a hundred episodes to catch-up on. It’s really great.

Out and about

Swarm, by Foursquare, doesn’t give me stats anymore about the number of check-ins. I’m guessing it’s way down because of the pandemic but I’d be interested in comparisons with previous years if anybody knows of simple tools to query my data let me know. On the other hand Google tells me that the total amount of travel in 2021 was equivalent to 19% around the world. I find that quite a surprisingly high number (or, perhaps, my sense of the distance around the world is skewed). Mind you Google says I walked a total of 783 miles this year while Apple thinks that was 1008 miles. The lesson here might be to not trust the trackers.

The pandemic has changed the ways a lot of us have been working. In November we tried an experiment and spent a month working from an Airbnb on the Isle of Wight to see how well that would work (turned out pretty well, really). I hope to do that again this year.

The Prom

The Prom is a joy-filled song fest that works to keep the spirits up in these in-between Christmas and New Year days

I’ve spent a few hours re-reading entries from this time of year on my blog. I realise I wrote a lot of film reviews when I was blogging. As a result, I’ve been reevaluating what I thought about House Of Flying Daggers, Napoleon Dynamite, Love Actually and The Lord of The Rings. The main problem with this, of course, is that blogging is stuck in the early 2000s. So, what about a more contemporary review?

It’s December 2020 and London is in COVID-19 lockdown tier 4 which means that cinemas are closed and, thus, a film review may be hard. Having said that, streaming is the new cinema and tonight we watched The Prom on Netflix.

I do not come with preconceptions of the film based on any prior knowledge of the musical on which this is based. The film was recommended by my friend Rob and my Dad which suggests a broad appeal. The adaption is by Ryan Murphy, who I know as creator of Glee and one of my lockdown highlights, Netflix’s Hollywood.

The movie is set in world where ‘Eleanor: The Eleanor Roosevelt Story’ closes after first-night terrible reviews that tag the stars (played by Meryl Streep and James Corden) as the worst of self-obsessed celebrity. Somehow (and here my memory of any plot is gone), characters played by Nicole Kidman and Andrew Rannells become part of their ‘Broadway liberals’ gang.

Meanwhile, in Indiana a school’s PTA cancels the school prom because a female student – Emma – wants to take a girl to the dance. The schools head teacher seems to be the only supportive character in the town of Edgewater. Thus, a cause is created for the New York performers to prove they’re not as self-obsessed as the reviewers said. They all get on a bus to head to Indiana. This is not a Priscilla road trip movie and, before you know it, Broadway’s stars are trying to check into a Holiday Inn Express. Or something like that.

You do have to suspend disbelief here – in spite of the real-life roots of the story – because it’s a musical and the story is advanced in song. The premise manages to be both a big-old cliche and remarkably well-done at the same time. If you can work with the idea that an entire town’s moral compass can be re-pointed by an Andrew Rannells’ song and dance routine set in a shopping mall and using the water feature fountains as a central prop, performing a song called Love Thy Neighbor, then you’re going love this film. And, if you think you’re not going to find that concept remotely appealing, you probably should still watch this film because it’s funny, with the right amount of musical theatre camp to keep it rooted in a joyful place even when the story, inevitably has it’s downbeat moments. And at this point in 2020 we all need a bit of cheering-up.

The musical numbers are more Legally Blonde than Hamilton (although a pinch of Chicago, with all the associated jazz hands, is added for flavour) but they’re good fun and, in true Andrew Lloyd Webber style, move the plot on at a decent pace.

Two different story lines – the prom story and the redemption plot – work together so well that they can conjure up Tracey Ullman (but saying as who and why would be too much of a spoiler). Supporting cast, Kerry Washington, Jo Ellen Pellman, Keegan-Michael Key and Ariana DeBose are all excellent but we tuned in for the A-listers, didn’t we?

Meryl Streep is a pure joy to watch as Dee Dee Allen (she has two Tony awards, you know). A really solid, believable performance and you could watch an entire movie based on her character. James Corden, as Barry, manages to hold the camp to right side of funny – and tragic, when it matters – while walking a tightrope where he could, at any moment, fall into the offensive side. I think he handles it well. For me, Nicole Kidman playing a Chicago chorus girl is under used, especially at the start because she manages to be the only Broadway liberal to manage empathy and, I think, that provides the thread that holds the story together. Andrew Rannells’ character doesn’t quite have the depth of the others to make him quite so real but it’s a great perforamance and, after all, manages to convince an entire shopping mall that same-sex relationships are not an abomination in under 4 minutes. It’s a work of genius.

The Prom is a joy-filled song fest that works to keep the spirits up in these in-between Christmas and New Year days. And it’s on Netflix so, if you have a subscription, you can spend a couple of hours laughing for no extra cash. An actual New Year bargain

Polar Express Revisited

Does The Polar Express stand-up to a viewing 21 years later?

Back in January 2005 I wrote about the Polar Express on my blog (because film reviews were a thing I seemed to do quite a bit back then). I said that I could see the film enduring.

Almost 21 years later we watched it again, streaming from Amazon Prime. It was £4.99 – I wonder what we paid the first time? In 2005 I really enjoyed it and I did on this viewing too. I may have seen it once in the intervening years but, unlike The Nightmare before Christmas, it’s not a Christmas staple in my life so there were many things I didn’t remember (and that’s no criticism because I don’t remember the detail of many films that I have seen).

I saw the original in it’s big screen 3D glory and noted that the filmmakers “used the 3D format to full-effect” but I don’t think it lost much on my 2D television.

I said I thought this film would ‘endure’ – meaning it would last – and I think it has lasted well. In my opinion, Tom Hanks is still brilliant as the main voice of this movie. Glad I watched it again.

Tweetless or Tweet Less?

I realised I only tweeted 10 times in 2019 so I wondered (to myself) what I had written about.

My morning routine, after I have arrived in the office, usually entails eating breakfast while reading a couple of blog posts before diving into my email. This morning, I thought about some content I used to follow on Twitter and decided to look it up. It’s still there: but that’s not the point of this post. Then I thought I would write something to welcome the new decade as, although a day late, I thought it worth marking in my timeline.

That’s when I realised I only tweeted 10 times in 2019. That’s pretty terrible really. I used to use Twitter a lot. Sadly, I find it a pretty depressing place most of the time which – I think – is why I have generally shied away from the platform recently. I’m pretty certain if I had the time I could curate a list that was much more positive to read.

Nonetheless, I decided to look at the topics I did tweet about in 2019 – my logic being that if I use the platform so rarely then what I did tweet about must have been worth the effort of opening the app and might be interesting to see what I cared about in 2019. Sadly not. Here’s my ranking:

So, here’s the tweet I went with:my first of the new decade. I thought about something I’d seen earlier in the day which seemed like positive news:

I locked my Twitter account so this screenshot will have to do

Give this is my 11th tweet in just over a year, I thought I would look at my posting trends. Using TweetStats and picking July as the sample month for no real reason except it was the first month on TweetStats’ graph, my tweet trend is not looking good. Maybe I should do better.

