Has the tide turned for free online content?

by Jon on March 28, 2003

in Digital Advertising

Has the tide turned for free online content? AOL Time Warner has announced that a number of its properties will move away from offering free web-content. Much of that content is to move onto AOL:

We are making the move from the content being available for free, and (instead are) making it so you have to have a relationship with us, said Peter Costiglio, a Time Inc. spokesman [Source]

I’d love to see all web content free but it’s not practical and I take it as a sign that the industry is growing up and getting real. It will be interesting to see what happens in a year from now when, hopefully advertising revenues are up a little. Will it swing back in favour of ad-revenues?

Luckily, I don’t want to read them!

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