Brand Republic’s piece on a survey that says users think online advertising is intrusive, repetitive, unappealing & cheap. I’m not sure any surveys will ever get people to say that advertising is a good and positive thing, but on the upside, it reminds us to innovate with formats more and on the downside, is 1000 people a decent sample?
In-game advertising is not something that I have covered too much before, but it’s both big business and, generally, quite inventive. This overview from TechRadar isn’t saying a lot that’s new but it’s a great summary.
An interesting piece from Econsultancy questioning how engagement is defined. This is a useful conversation if advertisers and going to demand the engagement metric. Is the concept to become as flawed as the click for understanding users & their intent?
An interesting discussion on engagement as a measurement for display: publishers are only paid when someone interacts with the ad. Perhaps this will launch that quest for new, more engaging formats?
I’ve been saying for a while that online ad formats need to develop again. We need to move beyond the banner. This survey, which shows 18-24 yr olds find off-line media more impactful than online, somewhat backs me up.