Currently, I am better at Instagram. Come join me there. As an aside, if Twitter made curating lists and generally managing your feed easier then maybe I would spend time creating the view I want.

In another ten years’ time Who can say what we’ll find

Looking back is fun. Futurology is exciting too. Let’s mix them in a big pot of pointless predictions!

On Christmas Eve I wrote a follow-up to my 2009 piece, ‘Looking Back 10 Years‘. So, now, if I was going to create a new list, what would I add?

Time to ring in with the new …

Video Conferencing Still Doesn’t Work

I admit it’s highly correlated with my comments on business travel but over the last ten years more and more of the office spaces where I have been working come pre-equipped with video conference facilities in every meeting room. And, almost universally, people find them difficult to use, difficult to hear the other side of the conversation and incompatible with the facilities the people on the other end of the call use. I’ll admit that over the last few years colleagues have become more and more comfortable with the idea of running a meeting where one or more people are on screen but I think that’s due to how easy it is to call family on Skype, FaceTime or Facebook Messenger. The fact that most office systems are incompatible with each other means that all that expensive in-room equipment is often wasted. Currently, I work in a office equipped with Google Meeting but work closely with a company that uses the BlueJeans conference service. And so, only one side can ever use the cameras in the room they are sitting in. I have worked in a company where it worked well but they had spent a lot of money equipping the space and it was still only useful when other people were on the same system. And don’t get me started on people trying to hook-up to share a presentation.  Still, it’s better than those awful conference calls.

Music Has Vanished From The Workplace

Even in the last ten years, I have worked in places where we put music on in the background. Communal music adds atmosphere to the workplace and can create a positive mood. It’s true that, often, you end up with an easy listening sound (we loved Magic in one place I worked) but I find silence quite oppressive. But, thanks to streaming music services everybody now has their own music library on-demand and we all don headphones all day. That has changed the office atmosphere and, I don’t think it’s for the better.

Streaming Is Everywhere

Streaming music has changed the workspace and I predict that streaming television will do the same. The iPlayer maybe 12 years old tomorrow (having launched Christmas Day 2007) and, at home, we may have more choices than ever (Apple TV+ and Britbox have arrived in the last month alone) but outside of the home I think streaming video content will change the workplace. Aside from streamed conferences, streamed training courses and streamed meetings, we will move from the above-mentioned video conferences to connecting offices and home workers via a streamed camera, always connected all day long. And where streaming video comes it is closely followed by addressable TV advertising so, at work or at play, brands will be able to target us more effectively.

Voice Control Is Coming

In the last decade, three new people moved into your house. Alexa, Siri and the one who only responds to the phrase ‘OK Google’. And they want to follow us into the office too. I have been surprised about how easy it has been to shout commands to the box in the corner of the kitchen or to dictate a message into my phone without having to type on the keyboard. I’ve observed the way children have taken to talking to machines without any of the awkward feelings adults have. It’s bound to come to the office at some point very soon although I am not sure, exactly, in what form. But if they could take minutes in a meeting to remind us of our decisions (because in this day and age no human does), it would be a great help.

We Are All Storytellers Now

If one of the big trends of the last decade, that I didn’t really mention in the 2009 piece, involved the rise of the social platforms in our personal (Facebook) and work (LinkedIn) spaces (or both, Twitter) then the rise of the Story format across platforms (and, into messaging apps) is the social trend of the late 2010s. Inevitably, that will come into the workplace in some way. We’ve already seen the arrival of the work chat and social tools (Yammer, Teams, Slack and Workplace) and the visual – and temporary – nature of the Story format will invade the workplace in the next few years. As a company’s marketing team embrace the format for promotion and advertising then it will arrive as a corporate communication tool as well at as team level. A fun picture of your CEO ahead of a board meeting with a flashing ‘yaaasss’ label – it’s bound to happen!

Of course, in many ways, these are fairly minor changes to the way in which we work and the spaces in which we work today. We are undoubtedly going to see more and more automation in all aspects of our lives and, I suspect, we’ve only just started with the impact of ‘Big Data’ on all aspects of our lives. Workplaces, especially in customer-facing spaces, will finish the transition to cashless and all of us will be working in more environmentally friendly ways over the next few years – we have no choice in the latter and, I suspect, the same goes for the former.

As I said at the end of the last one, “If I am lucky enough to remain employed for the next ten years, I wonder what changes will appear?” – hopefully, I will around to update you.

(thanks to Abba for the title)

Looking Back on Looking Back

We’re playing the nostalgia game again. This time looking back to the last look back.

Life is full of repeating moments, isn’t it? This morning I got up at the usual (weekday) time. I went to the station, tapped-in and got on a train. Pretty much the same as every other working day this year. But somethings repeat themselves on a lesser frequency. Say, once a decade.

I wrote these words on Christmas Eve 2009:

It’s not unknown for me to state the obvious, so here goes. Today is the last working day before Christmas. And for many, including me, it was the last working day of the year. It has also dawned on me that it’s the last working day of the decade., 24 December 2009

As I haven’t written very much on this site in 2019, I thought I’d look back at my comments from the end of the last decade and see if they still ring true to me and my experience working in the last ten years. And, next week, I want to see if I can come up with any new observations on workplace trends that may see us through until 2029. 

First, out with the old …

Internet Access Is Ubiquitous In The Workplace

The first one is not really worth discussing: almost every job has been impacted by the internet and not just those who work in offices. Is there an industry in 2019 that is not, somehow, connected? And who would have predicted that I’d be walking around with access to 25GB of mobile data every month. Also, how do I end up using most of it?

Digital Connectivity Hasn’t Cut Travel

I stand by the comments that travel has not been cut; I probably travelled more for work in the second half of the decade than I did in the first. The planes were marginally more energy efficient – but not that much more comfortable – but that ubiquitous connectivity I mentioned isn’t ubiquitous in the sky, thankfully. Nobody really needs to answer emails 35,000 feet up in the air, but when you do it is kind-of fun.

Business Travel Still Sucks

Even when I wrote those words ten years ago, I had a disclaimer: “But, as long as you know it sucks, then it’s still a great deal of fun”. And, as I travelled more for work I really did enjoy it more. My general travel mood was improved by my self-imposed rule that 4am starts should be avoided at all costs and – at the very least – travel to arrive the evening before you need to start rather than on the day itself, even for short distances. For work, this decade, I travelled further than I ever had done before for a business meeting (11,400 miles) to Auckland, New Zealand where I really did have to avoid traveling all that way for just one meeting.

