Lucid Insiders discuss how online advertising systems are unaware of the offline advertising happening around them, even though a deeper look at the online data shows they are. What to do about television driving a spike in demand through an online sales channel?
The online ad industry is rushing to introduce self-regulation for location-based marketing to allay privacy concerns around the billion-pound sector
UK online use sees 38.4 million people using the internet in August; almost 20% of which comes from London