Elsewhere: Will The Money Trail Drive Radio Innovation?

A couple of weeks ago, I received a tweet from an Australian chap called Anthony Gherghetta (@wheredidgogogo) who, based on my previous writings about a personalised radio service, suggetsed I consider adding some of them to a collection he was curating over on the writing platform, Medium, about The Future of Radio. I thought about this for a while but, while I was in Melbourne recently, local news about audience figures and money got me thinking about how such a personalised product would be funded. So I wrote Will The Money Trail Drive Radio Innovation? over on Medium (which, I have to say, is a lovely writing platform). As always, I also keep my own copy here but I do suggest you head to Medium to read it!

In the introduction to his 1979 book, The Piccadilly Story, Philip Radcliffe tells how Piccadilly Radio’s broadcast frequency – back then expressed as 261 metres, medium wave – was so ingrained in the Manchester community that shopkeepers would, at a bill of £2.61, simply ask their customers for ‘Piccadilly, luv’.1

For some reason, this – I have always assumed apocryphal – story popped into my mind when sat in a Melbourne coffee shop this week reading about Kyle & Jackie O’s latest audience figures.

By way of a quick summary, last Wednesday’s news was all about the top-rated Sydney breakfast duo who switched stations at the start of the year and, when the first audience figures were released, seemed to have carried most of their listeners to their new morning home. An astonishing switch that generated discussion on my Twitter feed of UK radio pundits. In itself, this has much to say about the power of broadcast radio and why the personalised radio future I envisage, maybe a way off yet.

While there was plenty of commentary about the audience numbers there was, in many ways, a more interesting number buried towards the end of The Australian’s piece on the news. The move had wiped $350 million off the share price of the duo’s former employers Southern Cross Austereo.

Both of these stories – some 35 years apart in their origins – tell of audience scale and it’s relationship to money. Historically, for entertainment media, the two are undeniably intertwined. And this relationship got me thinking, how would the finances of a personalised radio service stand up? In some ways scale and personalisation are not natural bedfellows but does that mean a personalised radio product would struggle to find revenue? In a previous musing on this topic I suggested that sponsored content blocks, mixed with a listener’s own music selection, might be a way forward. But when the audience is combining a unique mix of content selections, can this work? After all, what would the advertiser be buying and can it be sold at a profit?

To help answer that question, and in parallel to any thinking about a future radio product, we have to consider the funding. Is audio content suited to a subscription model so that a radio equivalent of the paywall could be erected? SiriusXM might suggest that it is. But are there many other countries where substantial audiences pay for radio content? None spring to mind. Perhaps there’s a smartphone subscription app-model that may work. But I don’t think that there’s precedent for profitable apps in-car (quite yet) or on kitchen radios. Which leaves us with advertising as the primary revenue model.

There’s a shift in media buying that’s being driven by the connected world whereby advertising space is increasingly traded in real time. On the web, a publisher may offer up an advertising spot to the market in the milliseconds before the advertisement is shown in the browser. One of the leading players in this space, The Rubicon Project, suggested in September 2013 that an average of 40% of online display advertising was traded in this way. In April last year Forrester suggested that almost 25% of online video advertising will be traded programatically by this year.2 The latter figure is important, because this automated trading will become an increasingly important way to generate revenue from television content when consumed online. And if TV goes there, why should we assume radio won’t?

There are many attractions of buying advertising space this way but the ability to easily group audiences that are increasingly consuming fragmented media is one. It’s becoming just as efficient to reach these disparate audiences as it used to be to reach mass audiences by buying, say, Piccadilly Radio.

Interestingly, when researching this piece I couldn’t find numbers for the amount of audio media traded this way. There are companies who specialise in the automated trading of radio advertisements but, when compared to those in the digital display or video space, they appear forgotten. Then again, perhaps it’s not surprising. There are a few stations doing new and innovate things with radio commercials – in the UK, Absolute Radio’s In-Stream is a good example – but they are the exception and not the rule. Therefore where’s the market for the automated trading of radio ads?

