The number of smartphone owners in the EU-5 (UK, France, Germany, Spain and Italy) grew 41% between 2009 and 2010, to 60.8 million subscribers, according to a June 2010 report from comScore.
Technology start-up PubMatic is launching a new tool to help websites determine how many tracking files are being installed on users’ computers.
Hot on the heels of recent news about local display advertising, here’s some news about local mobile. Guess what? Somebody predicts this market will grow.
Are bigger ad formats the way to go? I have been thinking about this for some time, and I think fewer, bigger, better ads are the way ahead for premium display. Am I right?
iMediaConnection.com reports evidence that audience data collected over the course of a campaign on a major site or network could be five to 10 times more valuable than the messaging or creative it is based on.
Some interesting points about managing frequency in digital advertising, and a note that advertisers still aren’t demanding audience reporting.
Smart move from BlackBerry – pooling app inventory and passing it to partner ad networks is a good way to get monetisation quickly.