Constant Connections Means No Off Time

We have even less downtime that we did. Who’s answering Slack messages at 10pm? Now, that is a sentence that would not have been written ten years ago but the development of more of these productivity tools has meant we can answer questions everywhere. If you’re in the right job that can be empowering but, anecdotally, I know people who feel their employers abuse it. So, nothing changes here and maybe improved connectivity has made it worse. Still, it’s acceptable to use emojis in work messages now.

Companies Haven’t Embraced Remote Working Opportunities

Of all the items on my 2009 list, this is probably the one that had changed the most. I think many more companies are embracing some kind of flexible working even if it’s not totally remote. I did spend about 18 months working from home in the last decade and I thought I would enjoy it but, in the end, I didn’t. I found it isolating and – at times – quite lonely. When the staff of my local Starbucks started to become my only connection to other people during the working day I knew it was time to find an office again. In doing so, I ended up working in some incredible offices spaces for people who were less concerned about the 9-to-5 than getting the job done (although they all adored instant messages and so my previous point stands). I think many workplaces have improved over the past ten years: I learned that stand-up desks are one of the most productivity-enhancing improvements for office-based workers but I also learned that almost no companies want to pay for them. A desk that could be raised really did work for me when I access to one. Maybe I should talk to my current boss (but maybe a raise of the pay type is a better first ask in a new decade).

So, I think my big five from ten years ago have more-or-less continued and have become workplace norms. Perhaps they were already quite well embedded in the way we had been working by the time I wrote that piece. I didn’t talk about the rise of the social platforms in our personal lives and the impact they would have on our professional lives but they did impact working life and I think there’s a lot more to come on that.

I’m going to save my thoughts on trends of the last ten years until after Christmas. I won’t be working on Friday but it is, officially, a working day so I’ll aim for then. They say you should always tease your audience, don’t they?

In the meantime, Happy Christmas.

A Reading Challenge for 2017

I made a simple resolution as we went into 2017: I would drink an extra small bottle of water everyday to improve my hydration. So far, that one is working.  Back in December I also decided that, on the last Sunday of every month, I would write something for this site.  It wasn’t really a resolution, rather an updated version of the Blog Every Wednesday in August task I set myself a few years ago: the idea was to write something here to make paying for the hosting worth it. This new commitment was given the title “Sermon Of the Last Sunday”.  As with all things these days, there’s a hashtag #SOLS. See if you can work out which came first: the series name or the hashtag.

Also at the end of last year I set myself a Goodreads challenge to read 12 books in 2017. This shouldn’t be the hardest commitment as it’s just one book a month but, if I succeed, I will end up reading more than I did last year.  There are plenty of people that inspired me to try this challenge (which you can follow on Goodreads) but, possibly, I made my decision after reading Bill Gates’ favourite books of 2016. He manages an eclectic list of recommendations. I hope to have as diverse a range of books on my ‘has read’ list by the end of the year.

More recently, Entertainment Weekly published a list of Every book Barack Obama recommended during his presidency. Another eclectic, and inspirational, list. Seriously, if he can be such an voracious reader and run America then I can read 12 books this year. As Bill Gates says,

Still, reading books is my favorite way to learn about a new topic. I’ve been reading about a book a week on average since I was a kid. Even when my schedule is out of control, I carve out a lot of time for reading. [source]

So, when trying to come-up with the first SOLS entry I thought I’d review one of the books that ended last year. It was the book I was reading when I read Bill’s list; it was fascinating and a little hard-going at times but it took me out of my daily commute and made me think about something else.  Which, I think, is something a good book should do.  I have reviewed books here before, and I am not sure I will attempt to review all 12, but it’s such a well written book I’d recommend adding it to your own reading list.

I’m grateful to the staff of Waterstones in Chichester who persuaded me that this was a book worth reading as I was browsing their store at some point last year. I don’t often spend time just wandering book shops but there was an opportunity and I took it. I’m very glad I did.

Cover of SkyfaringSkyfaring: A Journey with a Pilot

For some people, a job takes you to the same place each day, surrounded by colleagues who you see daily and get to know over time. Not quite so for pilots, especially those flying long haul, where the variation in crew is almost as changeable as the constantly altering view from the cockpit.

Mark Vanhoenacker, a British Airways 747 long haul pilot, writes about flight through series of chapters documenting the experiences of moving from one part of the world to another with chapters such as Place, Wayfinding, Night and Return.

It’s not a biography of a pilot, a technical guide to flying nor a travelogue rather it’s a rhapsodic love affair with flight and all it involves and, so, it’s a little bit of all those things put together with some beautifully written, almost lyrical, prose. Don’t expect a chronological guide to flight but a collection of chapters that take their subject and describe the experience from the complex to the minutia; written from a vantage of someone obviously captivated by the charm of flight.

The style is vivid and descriptive, but the detail of the language can sometimes make reading it hard work. Don’t let that put you off because it’s worth a little perseverance to get close to understanding why the experience of flight it both magical and disorienting at the same time.


Skyfaing, A Journey with a Pilot, available at Amazon.

My 15 for 2015

It’s become something of a tradition for me to take a nostalgic look back at the year just gone based on some of the photographs I have taken. The earliest example that remains online is from 2004. You can read about some of the thoughts behind that on 2012 and 2013s summaries. Ten years later, 2014 was represented as a short video summary of Instagram photos which I’m not sure does that year justice. [Skip the words and jump to the pictures]

For 2015 I could have, once again, relied on the automatic curations from Facebook or the Best 9 on Instagram but, instead, I decided to go back and manually collect 15 photos which sum-up 2015 for me.

The first four of the pictures were taken on holiday in Vietnam, Cambodia and Hong Kong. The time spent on board a boat on Halong Bay (including an amazing Kayak experience) and the silent tea shop in Hội An were some of the most tranquil moment of the year; the Hindu/Buddhist temples in Cambodia were an awe inspiring sight that will stay with me for a long time.

Lord Hill’s Column, outside Shrewsbury’s Shirehall is, apparently, the tallest Doric column in England. When I lived in Shropshire the statue was, effectively, at the end of my street. On a visit earlier in the year it was a pleasant surprise to find it open for viewing as part of the bicentenary of the Battle of Waterloo (interesting to note that the last stone was laid on 18 June 1816, the first anniversary of the Battle of Waterloo). There are some fantatsic views of Shrewsbury from the top.

I had a business trip to New York in the first half of the year and got to view that city from on high too: the sunset from the top of The Empire State Building was pretty impressive.

