Mobile data revenues in the U.S. approached $25 billion during the first half of 2010, up 27 percent in contrast with the first six months of 2009, according to new data issued by CTIA-The Wireless Association.
As budgets are being scrutinized more closely than ever, the beauty of video is its measurability. Itâ€™s hard to quantify how many people actually saw your 30 second spot and didnâ€™t use the time to grab a snack or take a potty break. In stark contrast, the insights marketers can glean from this new breed of video-based advertising are stretching the boundaries of what is technologically possible
Sky and IAB prove branding effectiveness of online video in UKâ€™s most in-depth â€˜liveâ€™ video industry study to date. New research shows that consumers want to investigate brands in their own time, and are more open to receiving ads around quality video content.