The number of smartphone owners in the EU-5 (UK, France, Germany, Spain and Italy) grew 41% between 2009 and 2010, to 60.8 million subscribers, according to a June 2010 report from comScore.
Technology start-up PubMatic is launching a new tool to help websites determine how many tracking files are being installed on users’ computers.
Hot on the heels of recent news about local display advertising, here's some news about local mobile. Guess what? Somebody predicts this market is growing to grow.
Are bigger ad formats the way to go? I have been thinking about this for some time and i think fewer but bigger and better ads is the way ahead from premium display. Am I right?
iMediaConnection.com reporting that there is evidence suggesting that audience data collected over the course of a campaign on a major site or network could be five to 10 times more valuable than the actual messaging or creative on which it is based.
Some interesting points about managing frequency in digital advertising and a note that advertisers are still not demanding audience reporting.
Smart move from Blackberry – pooling app inventory and passing to partner ad networks is a good way to get monetisation quickly.