Another highlight of the year was taking advantage of the hidden London tours and going in the opposite direction – underground – to the disused Jubilee Line station at Charing Cross. In November 1999 the Jubilee platforms at Charing Cross were closed to the public when the line’s extension to Waterloo was opened. However, the escalators and platforms still exist behind some blue hoardings; the lines maintained for operational reasons if not for commuting. The platforms are also used for film & television representations of the modern underground (Spooks and the Bond film Skyfall filmed there, for example). In June I went on a tour and it was really fascinating to see how the platforms looked and to peek behind the scenes of a working Tube station. Although I’ve not uploaded as many pictures to Flickr this year, there is a set of the pictures taken underground.

The summer also meant another pilgrimage to Silverstone for the British race of the 2015 Formula One season. Lewis winning both that race and the season. Jenson, featured in the picture, coming somewhat lower down the rankings.

In 2012 I didn’t volunteer as one of the Olympic Games Makers nor as one of Boris’ London Ambassadors. It’s something that looked like fun and subsequently I did volunteer at the Ride London event. However, 2015 was the first year that the Ambassadors scheme (branded Team London) finally sought new recruits. I signed up, went through the training, and had a really great time at Parliament Square. I’d swotted-up on a little of the history of the area but mainly got to point people in the direction of Churchill’s War Rooms. Thankfully, the bright blue Team London jacket came in helpful during the rain that seemed to accompany all of my shifts.

Later in the summer I donned overalls that might not be out of place behind the wheel of an F1 car to become part of Secret Cinema’s Empire Strikes Back experience (I think I was supposed to be some kind of rebel fighter). The imagination, thought and level of detail that went into the event was spectacular. There’s a great summary video on You Tube. I’m already booked for their 2016 show with no idea what the film will be.

Towards the end of the year the Rugby World Cup came to the UK. I saw New Zealand play twice: against Namibia at the Olympic Stadium (they won 58-14) and in a great final at Twickenham where they beat Australia 34-17. Fortunately, we were sat behind the goal where most of the points were scored. The Olympic Stadium also played host to The Race of Champions which, according to the event’s own site, “brings together some of the world’s best drivers for a unique head-to-head race in identical cars to see who really is the fastest of them all”. Sebastian Vettel was crowned champion.

I’m often asked what my favourite dining experience has been. I’ve written before about Duck and Waffle which was excellent but, for some reason, never about the Fat Duck. I thought I’d try and record the best of 2015: the very enjoyable Not Afternoon Tea at the Oxo Tower could have been the highlight had it not been for a visit to Restaurant Story. Here, on the site of a former public toilet, is an amazing restaurant where each course of the set menu comes with its own little story. An entire afternoon of food pleasure.

At the end of the year I visited Liverpool for an amazing Duran Duran concert and to sing karaoke at a family party. No videos of my performance will be allowed on the internet. Duran Duran was really an exceptional gig with just the right mix of classics and newer material. The office Christmas party also featured a live band; I was introduced to the music of Jungle which, in spite of the modern sounds, seemed to have 80s inspired synth roots and would site nicely next to Duran’s material.

Last Week In Digital Advertising #10

Is that something we should be considering for the future? Will the idea of advertising campaigns disappear? Perhaps our vision of the right message to the right person at the right time means that brands need to be constantly in-market. How else can the be assured of being at the right time?

Our spin doctor is still in the house so, lest somebody say something about this being a good day to bury news, let’s start with the biggest news. Google’s reported fourth-quarter profit surged 29% to $2.54 billion. Yikes, that’s a lot of money. Somewhat overshadowed by news late on Thursday evening that Larry Page, Google’s co-founder, is taking over the reins from long-time chief Eric Schmidt.  I wonder if there are more changes afoot?

So, that’s an opening totally fitting with last week’s four pillars of digital advertising news which bodes well for the rest of this week’s review, doesn’t it?  Having started with Spend Watch, why not continue in that mode. As they say in television, cue titles ..

Spend Watch

I’ve not done a Facebook revenue prediction this year. It seems like everybody has one on a reasonably regular basis so why not me? Thus, deep breath, Facebook is expected to make over £2.5 billion ($4 billion) from advertising in 2011, it has been estimated by eMarketer and reported on by the IAB. Compare that to the numbers reported in Advertising Age that the social network took in $1.86 billion in worldwide advertising revenue for 2010 (which was still a 151% increase over the company’s estimated 2009 advertising revenue). Pretty impressive numbers, although, of course, somebody had to find the flaw. Those numbers were “not as impressive as Google’s growth in its pre-IPO days” according to SFGate.

Elsewhere, ad-spending hit a record high in Malaysia; social gaming to top $1 billion in 2011 and advertising is expected to make up for 20% of game developers’ revenues next year, according to another eMarketer report (quoted by Coast Digital) and a Winterberry Group report at MarketingProfs says, “Within digital, social media ad spend is expected to increase more than 35%”. A healthy growth report from our spin doctor then.

The Bedford Report, er, reported that “ZenithOptimedia … expects China overtaking Germany as the world’s third-largest ad market behind the United States and Japan” and

China has achieved double digit internet growth rate since 2006 and currently housed 420 million Internet users. There are also 755 million mobile subscribers in China, making it the world’s largest mobile market.

Such a big market for advertisers. And, I don’t often quote data from an advertiser’s perspective but last week I saw that Cadbury’s had reported between £2 and £3 in sales for every £1 it spent on internet advertising – which seems like some more pretty decent numbers to me, spin doctor or not.


Crossing the line from Spend Watch to Video we read, via RapidTV, that in France, video advertising passed from €12 million to €30 million in turnover over one year. While back in the UK, the IAB released new 2011 best practice guidelines for video and called for a “mature” approach to video ads.  As the money flows into online video advertising we’re seeing the technology around the delivery gain traction. This week, for example, Rocket Fuel Inc. announced Video Booster which, apparently, allows “brands to engage audiences and reach campaign objectives with unparalleled precision and efficiency”. How long before bidding on video ads becomes mainstream?

Real Time

Kendall Allen at Advertising Age wrote this week that “Our industry is ecstatic over bidded media” and questioning if it’s quite as big as we think. I had believed that a lot of the real-time buzz was from the buy-side of the business but Kendall notes buyers are, “still waiting for this holy grail of audience intelligence at scale”. Perhaps helping us get a little nearer audiences at scale, Adobe announced the inquisitional of leading data management platform, Demdex.

The new world of real-time buying and selling of media was covered, last week, in a piece at Marketing Week entitled, “New era dawns for display advertising” which is worth of read.  Of particular interest to those in the digital display business is a comment from former American Express head of digital acquisition Matthew Turner,

“We’re now looking at digital display as an always on channel, rather than as [intermittent] campaign activity, explains Turner. We have historically run digital display on a campaign basis, but we’re now at a point where we’ve got such a level of high-quality inventory through exchanges that we’re able to think about display as a way of always building awareness or running direct response, similar to the way in which we treat search.”