It seems to me, radio is missing out. If the advertising world is shifting to more automated way of buying then that means, by necessity, they are buying a connected product. Yet much of radio’s connected offering is simply delivering the same old product in a slightly newer way. For revenue growth, and maybe even for revenue parity, the radio industry has to adapt to the connected world in more ways than just offering up a stream of the broadcast signal.

Undoubtedly, there are many hurdles before there are mass market personalised radio products. Kyle & Jackie O have shown the enormous power of today’s mass-reach broadcast breakfast radio product. Yet, also this week, the BBC announced plans to close the youth-oriented BBC Three television channel. While reduced finances are the reason behind the proposed closure, the channel was selected in part – according to the press release – because it’s young audience “are the most mobile and ready to move to an online world”. A trend that suggests future audiences have different expectations of their media consumption.

There’s a convergence here that the radio industry needs to see: an undeniable shift to consumption on connected devices. This represents opportunities for both sets of radio’s customers. With the right product, audiences will increasingly personalise their radio experience but, I believe it may not be listeners who are the drivers of such innovations. The advertising industry, increasingly looking for ways to better justify their media spend, is pouring an ever growing share of their budgets into automated buying. Radio needs a product to capitalise on this move.

So it maybe that the money trail is the driver of innovation in the radio space and it the advertising industry that pushes radio to reinvent itself for the connected world.

1 Radcliffe, P. The Piccadilly Story, Blond & Briggs, 1979. p9
2 Strictly 24.7% of video spending by 2014.

It’s My Station: 18 Months Later

Can it really be almost 18 months since a discussion, on Media UK, about an Apple patent spawned a piece of writing here? Feel free to customise this post by inserting your own reference to one of TARDIS, flying time, or a reference to clocks. I did mention the Olympics – by which I meant London 2012 – which now just makes it seem old.

I genuinely believe the substance of that post & discussion: that if somebody gets the user interface right (and that will be the hardest task) then It’s My Station (that was the post) is the future of a lot of radio listening.

Radio has, of course, changed in so many ways thanks to the Internet. Just last week there was a piece by James Cridland over on Jacobs Media Blog discussing the very use of the word radio: No, Pandora Is Not ‘Radio’ (which is totally worth reading for the way James can crowbar a beer reference into a conversation). There’s a lot to be said for the idea of making the ‘radio’ brand stand for something but, I fear, much like music, the press and television, it’s too late to make broadcast radio stand for something different – or just reclaim the brand – now. Time to face what’s next.

I think when radio in the traditional, broadcast, sense has lost people like me – who were once big fans of the medium – that last statement is important. My own listening is now mainly driven from iTunes and a dip into things around the world via TuneIn: this week it was Blake Hayes’ first week on Mornings at Coast 93.1 in Portland. Sorry to the good people of Portland but I had to look it up on a map. How did I end up listening to to that? Twiter. But that’s probably another post.

Which is why I was delighted to read that the Australian radio group, Southern Cross Austereo, have invested in a service which sounds similar to that I was arguing for in It’s My Station. I’m glad somebody has done it and only a little disappointed that it’s exclusively available to Australian users right now. After all, I’ll happily listen to Hamish & Andy mixed in with my music collection – they make great radio while you can argue about my musical taste.

It’s fantastic news that a radio group is in a position to be able to invest like this. Now, if only I’d actually done something myself with that idea.

Note To Self: Configuring TuneIn for JemmOne

>> OK, Jon, skip the ramble and give me the instructions

Neil and Debbie at Breakfast

Breakfast radio is an odd thing. Presenters, competitions, cheesy gags and music become part of your daily routine and when something changes your day doesn’t seem to start quite right. I would wager psychologists have plenty to say about humans and their routines but I don’t know one to ask.

There was sadness back in January when Neil and Debbie, aka N-Debz, left the airwaves with just a day’s notice as QSoft, the folks behind the Gaydar dating site, closed their digital radio station – Gaydar Radio – to go, well, dating. There’s been an online following – mainly on Twitter and Facebook – waiting to see where this duo, as well as the other presenters, would return so that mornings would be restored. Today, after a couple of weeks notice they reappeared on an internet-only station, Jemmone.

