Time to reject "audiences vs. content" as a false choice? Start a three-part quality movement in the exchange space?
Juniper Research forecasts that by 2015, adspend on this platform will reach $894 million, up from $87 million in 2010, fuelled by increasing brand interest in mobile as an advertising channel, and apps â€“ of which games are the dominant sector.
The key market driver for PVR products is likely to be digital terrestrial television set top boxes that integrate PVR capabilities. However, PVR products will be overtaken by internet-enabled television sets. Â Around 350 million connected TVs are expected to be sold worldwide by 2015, according to Parks Associates.
Consumer behavior has shifted, and itâ€™s becoming increasingly clear that online video advertising is an effective channel for reaching consumers. Yet, online video represents only 7 percent of the entire ad market, according to eMarketer, which suggests that advertisers are still trying to figure out how to access online viewers successfully with the media buying dollars traditionally used for broadcast.