Is that something we should be considering for the future? Will the idea of advertising campaigns disappear? Perhaps our vision of the right message to the right person at the right time means that brands need to be constantly in-market. How else can the be assured of being at the right time?


The last of our pillars this week is privacy. ClickZ reported on “Mixed Messages on Future of Privacy Law in 2011” for US citizens while The Wall Street Journal noted “EU’s Push on Internet Cookies Fizzles Out” which suggested that Europe was generally in favour of industry self-regulation and quoted the EU document saying

[it’s not necessary] to obtain consent for each individual operation of gaining access to or storing of information on a user’s terminal, if the initial information and consent covered such further use.

Elsewhere, Better Advertising (sorry, Evidon) are working with Collective (they call themselves “the leader in understanding and delivering audiences”) “to power ad notice for more than 28 premium publishers and advertising networks” using  Collective’s media management platform. More notice should be a good thing, right?

Friday saw my Twitter feed tell me that The Wall Street Journal’s opinion page comes out against US “Do Not Track” proposals. Of course they were the news organisation to highlight some of the issues around online ad tracking so it would be fascinating to read what they say in an opinion piece. It’s behind a pay-wall so if you have a subscription read it ( and let me know in the comments.

Now, away from my pillars what else did we learn last week? For starters, “Almost a quarter of Irish consumers are “strongly negative” towards online advertising” [Belfast Telegraph]; TGI’s James McCombe noted that,  from a marketing point of view, mobile Twitterers are an attractive target in their own right [MediaTel]; Bonnier announced that it was  developing next-generation ad formats for tablet magazines in a move said to “addresses a fundamental need in the industry: all-new advertising for all-new advertising platforms” [SFGate] and, back to where we started with news from Google, and Mashable’s exclusive report that the search giant is preparing to launch Google Offers – a Groupon-style daily deals offering. Interesting to me as I was going to add ‘Coupons’ or deals to our four digital advertising news pillars but wondered if they would/could  sustain the hype for a year.  Well, let’s see if they make any news next week when I’ll kick myself for not putting them up there.

Last Week In Digital Advertising #9

At the starting blocks of 2011 and I can already see the trends emerging for the topics that will be the mainstay of Last Week In Digital Advertising for the next twelve months. Should I just give up now? Regardless, here we go for the first view of the new year and, periodically, I’ll check-in with this list to see if we’re talking about other things.

At the starting blocks of 2011 and I can already see the trends emerging for the topics that will be the mainstay of Last Week In Digital Advertising for the next twelve months. Should I just give up now? Regardless, here we go for the first view of the new year and, periodically, I’ll check-in with this list to see if we’re talking about other things. And yes, I am well aware that this isn’t dissimilar in concept to my already published 2011 Digital Advertising Predictions but it is based on what the recent buzz has been and continues with my idea of a news review.


Clearly, one of the most significant things we’ll be talking about all year is privacy and, quite rightly too. Despite the fact that direct mail has been tracking our lifestyle choices and lifestages for years, doing it in real-time via a computer appears much more intrusive and, as an industry, we have to clearer about what we are doing. Spanfeller Media Group CEO Jim Spanfeller was asked by AdExchanger what he saw at the heart of the consumer debate about privacy:

I think the bigger issue is that people want control. They want control over their experiences. And so I agree. I think there are people, lots of people, who will give up data about themselves willingly in return for something.

And control seems to be a key theme of the privacy story this week. eMarketer quotes a survey by PreferenceCentral which found that “the more people know about behavioral targeting, the less willing they are to receive free content in exchange for relevant ads” but principal analyst David Hallerman wonders if, “people really view behavioral targeting as an invasion of privacy, or do they dislike it because they have no control over how marketers are using their personal data?” Publishers, unlike most marketers, have first party relationships with consumers and, Jonathan Mendez argues, there is an implicit understanding that this data is going to be used to make the user’s experience better. That’s a good position for publishers as long as the data is treated with care.

Kevin Lee at ClickZ writes under the headline “If Tracking Is Outlawed, Only Outlaws Will Have Tracking” and suggests that ads should have more space devoted to explaining what data the ad used in the hope that consumers will “leave well enough alone and prefer targeted ads to untargeted ads”. Of course we have an embryonic system to show such information in the form of the Better Advertising initiatives who, this week, became Evidon. The name chosen to “evoke a connection with the word “evident,” which expresses our commitment to bringing clarity to the online community”. Their blog has more. Clear? Well, Mozilla’s aiming to making it all clearer with their alpha release of privacy icons which they are proposing are adopted to let users know how data is used. I like the idea.

Interesting to see The Wall Street Journal run a piece on how Google is trying to square using all their data with the privacy implications of that use. An interesting piece but amusing to see an article on privacy based on a leaked, internal, confidential document. Not sure I see the public interest value in raising privacy flags on a bunch of ideas that aren’t products but, nonetheless, interesting reading.


Video is at a crucial turning point, so says Jill Druschke in AdWeek and I suspect we’re right. It is one of the things to watch on my Horoscope for 2011. And, while I think cross-media comparison of ad-spend has some holes and should be read with caution, it is worth noting that online video represents only 7% of the entire ad market. Things are moving, though. New Media Age reported that “video ad network WebTV Enterprise saw ad revenues triple last year” with a 244% rise in video ad revenue in 2010 compared to the previous year and seems be a decent indicator for that sector of the ad business.

MediaTel noted that worldwide PVR sales are expected to hit the 50 million mark in 2014 but will, eventually, be overtaken by internet-enabled television sets. Around 350 million connected TVs are expected to be sold worldwide by 2015, according to Parks Associates (source: MediaTel). Adding a note of caution into the discussion, however, news that a new content distribution network built by BT will ensure greater bandwidth for users wanting to watch online video without disruption, even during peak online usage times (source: MediaTel). If such initiatives lead to a 2-tier web will consumers pay for it or head straight back to broadcast? An interesting one to watch.

Another note of caution was injected into the video discussion by Netimpreative, who note that “Online video rentals ‘failed to live up to hype’ in 2010” quoting Screen Digest’s figures that, in the US, network-delivered rentals and sales via the Internet and subscription TV systems accounted for $2.3 billion, representing 12.2% of the total market. At this stage, is 12% that bad?

Real Time

We’re moving to a more automated world, that’s for sure. How far we go is still to be seen but publishers everywhere are being encouraged to look at real-time trading systems. Eric Picard’s “Why publishers are afraid of real-time bidding” has some interesting things to say about data leakage and pricing while Jonathan Mendez suggests that real-time systems can make data pricing “more automated and more intelligent” (yes, second quote but it’s a good piece).

