Like social networking on mobile devices, location-based services are still in their infancy. eMarketer projects the number of mobile social network users will more than double between 2010 and 2015, and adoption of location-based services will rise with it.
Despite years of big growth and even bigger hype, the network-delivered rental and sale of videos continued to represent only a small portion of the U.S. home video entertainment market in 2010, as consumers flocked to buy and rent Blu-ray discs, according to Screen Digest, now part of IHS
According to Juniper Research, marketers spent $87 million worldwide advertising on mobile games last year. By 2015, the amount will be 10 times greater, at nearly $900 million.
Video ad network WebTV Enterprise saw ad revenues triple last year, according to its latest results. It saw a 244% rise in video ad revenue in 2010 compared to the previous year.
If Tracking Is Outlawed, Only Outlaws Will Have Tracking, so says ClickZ
ITV has restructured its commercial and online division as part of its strategy to develop premium content and deliver it across multiple platforms.
Ad spending on the most controversial form of targetingâ€”behavioral targetingâ€”is expected to rise by double digits in 2011. So how can marketers tread safely without turning off their audience?
The Office of Fair Trading is warning companies that sign up celebs to promote their products that they must be clear about their methods.
Spending on advertising will grow by 4.5% in 2011, double the rate of the previous year, according to ZenithOptimedia, an ad agency. This will be led by online advertising which will increase by 16%.