- The research found consumers are already receptive to mobile messaging, with a fifth (21%) already opted in to receive SMS and/or MMS from brands and their own mobile networks. Three quarters of respondents stated they would be happy to opt in to such services, given the right incentive, such as attractive offers, money-off vouchers or priority service from a brand.
- Phorm has served its first targeted ads to opted-in users in Brazil. This will be an interesting one to watch.
- TV commercials repurposed as online ads perform worse on many metrics than videos developed specifically for the online space, research from Dynamic Logic has indicated.