There is still some way to go. According to eMarketer, “Less a third of US publishers (31%) offered media buyers the possibility of real-time bidding on their ad inventory in 2010” but that will grow this year and it’s time for publishers to look at real-time systems in more detail. At ClickZ, Rob Beeler asks “What can a publisher – and more specifically, ad operations – do to ensure that RTB will help grow the business?”

Spend Watch

We can’t resist any little change in the revenue forecast numbers and I know I’ll be quoting lots of articles that predict even tiny changes in spend throughout the year. This last week or so we had a nice crop. New Media Age ran with “Display overtakes search in 2011 ad spend growth predictions” Advertising Age ran with “Local Advertisers Finally Join Ad Recovery” as in the third quarter of 2010, smaller US advertisers increased spending 8.1%, compared with a 9.1% hike in the top 1,000. The Economist told us that global spending on advertising will grow by 4.5% in 2011, led by online advertising which will increase by 16%.

In the land of mobile game advertising, Juniper Research discovered marketers spent $87 million worldwide advertising on mobile games in 2010. By 2015, the amount will be 10 times greater, at nearly $900 million (quoted at Miki Devic’s posterous blog). And talking mobile, I was surprised to see that only 12% of the UK population have mobile internet access, according to The British Population Survey and quoted by Netimperative.

Those will be four of the big news sectors I’ll be following in the coming weeks but what else did we learn this week? The Internet is now the main national and international news source for people ages 18 to 29 in the US says Pew Research (quoted at Mashable); SNL Kagan told us the number of location-based services users nearly tripled in 2010, reaching 33.2 million (via eMarketer); Internet Retailer reported that this Christmas shopping-related Google searches from mobile devices are up 230% and, of course, we heard again and again about the unstoppable rise of Facebook.

I’m already watching to see if any of these trends make next week’s news.

Elsewhere: An Insiders View Of Government

The diary format is easy to dip in to – and that had been my intention – but I found I was hooked and could spend many hours reading; it’s not a slimline book!

A just posted a review on Goodreads and Amazon of Chris Mullin’s account of life inside the Labour government.

A View from the FoothillsA View from the Foothills by Chris Mullin

My rating: 4 of 5 stars

As an insiders view of life as a Labour MP and, at times, as a junior Minsiter (transport and environment/Africa) this is a compelling read. The diary format is easy to dip in to – and that had been my intention – but I found I was hooked and could spend many hours reading; it’s not a slimline book! The inner working of government are fascinating: Mullin has a particular dislike for the poorly written speeches he was expected to deliver; the excesses of Ministerial cars and the fact that, as a Junior Minister, it seems impossible to actually get anything done. It’s interesting to see that a relatively few number of MPs – mainly those nearest the Prime Minister – can actually do very much at all; the rest expected to tow the party line. Mullin was not that close to The Man but he certainly has a different view than most of us. Of most interest historically, of course, are the discussions that lead to the UK’s support of the Iraqi war but, if you’re interested in how much of government works, this is possibly better positioned than some of the bigger names.

View all my reviews

Last Week In Digital Advertising #6

It’s not surprising to have heard a number of suppliers at last week’s ad:tech conference bemoan the technical confusion arising from our industry: which technologies should be adopted and what can they do for their businesses? At least one mainstream publisher suggested there were simply too many technologies around and there wasn’t enough time to evaluate them all.

Ah, I know what you’re thinking. Somehow we missed each other last week. But I was on holiday in a place that was, blissfully, somewhat disconnected for me. Still, the last week was frantic. Back from a break and straight to Ad:tech at Olympia: it’s the trade show to connect the London digital advertising industry. It is, apparently, where ‘the online marketing and advertising community will gather together’ to reveal the latest trends and market figures, share best practices and address industry challenges. The main challenge I learnt: buy more comfortable shoes! And for those heading to this New York’s Advertising Week, remember your ‘phone charger.

As I didn’t do the paid-for conference I didn’t get to see the good folks from Twitter talk. There was much buzz about that but surprisingly light Twitter talk on the official #adtechuk hastag. I think it needed promoting a little better. But, of course, there was a social media buzz last week helped along nicely by Google telling us ‘Social recommendations can revolutionise online advertising‘. If you see my Twitter feed then you’ll know I am a big social media fan and I do think ‘social’ can change advertising but putting Twitter feeds into ads may not be the way (I know, it wasn’t the only thing they suggested).

eConsultancy is reporting some IAB research that tells us ‘Publishers get the short end of the stick with ad-supported content‘ and suggests publishers would do well to both look at their ad-revenues and cost structures. I don’t think any publisher needs telling this. It’s been true for many years that publishers are struggling with ways to properly monetise digital content. Nonetheless, I was surprised by the paragraph,

According to the IABUK’s study, “if those services that are currently provided for free were to be charged for (at a level that generates the same amount of revenue as ad-supported services), 40% of current users could stop using the internet.”

Really? Stop using the internet or just those services which have decided to charge? The devil, as always, is in the detail and that’s perhaps one to look at in more depth another week. Staying with the publisher business, in a tweet from the Ad Trading Summit, Improve Digital’s @janneke_improve reported “Large publishers will win unless niche publisher are able to monetise audience which makes a lot of sense to me.

Of course all publishers are looking at how their future digital advertising may play out. I would argue that putting a price on the right content may well work for some print publishers. There are lots of examples where it is working and scarcity will always be paid for. Didn’t Sky Sports show us the way?

As an aside, I wonder what Sky make of the BBC, ITV, Channel 4, TalkTalk, BT, Arqiva, Channel 5 joint venture for on-demand television services being branded YouView. Personally, I think it’s a really smart name but I can imagine some trademark lawyers had much fun (and decent bonuses) clearing it. The partners in the venture were, no doubt, intrigued to read research from Dynamic Logic telling us that ‘TV commercials repurposed as online ads perform less well on many metrics than videos especially developed for the online space’. I wonder how many created-for-television ads are run by those companies on their sites versus copy created especially for an online audience? I’d wager there’s more research on this to come as the survey also suggested television copy performed better under some circumstances. How are creative and planning-shops to use this do you think?

In other news, is the EU really cracking down on targeted advertising or are they making some sensible privacy suggestions? As we have noted before, privacy is key and I’m sure we, as an industry, can achieve the right balance. Perhaps noises-off (from Brussels) will get the industry there a little more quickly. The EU is also reported as having suggested that the use of Flash cookies for some purposes as illegal under European law. Clarity on this matter is, surely, a good thing and I’d be interested in seeing a proper ruling, if anybody has one.