Putting together a radio station in such a short period of time can’t be easy and, sure, there were a few teething troubles this morning – the stream was a little unreliable and possibly overloaded – but I’m certain they will be gone in a few days. Of course the most important thing was that morning’s just got better.

I imagine internet-only radio is just as complex a beast as broadcast radio to build and run but listening to it, especially in the mornings when you’re used to your alram-radio waking you, is actually pretty complex too (and much more complex than a broadcast equivalent). That’ll be the subject of another post, I’m sure.

Part of the shaky start for JemmOne this morning was due to the fact the audience appeared to only have one way to listen: via player in a browser. But that player – although reputedly HTML5-based – wouldn’t play on iOS devices, amongst others. A web-based player is difficult to set-up as a alarm clock so people figured out the stream details that could be used in iOS apps like TuneIn Radio (which features an alarm) or on internet radios. I’m using it successfully on my Pure Evoke Flow so my radio’s still coming out of that little box by my bed.

For some reason Jemmone didn’t actively publish the details of that feed – I could speculate why but let’s not. During the day the Android app was released and we’re told the iOS app is on the way. I don’t really understand why they haven’t provided instructions on how to listen via other apps until theirs is produced. So, for all those on Twitter asking here’s how to set it up on two common devices.


TuneIn Radio

In Favourites, select "Custom Stream"
In Favourites, select “Custom Stream”
  1. Install the TuneIn Radio app if you do not have it
  2. Don’t bother browsing for Jemmone: at the time of writing it’s not there
  3. Navigate to the ‘Favourites’ section (hint, it’s the heart at the bottom of the screen)
  4. Click ‘Add new custom URL’
  5. Add the stream address http://radio.jemmone.com/ (the http bit seems to be important here)
  6. You may find, after typing the address, it appears to find the stream and can be selected
  7. Select ‘Custom Stream’ and, after a few seconds, you’ll be connected
  8. Once it’s playing, you’ll probably want to save it as a favourite so you can get back to it

 

iTunes

You need File > Open Stream
You need File > Open Stream
  1. Open iTunes
  2. Go to ‘File’ in the menu bar and select ‘Open Stream’
  3. Add the stream address http://radio.jemmone.com/
  4. To find it again, you’ll need to look under ‘music’; I’ve never been quite sure why streams don’t appear to be saved under ‘radio’

A More Personalised Radio Experience Is Getting Closer

One of the most infuriating things about modern smartphones (and, more specifically, the apps that you download to them) is their constant need for love and attention by way of an endless stream of updates. It’s not really a problem the G20 leaders are keeping themselves awake at night thinking about but those little icons drive me insane (and I am fully aware some phones allow apps to automatically update but I refuse to engage in that whole ‘best smartphone platform’ nonsense).

So, yesterday I went through another round of updates. Rarely do I pay attention to the ‘release notes’ given that the usual excuse for consuming the bandwidth is ‘bug fixes’ but, for some reason, I did when it came to Apple’s Podcast app.

Apple more-or-less created mass market demand for podcasts in 2005 by including them in iTunes but, in recent years, the format has appeared to have lacked much attention from them; on i-devices they were spun out of iTunes into their own app a little while ago.

I suspect it’s that lack of love that spurred me into reading the release notes. And, in those notes, the first item read,

“Create custom stations of your favourite podcasts that update automatically with new episodes” [source]

Podcast App on the iPhone
Screenshot from my phone

which is accompanied by a lovely image of the ‘My Stations’ screen in the app showing ‘stations’ named ‘Morning Commute’, ‘Kids Shows’ and ‘News’ amongst others (the image here is of my phone, with three customised stations).

Six-or-so months ago I wrote a piece called “It’s My Radio Station” which suggested that, at some future point, I would become my own programme controller by setting some basic rules in an app that mixed music and speech to create a customised radio station (which is wholly different from a customised music stream). I genuinely didn’t think it fanciful then and I think it’s even less so now. Imagine the next iteration of Apple’s app where I can mix an iTunes playlist (from my machine or their rumoured streaming service) with this functionality.

