Consumer behavior has shifted, and itâ€™s becoming increasingly clear that online video advertising is an effective channel for reaching consumers. Yet, online video represents only 7 percent of the entire ad market, according to eMarketer, which suggests that advertisers are still trying to figure out how to access online viewers successfully with the media buying dollars traditionally used for broadcast.
Who just happens to be sitting on the best data? Publishers!
In 2010, 65% of people younger than 30 cited the Internet as their go-to source for news, nearly doubling from 34% in 2007
Chris Maples with some interesting predictions for 2011. I agree with many of them.
Display advertising will lead the digital industryâ€™s recovery from recession in 2011, with confidence in brand advertising online seeing displayâ€™s ad spend growth rate overtaking searchâ€™s.
One future for publisher's to better manage customer & advertising relationships is for them to buy up – or a least invest – in better technology. This might be the first signal that more publishers will be doing it.
The alpha release of Privacy Icons aims to usher in a new era of understanding of how users' personally identifiable data â€“ including name, IP address or email â€“ is being used, and often exploited, by publishers and third-party companies.