- HTML5 and client-side storage can have privacy implications for advertising. Here’s the latest information from Ars Technica.
- Adotas has one of the best articles I have read on how privacy needs transparency so that the world understands the trade-off between data and a (supposedly) free internet.
- Newspapers are having a difficult time recovering from the slump, but online revenue rose nearly 14 per cent to about $744 million in the second quarter compared with the same period a year ago, yet it still could not offset almost an 8 per cent drop in print advertising.
- ClickZ is looking at how Google’s Priority Inbox – and other things – impacts email marketers. It offers another take on the engagement metric, which is becoming popular: how often we interact with senders is a good way to understand what kind of messages we receive.
- Great piece at Mashable, featuring the opinions of some ad agency types on how digital media is changing the world of advertising for agencies. “Location Campaigns Are the New Targeting Mechanism” is just one headline.
Curns’ Ad Links for 8 September 2010
Curns’ ad links is a collection of links about the digital advertising industry, generally focused on the display advertising market and emphasising the technology that delivers great advertising experiences.