In my earlier piece I suggested the people best placed to develop this are today’s radio stations because they have experience generating the bits between the music (rather than the Spotify-type music-focussed services of this world). So, it’s sort-of encouraging to read that American broadcast giant Clear Channel is trying something along those very lines (of course, I can only report this second-hand not being able to use the iHeartRadio app in the UK). Fool.com reports,

The beauty of Add-Ins is that it’s not just about the local perspective. Add-Ins can be customized. Someone that isn’t hitting the open road may not care about traffic. Someone staying in may not care about the weather. Not everyone cares about local news headlines. [source]

I believe that any radio station with ‘talent’ that is not getting that content out in alternative ways, including some form of regularly updated podcasts (long and short versions), is missing out on a market. More importantly, they’re missing out on an opportunity to learn about how radio will be consumed in the future.

Personalised radio is coming (just as personalised news is already here). I don’t think Apple’s use of the word ‘stations’ can be dismissed but it remains to be seen if it indicates a direction they’re prepared to take. Nonetheless, it could be either new players in the radio space – or an existing broadcaster – who will get there first.

Three things fascinate me about how this plays out. Firstly, will a broadcaster be prepared to take a risk on this kind of development or will it need to come from outside broadcast groups to truly allow people to mix-and-match the content they want? Secondly, given it’s proven people like to time-shift television, is radio content sufficiently compelling and/or useful to put the time-shift effort in? And, thirdly, can audio producers generate a revenue from such personalisation?

Time will tell. But we’re going to rapidly see innovation on this space. I wonder who’ll get left behind?

It’s My Radio Station

I’ve been meaning to write something for quite a while about radio services in an age of connected devices and multiple music services. But news of Apple being awarded a patent to enable “seamlessly switching media playback between a media broadcast, such as a radio broadcast, and media from a local media library” and the subsequent Media UK discussion finally got me to start writing.

I’ve been a radio fan for most of my life but lately my love affair with the medium has turned into a marriage where we don’t speak much anymore. So much radio seems to be back-to-back music (which my phone does better, thank you) or back-to-back Big Brother chat (or back-to-back songs with Big Brother chat breaking them up) that I normally work with iTunes running. I listen at breakfast for an hour or so and that’s about it. Perhaps that’s fine with the industry, I would hope not.

I read, occasionally, an argument from radio people that the only way to compete with music services – such as Spotify or Pandora, or personal libraries like iTunes – is with the bits between the songs (the entertainment that I don’t store on my iPod). That seems a reasonable position. So, I’ve been wondering what would happen if there was a ‘mashup’ between radio (for the entertainment bits) and my music player (for the songs I really like)? The technology can support it, Apple’s patent just reminded me about it.

Simply put, my radio station would allow me to set preferences allowing me to opt-in to news (say, every hour); to add local travel news every 20 minutes (between 0700 & 0900 if there was something to report); to add sport (every 2 hours except during the Olympics when I’d change it to more often) and to add celebrity news (once per month). The rest of the time music is coming from my local music library of tunes I want (sometimes I select individual tracks or albums; sometimes I pop it onto random). The content is downloaded in the background and inserted between the songs I’m hearing. Of course I could opt-in to a bunch of other things if I wanted to (one new music track every 90 minutes; breaking F1-news as it happens; interviews with artists in my library or a ten-minute blast of a phone-in). All of these things could be surrounded by an ad break or sponsors (as they are today) but the station pays no music royalties, bandwidth costs are limited to only updating content and if the connection is down the music keeps coming.

Take it a stage further and my news comes from LBC; travel news direct from Transport for London, sport from Sky and, perhaps, a film review from 5Live. If the content is what I want, I’d choose it and hear supporting commercials (or promos, if it’s the BBC). I don’t need a presenter telling me what I just heard, my phone shows that to me quite happily so the entertainment is more than being successfully able to ‘hit the vocals’ with station name-check.