This week, privacy was cited as a reason some people are choosing not to opt-in to SMS/MMS advertising. Research from the Internet Advertising Bureau and the Direct Marketing Association found, ‘64% of those surveyed did not want to opt-in to SMS or MMS because they thought they may have to share personal details’. The research also noted that 75% of respondents said, ‘they would be happy to opt-in to such services, given the right incentive, such as attractive offers, money off vouchers or priority service from a brand’. I wonder how good the offers would have to be to get that many people opting-in to more than a minimum of brand communications this way? Surely, just a few become intrusive very quickly.

Now, we’ve talked about Borrell Associates research numbers many times over previous weeks, noting in particular their research suggesting a bumper cash bonanza ($16 billion in 2011) for local (digital) advertising. Well research firm BIA/Kelsey thinks that is a little conservative. They suggest that local online already has 15% of a $133 billion local market (predicted 2010 numbers). eMarketer reports, ‘By 2014, BIA/Kelsey expects nearly one in four local ad dollars to be spent on digital’ which is pretty impressive, don’t you think?

As with other editions of ‘Last Week In Digital Advertising‘, this week’s scan of the digital advertising news shows that the industry has come a long way but also has a long way to go. It’s not surprising to have heard a number of suppliers at last week’s ad:tech conference bemoan the technical confusion arising from our industry: which technologies should be adopted and what can they do for their businesses? At least one mainstream publisher suggested there were simply too many technologies around and there wasn’t enough time to evaluate them all. We did hear that a data-driven display market is inevitable (so, you’re sunk if you don’t have your privacy in order) and brand safety is paramount (to both advertisers and publishers, who don’t want the wrong advertisers compromising their content).

As with any other modern business, it seems transparency is the key.

Last Week In Digital Advertising #2

So, where did we leave off? Well, it really does seem like a the conversation was broken mid-stream as we find ourselves more-or-less at the same point we finished on. There remains considerable discussion around the Wall Street Journal’s ‘investigations’ into advertising tracking. ClickZ asked, perhaps a little hysterically, if this was the end of behavioural targeting and challenged everybody – including consumers – to be aware and modify behaviours where necessary. Sage advice.

One week in, and I’m already moving things around – but you don’t want to know about that, do you? It’s just to confuse you a little. I’m taking my cue from Inception: create something that everybody thinks they understand and then throw in the curve ball.  Suffice to say the ‘product’ guy in me was thinking that my little review of the week is best located somewhere that allowed me to do more than just write this weekly missive which is why it’s moved here.  I have no idea what the ‘do more’ bit actually is – so you’ll have to hang around (or, I imagine, you could ask Mystic Meg).

So, where did we leave off?  Well, it really does seem like a the conversation was broken mid-stream as we find ourselves more-or-less at the same point we finished on. There remains considerable discussion around the Wall Street Journal’s ‘investigations’ into advertising tracking. As @exchangewire asked, “When is this hysteria going to cease”? Here they are, asking it. ClickZ asked, perhaps a little hysterically (but only in a journalistic sense, you understand) if this was the end of behavioural targeting and challenged everybody – including consumers – to be aware and modify behaviours where necessary. Sage advice.

USA Today claimed in what,  sadly, will not be the last of the cookie puns, “these ‘cookies’ aren’t tasty; you’re left hungry for privacy” but at least published an opinion piece, in which Randall Rothenberg, president and CEO of the US Interactive Advertising Bureau, asked people not to fall for the “wild debate” about websites using “tracking tools” to “spy” on people. And he has a point. A quick hop across to a site called Web Design Resources and you’ll find a piece suggesting digital advertisers “invented advertising technology that would scour through the cookies on your personal machine”.  Such language is neither an accurate portrayal of what’s happening nor helpful in explaining exactly what is going on, so the challenge is to move on from this kind of language to better education.

The Wall Street Journal, of course, printed other opinions too. Jim Harper published an interesting counter-argument, reminding those who need such reminders that cookie debates have been running for, more-or-less, as long as the web has been a major route to media consumption and it was considered an advertising channel. He tried to put some of the extremes of the ‘the cookie monster is coming’ argument into perspective:

“Surreptitious” use of cookies is one of the weaker complaints. Cookies have been integral to Web browsing since the beginning, and their privacy consequences have been a subject of public discussion for over a decade. Cookies are a surreptitious threat to privacy the way smoking is a surreptitious threat to health. If you don’t know about it, you haven’t been paying attention.

He even ventured as far as to suggest that we need to consider the trade off: think about what you get back from allowing cookies to be set but I am not seeing much mainstream media pick up on this. Now, where is all this going? New Media Age, quoted a TNS survey which is may be helpful (although I suspect not) in suggesting 65% of people see targeted ads as an abuse of their privacy, even though 64% welcome more relevant ads. Go figure how we’ll make that work. It’s all in the asking, huh? Obviously, much more discussion – and a lot of work – to come.  And as Tech firms come out to be clear that their data is anonymous, non-personal information, perhaps Bizo Blog, quoted on an AdMosters forum, said it best, “there are no monsters hiding under the bed”.

What else did we learn last week? How about the – not so shocking – information that “Canadians spend more time on the Internet than they do watching TV, listening to the radio or reading newspapers” yet advertisers are not allocating budgets to reflect that? Still, digital ad revenues in Canada got to $1.82B in 2009. Which, if reporting is to believed, is only marginally ahead of predictions for Facebook’s advertising revenues this year (at $1.3B). And yes, I am well aware those two stories are – probably – quoting different versions of the dollar, but it’s a much nicer segue to leave it like that. Facebook is, according to unnamed sources quoted by Net Imperative (in turn, quoting unnamed sources in the New York Times – gee, I can see how these rumours start), planning a strategic alliance with AOL, whose revenue, from subscriptions and advertising, in 2009 was four-times that of the predicted Facebook revenue (at $4.2B) but heading full pace off the end of that pier.

The enormous rise of Facebook was, amongst others, a reason ClickZ posed the question “Social: The Next Frontier of Behavioral Targeting?”. Really, as I noted on Twitter, you do not need the question mark there. Yes, it won’t come as a shock to anybody.

In other snippets, I thought it worth noting BrightRoll’s launch a self-service ad exchange for trading video inventory, as an indicator that online video will need the same sophisticated optimisation, trading and data tools as more ‘traditional’ formats have today. And need them quickly. eMarketer reported that almost 59% of US adults had watched full length TV shows online, “reflecting a shift in the content mix from short user-generated clips to full-length professional content”.

Not much mention of mobile this week, although ClickZ (who must get an award for being my favourite source of news this week), reported that, as mobile advertising becomes something agencies use more and more,  “companies in the space are continuing to attract investment” and cited Apple’s iAd as giving a boost to the market. My little 3 tweets we learnt about iAd (1, 2, 3) was sourced for an LA Times article on the topic but I think those tweets said it all and don’t need repeating.

