- The number of smartphone owners in the EU-5 (UK, France, Germany, Spain and Italy) grew 41% between 2009 and 2010, to 60.8 million subscribers, according to a June 2010 report from comScore.
- Technology start-up PubMatic is launching a new tool to help websites determine how many tracking files are being installed on users’ computers.
- Hot on the heels of recent news about local display advertising, here's some news about local mobile. Guess what? Somebody predicts this market is growing to grow.
- Are bigger ad formats the way to go? I have been thinking about this for some time and i think fewer but bigger and better ads is the way ahead from premium display. Am I right?
- iMediaConnection.com reporting that there is evidence suggesting that audience data collected over the course of a campaign on a major site or network could be five to 10 times more valuable than the actual messaging or creative on which it is based.
- Some interesting points about managing frequency in digital advertising and a note that advertisers are still not demanding audience reporting.
- Smart move from Blackberry – pooling app inventory and passing to partner ad networks is a good way to get monetisation quickly.