I don’t see that it would be hard for Spotify or Pandora to add these services in now (perhaps they already are and I’ve missed them) but experience with this kind of content is certainly at radio stations today (and, if we’re honest, RDS has been allowing it for years if you’re in a car and listening to your own music).

Of course, radio’s real advantage is that there’s no effort involved to turn it on and start listening; this would be an effort to set-up and configure. If I wanted live presentation then I’d still switch to radio services but, this way, I get news & entertainment on a schedule I want and it really would be a station playing today’s best music mix (just for me).

 

 

 

Elsewhere: New Apple Patent Could Kill Commercial Radio

Over at Media UK’s radio discussions section there’s a thread about a new patent issued to Apple that allows for “seamlessly switching media playback between a media broadcast, such as a radio broadcast, and media from a local media library”. It reminds me that I have some thoughts brewing on this (update: my thoughts are now written-up here) but this is what I added to the thread (with the typo seen at Media UK cleaned up).

An obvious use of this tech would not just be for targeted ad insertion but also for some kind of content switching when a user’s streaming connectivity drops. Using Apple’s Genius functionality & a station’s playlist, an app could store a list of station-appropriate tracks that are already on my device and seamlessly switch to them. Let the station cache a few idents in the app and I may never notice I’d lost connectivity driving through the tunnel again.

Take it a stage further; could a station save on music royalties (and the listener on bandwidth costs) if it only provided the links and all music tracks were sourced from the user’s local music library (of tracks they own)?

The future of radio is at an interesting point. Even as a self-confessed radio geek I am finding that I spend more time listening to music and entertainment services that could not traditionally be called radio. More to come on this.

 

Elsewhere: Will 2011 be the year that internet radio will pass traditional radio?

Then there are habits to break. Others here have touched on the car radio but broadcast receivers are also clock radios, shower radios, kitchen radios etc. I imagine substantial number of these form part of a routine and there’re not easy, nor cheap, to replace quickly. And why would you if it’s still working well for you?

In the spirit of keeping things in one place. I just answered my first question on Quora, a question and answer website that’s hooked into your social network – via Facebook and Twitter. I imagine it’ll become overwhelming pretty quickly as it needs much more engagement than Twitter so, should all the people I follow on Twitter start posting questions, I’m going to end up swamped with questions. Still, so far, so interesting.

The question: Will 2011 be the year that internet radio will pass traditional radio? [link]. And my response:

I can’t see internet radio will pass traditional radio for quite some time.

There are too many broadcast radio (AM, FM, HD, DAB) receivers out there for this to happen quickly, and – even today – the number of FM receivers continues to grow as they are added to mobile phones, MP3 players etc.

Right now, broadcast radio remains more portable (mobile data is inconsistent) and FM receivers can generally handle a poor signal quality in ways that data connections don’t seem to be able to do (at least, without resorting to continual re-buffering).

Then there are habits to break. Others here have touched on the car radio but broadcast receivers are also clock radios, shower radios, kitchen radios etc. I imagine substantial number of these form part of a routine and there’re not easy, nor cheap, to replace quickly. And why would you if it’s still working well for you?

(There are some interesting figures for streaming & mobile listening produced in the UK by the Absolute Network and analysed at James Cridland’s blog.)

You can add something to the answer by joining quora and going here.

Timmy On My Tranny

There was something faintly exotic about the mad-cap antics and celebritry filled audio that came out of the radio. I imagine today it would seem tame but our only chart fix was Look-In magazine and, when I discovered it, Smash Hits.

I’ve been re-reading my piece about radio and how my love affair with the medium started; all prompted by a certain person making a big splash on a recent TV show.

It occurs to me that in my radio reflection I listed names that, even today, many would be familiar with, and I started to wonder who in that list jumped out when when people read it? I’m fairly certain one jumped out to many: Timmy Mallett. Whenever I tell people that radio story, Timmy Mallett (along, possibly with Chris Evans) is the name that makes people chuckle most. I guess, people think of Wide Awake Club or the spinoff, Wacaday. But those aren’t my memories.

