- We’re seeing more and more reports of an uplift in the advertising business. When WPP suggests the signs are good, perhaps the signs are – well, good.
- Another data/audience targeting business launches in the UK. Bizo says it anonymously tracks more than 8 million unique users in the UK across the business Web each month. For advertisers wanting to target business users, bizographics has arrived in the UK (yes, really, that’s what they call it).
- Not really very surprising numbers given the dominance of the platform, and I am not sure it is telling us anything new. Filed under: interesting stats!
- This has potential for all the location space. We’re all aware that location-based advertising will become increasingly important so it will be fascinating to watch how advertisers adopt Facebook Places.
- Conceptually, RTB makes a lot of sense: why buy inventory impressions when you can buy against a much more targeted audience? Everyone benefits. Randall Beard looks at the pros and some of the cons.
- With TV advertising still looking at $70 billion in revenue, the online video ad industry seems like a pesky little brother at just more than a$1 billion in 2009. But that number is expected to increase to $1.5 billion this year and some estimates expect it to leap over $5.5 billion by 2014.
- Facebook’s real focus with this launch isn’t individual users or even Foursquare: instead, it sees Places as a way into the local business and local advertising markets, and the company with the target painted on its back is Yelp.
- A report by GfK Retail and Technology has shown that for the first time in nearly two years, the UK mobile handsets market has posted three consecutive months of year-on-year growth, indicating that the recession plaguing the industry might have come to an end. Good news for advertising?