Interesting to see what the UK publisher market thinks are important innovations in both content and technology,
This is the latest version of the display advertising landscape diagram. Lots of companies, lots of players and much consolidation to come?
eMarketer reports that retargeted display ads gave a 1,046% lift in searches on brand terms within four weeks after exposure. 4 weeks seems a long period – or is that just me?
BusinessWeek suggests that Apple’s share of the mobile advertising market will be 21% by year-end. I have to assume that’s by revenue, not impressions or another volume measure, because this article doesn’t make it clear.