Timmy Mallet was enormously famous in the North West for his evening show – Timmy on the Tranny – on Piccadilly Radio. At least, he was famous at my school which – to me – meant everybody in the world must have known who he was. And years, and a little rationale, later suggests that we were right. Timmy Mallett won Smash Hits awards which, given they were voted for by national audiences (many of whom wouldn’t have heard his shows), seems to suggest a good few others listened-in. Aunty Boney, Padlock the Poet and Chris Evans’ Nobby No-Level where characters that filled out our homework evenings. And then we’d talk about them in school the next day.

To me, Manchester seemed a million miles away from Wigan but had the advanatage that the biggest stars of the day played Mancheter gigs (I don’t recall anybody playing Wigan, not even Kajagoogoo whose front man, Limahl, hailed from somewhere up the road. I think Bucks Fizz played a sports centre once just outside Wigan, but I may have invented that). And long before I would be able to go and see bands, they all visited Timmy Mallett at Piccadilly. No interviews from studios many miles away, if a chart act played Manchester they visited Timmy (or, at least, all the chart acts I cared about as a teenager did). There was something faintly exotic about the mad-cap antics and celebritry filled audio that came out of the radio. I imagine today it would seem tame but our only chart fix was Look-In magazine and, when I discovered it, Smash Hits (of the awards fame).

So, I guess, well done to Timmy Mallett for getting close on I’m A Celebrity but, to me, he’ll always be the madcap voice coming out of my evening radio. And without a foam hammer anywhere to be seen.

A Ten Year Old’s Happiest Memory

The happiest memory I have is the time I visited the studios of Piccadilly Radio in Manchester in the Easter holidays in April 1981. We were shown around by Julian. We got there ar quarter to four.

As I’ve prevously written, when I was much younger  I was a huge fan of Mancheter’s Piccadilly Radio. So much so that when I was eleven I spent hours writing a letter asking to see their studios. That didn’t quite work out but I got there anyway. A couple of days ago I was sorting through some old papers and discovered that, apparently, when I was in class J3C at Standish High School I declared that visit to Piccadilly as my happiest memory. To read it amuses me now but it’s recreated here for nostalgic reasons:

My Happiest Memory

The happiest memory I have is the time I visited the studios of Piccadilly Radio in Manchester in the Easter holidays in April 1981. We were shown around by Julian. We got there at quarter to four.

First we went into the master control room in which programmes are recorded and it is where the producer sits to make sure the programme is runnning smoothly. At four o’clock we went into studio two w(h)ere DJ Phil Sayer was getting ready for the second hour of his show. As the news was on he told us how the cart machines work (cart is short for cartridge). The carts are jingles and advertisments played on the radio station.

As Piccadilly is an independent radio station it plays advertisments to cover the running costs. Businessees can buy an advertisment to be played at the time of day they pick. It can cost them well over a hundred pounds! There are a maximum of nine minutes of advertismentsin each hour.

After the news finished and Phil faded down the record he announced the first competition of the day, ‘Beat The Intro’ in which you have to guess the name of the record before the words start. It was a phone-in competition but nobody cuuld get through because Julian had pressed some buttons and jammed the lines. When somebody got though, Phil read out one name, there was a crackle, and somebody else got on the air. Phil Sayer was in a panic so he put another record on after the competition and looked in the control room window, saw what happened and told the phone girl to put things right. We left quickly …

Julian then showed us the editing and commercial production booths. When we left my dad bought me a t-shirt. I also got a lot of stickers.

It was a very interesting day. We were there about an hour.

June 2009: I scanned a photo of the original, my ten-year old handwriting isn’t that bad, really.