So, did we reach the end of the week more informed or more confused? I’d love to extend Scott Portugal’s “confused sea condition” metaphor and ramble on about lifeboats and the like. But I can’t extend it any more than I did in a tweet on Friday – so I, sort of, blew that. His article was about ad technologies and how to survive changing market conditions and is worth a read (no Mae West needed). One thing I did want to follow-up on was a report suggesting that “One cannot be confident whether the findings of most IAE [internet ad effectiveness] studies are right or wrong” which is, perhaps, something to think about.

Now, why not comment and follow all this week’s industry news at @curns or even send me your ideas for digital advertising news? Go on, you know you want to.

Last Week In Digital Advertising

The Wall Street Journal’s piece entitled “The Web’s New Gold Mine: Your Secrets” influenced much comment around the web throughout the week. There’s a great deal of validity to the piece but, as with many articles about digital privacy, I think, by grouping many of the different tracking stories together without the space for full explanation simply serves to scare more than inform.

admits he was sceptical but this Magic Whiteboard is very clever  stuff. My drawing? Not so much.

Apologies for the uninspiring title of this first entry. What can I say, inspiration has left me and run off into the night. Still, it’s probably going to be the only post with images so look at the pretty pictures and ignore the banality of the title. Unless the title becomes a regular feature, in which case I should note, somewhere, that last week began on 2nd August 2010 (Yes, my week starts on a Monday. Hey, I’m nothing but a traditionalist in that sense).

The aim behind this space is to allow a little more commentary on links that I posted via Twitter. 140 characters is great at making you think of ways not to use ‘text speak’ but not a great amount of space to say why you think something is important. And that’s the point of this place – to try to add some context around why I considered last week’s work-related tweets important. Fortunately, I decided not to attempt to justify the personal ones in my tweet feed and, as this week didn’t have a Grand Prix, of the Formula One variety, I don’t have to justify my opinions on that either.

I started the week by moving into a new office (hence the pictures) and being the subject of a press release. I’m only linking to the version without a picture (misplaced vanity?) but I’m incredibly excited to be at aiMatch, I think what’s coming will appeal to many of the biggest digital publishers. However, that’s not the purpose of writing here but, if you’re interested, check us out. And, for clarity, anything I comment herein is my view, I don’t pretend to be representing the views of any of my colleagues (who I know are capable of talking for themselves).

Oh, and the drawing of the rabbit in the hat: there’s a little more information on that on the original Flickr picture (although I am very impressed, I don’t own stock in the company so the review is true!).

But onto the main business of the day. What stories did I link to that need a little explanation about why I considered them important. Well, although I didn’t mention it directly, The Wall Street Journal’s piece entitled “The Web’s New Gold Mine: Your Secrets” influenced much comment around the web throughout the week. There’s a great deal of validity to the piece but, as with many articles about digital privacy, I think, by grouping many of the different tracking stories together without the space for full explanation simply serves to scare more than inform. On Friday, I did link to George Simpson’s amusing rebuttal on MediaPost which attempted to point out the WSJ’s apparent hypocrisy as they, according to George, happily say they’ll link the personal data they store to online data they collect along with their “64 third party partners”.  Privacy is something that this industry does take very seriously and I’m all for a more informed discussion because, as I have pointed out before, data is going to be increasingly important in the digital advertising ecosystem to get relevant advertising in front of people. Finally, on this topic, I linked to a video interview the very same WSJ did with Sir Martin Sorrell where he addressed this issue and it was good to hear that, he too, believes hidden tracking to be a problem and that transparency is a good thing.

If reports are to be believed then, according to netimperative, audience targeting – which is what most of the data is used for –  is now the “cornerstone of most online ad campaigns, helping to boost revenue for both branding and direct response” so I handily linked (thank me later) to their 4 steps to avoid behavioural targeting pitfalls. The quoted survey (as @exchangewire pointed out) was based on US figures but, to me, the useful nugget was the confirmation of the higher publisher returns for properly managed audience targeting.

At the start of the week I also linked to the Financial Times’ opinion of digital advertising tracking and note that their editorial acknowledges the advantages of targeted advertising,

There is nothing wrong in principle with advertisers using data about people based on their browsing habits. Such information enables them to place more relevant adverts – ones that are more likely to be of interest – on the sites that people visit. If executed correctly, that can benefit not only publishers but their customers (link)

Sadly, most of the FT’s piece is behind their paywall so I didn’t get to the meat. I hope the extract reflects the content. In the aforementioned WSJ interview, Sir Martin also discussed paywalls, something many digital publishers are paying close attention to, and stated a belief that the ability for advertising to finance media, as has been done in the past, is going away because of industry fragmentation. Nothing new there but timely as Rupert Murdoch was reported to have said that the paywall model was going well (“encouraging” was the word he used, as reported in New Media Age on Friday).

There has been much encouraging news of late about increased ad spend. This week it was the turn of the Irish to announce that in 2009 online advertising in Ireland approached the €100m threshold. To shamelessly steal the other headlines from the IAB’s piece, the online ad sector achieved 10% of Irish ad spend 2009 and 75% of study participants predict growth or strong growth for 2010. There’s much more than those headlines in the original article. I like good industry news, so enjoyed quoting Businessweek’s interview with Facebook’s COO, Sheryl Sandberg, that, on Facebook, “some advertisers have increased spending by as much as 20-fold or more”. Pretty impressive numbers, huh?

It won’t come as a revelation to hear that much ad spend, for the sake of an easy link I’m guessing in Ireland and on Facebook  as everywhere else, is shifting to mobile. Commsdealer reported that ad agencies are increasingly going mobile with TV losing ground quickly and noted “that competition in the mobile advertising space is getting heated, with Amobee on Wednesday announcing a major European deal with publishing house Gruner and Jahr”. As an industry we have been saying for the last ten years that ‘this is the year of mobile advertising’ but we may be at a tipping point, partly thanks to the popularity of the iPhone. Friday saw the news that UK iPhone users would total 6.4m this year or, to see it another way, the number of iPhones in UK will grow 200% during 2010. One Friday tweet said that I thought Dave Morgan was bold to suggest that mobile’s personal nature, scale, ease of use and great person-to-person-to-place connectivity would lead to location based services devastating local media. I have a feeling his prediction that 25% of their revenue base will be lost by 2014 may not be far wrong. As another of my tweets said this week, “4Sq may (or may not) be a fad right now but localisation & geo-awareness isn’t”. Still, to add some balance The Wall Street Journal (very popular this week, I’ll admit), suggested that some advertisers were still a little skittish about using cellphones for advertising and so were turning more and more to “immersive—and possibly intrusive—mobile ads”.  More at Newest Cellphone Ads Crave Entire Screen.

Now, why not follow all this week’s industry news at @curns or even send me your ideas for digital advertising news.