Radio Reflections

Ask anybody who’s known me for some time and they’ll eventually mention I can talk about broadcast radio a little too much. I think my true anorak tendancies died a few years ago but radio is, to me, the best of all media rolled into one universally accessible package

Piccadilly Radio Logo
Piccadilly Radio

Ask anybody who’s known me for some time and they’ll eventually mention I can talk about broadcast radio a little too much. I think my true anorak tendancies died a few years ago but radio is, to me, the best of all media rolled into one universally accessible package. The best radio sounds like it’s being created for you and, even if the presenters are talking about people who’ve written, emailed, texted (is that even a word?) or called-in, it’s still yours. People on the radio play records for you, they read the news for you and they interview famous people just for you. It’s there when you get-up (and you don’t even have to open your eyes to be part of it) and can be there throughout the day. At various times in the day you pay a little more – or a little less – attention but it can always be with you. You can listen alone or in company, on the move or at home, you can focus and enjoy or it can be your ever-present background.

I grew up listening to the mighty Piccadilly Radio which, with many, many, fewer stations on the dial back then could be heard across the whole of the North West of England. Sure,there was Radio City from Liverpool and, er, Manx Radio, but there wasn’t anything else until you hit some far-off Yorkshire town or even Newcastle, or maybe Wolverhampton if you were heading south. And certainly nothing on my dial that played pop music in crystal clear FM-stereo (I thought this was impressive despite only owning a mono reciever). If the stories are true, ‘Piccadilly, luv’ became shorthand for £2.61 in some northern shops (261 being that crackly medium wave frequency that disppeared when you drove under motorway bridges and was, therefore, not quite modern enough for a ten year old).

You can, no doubt, read in many other places that there was a lot less media back then but the lack of other media isn’t – by itself – that important. To me, the important aspect of that time is that there wan’t anything that a teenager like I was becoming could consider to be theirs. There were no teenage bedroom televisions and only three channels if we could have had them; no connected computers of any sort, gaming or otherwise; no texts or social sites. Books were for libraries and mobile phones belonged on Star Trek or, maybe, Tomorrow’s World. In fact, nothing that was yours aside from a radio or, perhaps, a record player and record players relied on a handful of vinyl you might be lucky enough to own and were not exactly portable. Pop music radio from the BBC was on that crackly old medium wave and we were supposed to like Ed Steward’s Junior Choice. No, for me, interferance-free pop music on 97 MHz.

So for my early teenage years radio became mine, as I imagine it did for millions of others. Pete Baker, Phil Wood, Mike Sweeny, Phil Sayer, Timmy Mallett, Chris Evans, Andy Crane, Susie Mathis, Jim Reeve, Mike Shaft, John Evington, Steve Penk, Tim Grundy, Gary Davies and Dave Ward (along with countless others) became part of our lives; voices that were simultanesously funny, informative and friendly. Piccadilly’s strapline when I first started listening was ‘Your Music & Your Friend’ and it certainly felt that way to my teenage ears.

As with all memories from your formative years, things that once seemed magical are still vivid and I can quite easily remember the excitement: the excitement of the first time I listened to late-night phone-ins using headphones illicitly under the bed covers; the excitement of seeing the DJ’s photographs plastered all over the front of the studio building; the excitement when it was announced Piccadilly was having a ‘Wigan Week’ and we’d see their branded radio car in town and even the excitement of seeing Gary Davies on the Piccadilly road show bus at Haigh Hall. If people are to be believed, rock’n’roll had an effect on a generation in the 50s & 60s, and later, it was Pirate Radio. Today, is it an MTV or something online that people will be looking back at? But for me, Piccadilly is etched in my memory in a way that I find myself recalling snippets like they were yesterday (Susie Mathis’ ‘I’m gonna run, run, run a marathon’ anyone?).

I’m not one of these people that think radio should be like Indpenedent Local Radio (ILR) was back in the late 1970s or early 1980s. The world has moved on. Full service commercial radio of the old style doesn’t have a place anymore but that doesn’t mean that the unique qualities of the medium don’t apply. Despite all the digital, multiple-platform desires of an industry, radio’s ubiquity is its most import asset. Good quality programming still counts. The personal music player (Walkman, Discman or iPod/mp3 player) have been around since the early 1980s. It hasn’t killed the industry yet and, I don’t think it will. Even though I have a computer showing 30+ days of music, I am set here listening to the radio.

I don’t think it’s right to be sentimental about radio. I know that teenagers today aren’t going to have my relationship with radio because their world is vastly different and much more connected but I genuinely believe a cheap device that plays music you like, and can go anywhere, has the power build reationships better than almost any other – except, perhaps, for actually meeting people. And even there, radio can be part of the real-life conversation.

Yes, I can still take along a tranny and listen to my friends (and I really do mean that in the radio sense).

Reduced Commercial Clutter

Reduced commercial airtime also makes those ads that are aired stand out more. Won’t advertisers end up paying a premium for this? Maybe not in the short term but I would have thought that in the long run it could work. But then again, what do I know?

On Monday I mentioned Capital Radio’s decline in the London market but completely missed the comment piece by Paul Robinson on The Guardian’s site. He notes that slashing commercial hours could ‘knock about £7m off Capital’s top-line revenue in 2006’. This I find interesting. Reducing commercial clutter (as it’s called) will hopefully drive bigger audiences. Reduced commercial airtime also makes those ads that are aired stand out more. Won’t advertisers end up paying a premium for this? Maybe not in the short term but I would have thought that in the long run it could work. But then again, what do I know?

Fined. Big Time.

When I was a child, my favourite radio station was Manchester’s Piccadilly Radio. To me, it was the most exciting station in the world. Pete and Geoff, who I mentioned yesterday, started their award-winning partnership on that station.

I noted some newsworthy stories about the radio industry yesterday but forgot to mention another from last week. When I was a child, my favourite radio station was Manchester’s Piccadilly Radio. To me, it was the most exciting station in the world. Pete and Geoff, who I mentioned yesterday, started their award-winning partnership on that station. It’s now Key 103 and last week was fined the biggest ever financial penalty imposed by a regulator on a UK radio station [source]. Nothing really to add to that but I wanted to note it.

All Change At Capital

When I first came to London, everybody listened to Capital Radio. Everybody talked about whatever Chris Tarrant did in the morning. That was a very different radio world with much less competition in the London market. Right now, I don’t know anybody who listens

When I first came to London, everybody listened to Capital Radio. Everybody talked about whatever Chris Tarrant did in the morning. That was a very different radio world with much less competition in the London market. Right now, I don’t know anybody who listens. Last week, GCap Media – which own Capital FM (as it’s now known)- announced a slump in profits and has promised a radical overhaul of the station. The new management are blaming the old management for the slump. Well, I guess they would, wouldn’t they?

In other news, Pete and Geoff announced they are going to split their award winning partnership and only one of them is to stay on at Virgin. I only listen to part of their show each day but have always found them quite good listening.

Talk Radio

Saturday morning talk radio.

Saturday morning and, for some reason, I was up early so I decided to do a little bit of work. In the background I’ve had the radio on. Listening to Vanessa Feltz on BBC London and then Wendy Lloyd on LBC. I guess the topics must have been interesting (why do we seek to impress our parents and why don’t kids do enough around the home – to name but two) but, regardless, I thought both programmes were presented in an intelligent and thoughtful way. And that’s not what you always expect from talk radio. I read earlier in the week that David Prever had left LBC to be the new breakfast host on Smooth FM. That might make the London breakfast market interesting.

Audience Up

After a shaky start to the summer, which saw big names Danny Baker and Jon Gaunt depart, the station turned its fortunes around, with a new line up including JoAnne Good taking the Breakfast show chair and Jono ColemanÂ’s return to the BBC London 94.9FM airwaves.

According to the press, ‘BBC London 94.9FM has recorded its second highest audience figures ever, with 561,000 tuning in every week, according to the latest RAJAR figures covering July to September’. As I have mentioned several times, I love BBC London right now. It was sad when Danny Baker left – his was one of the most innovative mornings shows – but JoAnne Good and the team have been excellent. I am very worried about Jono Coleman as I am not very keen on him as a broadcaster but I guess we’ll just have to see what the rest of the year brings [source].