- The most important thing a user can do is pay attention to the information each app is requesting.
Day: 20 December 2010
Banners & Bazaars
Since the bubble burst in 2002 we’ve seen a move to outsourcing as more and more customers (and potential customers) want us to host the ad-serving infrastructure, and they simply operate the system.
Apparently, Cairo is the largest city in the Arab world. I’m sure that’s the kind of fact that can be checked on Wikipedia. It’s also packed with people, hot and wholly different from anywhere that I have been before. And it’s fascinating in a slightly “am I out of my depth” way. A colleague and I set off about 12 days ago to undertake a couple of days providing a range of professional services, including installation and training courses, on our primary ad-delivery technology. We set off a day or two early as we’re not presented with opportunities to visit this part of the world too often (actually, I’m never presented with opportunities like this). The lovely people at LINKdotNET helped us source a guide/driver for the Saturday so that we could get the most of our weekend before the worked started on the Monday morning. I have to admit that, sat in the over-priced Heathrow airport restaurant before we departed, I was wondering what on earth I was doing jetting off to somewhere warm just days before Christmas. Let’s face it, the I’m-sorry-I-didn’t-have-time-to-buy-a-gift excuse doesn’t work when the person expecting to tear off gift-wrapping has been looking at Flickr’s uncanny knack of suggesting you’ve been off having a ball in the sunshine while they’ve been struggling through the Oxford Street crowds.
What’s that? Don’t put the pictures on Flickr. Ooops, too late.
Before I forget, this was work. There was quite a lot to do in fact. I should never forget that training and implementation courses are always more complex when somebody else is in another room configuring software, changing settings and generally doing the ‘under the hood’ stuff that you wish they weren’t doing when you say ‘and clicking here works the magic that we’ve spent years developing’. Which of course, it won’t, if they haven’t installed the web-server component at that point. Still, I exaggerate for the story. Things came together pretty well. It’s always interesting working through the set-up in another country but, generally, customers have similar goals so I’m only adapting things to country-specific circumstances rather than trying to work out how we’ll re-develop some core component. I believe that’s one of the advantages of still providing our software for customer’s to run in their own data centres; we can make a set of installation-specific adjustments that are purely for a single customer.
Since the bubble burst in 2002 we’ve seen a move to outsourcing as more and more customers (and potential customers) want us to host the ad-serving infrastructure and they simply operate the system (and before any ad-ops teams come after me with burning torches, I know it’s not simple but, for now, you’ll understand that the word flows better) . Anyway, to my main point. We’re a service provider of sorts. Customers use our service rather than buy our software as a product and that tends to work well. We have the expertise delivering millions of advertisements per day; of tuning the database for the millions of ad interactions; of spotting and filtering the non-human traffic and ensuring that distribution networks deliver content quickly. But, as with every story, there’s an opposite opinion. If you have experience of managing large data projects; of maintaining response times and up-times then you have – most likely – the skills in abundance to manage an advertising infrastructure. My new friends at LinkDotNet are such an organisation; with data centres powering huge web sites popular across the world. Which is why, I found myself, in the corner, merrily suggesting configuration tweaks and obscure settings that might provide functionality in a different way; but one that is more suitable to this customer’s needs. Of course, the deeply technical guys in the room don’t like the changing the systems when all is up and running but I’m all for making operational workflow as easy as possible (see ops guys, I am really on your side).
In turn, we were provided with our own customisations for the visit in the form of our own guide, car and air-conditioning (of sorts). This way we could play tourists for a day with our own schedule and customised route through the city. And, I think, remarkably sensibly of us, it meant the driving was left to those locals who understood the rules of the road. I’d never pass a driving test there. Of course, I might not have to but you understand my point. We did see the Great Sphinx of Giza and visited – even venturing inside one of – the Great Pyramids. We took a boat to dine on the Nile and explored the palaces, mosques, and museums of the citadel, from where Egypt was ruled at one time. The Khan Al-Khalili bazaar is a melting pot of people, sounds, smells and narrow alleyways where it pays to keep your wits about you but pays you more to stop and take in the atmosphere.
There are few countries where you can claim to get out of the taxi and transfer to a camel but, I can say that, because we did. I’m sure our guide saved us a small fortune on that experience and it’s one, I imagine, our colleagues will find amusing when they see the pictures. We did get the company logo onto a pyramid (by subtlety placing a cap on one of the steps rather than spray painting it, you understand) so my covert mission in The City of a Thousand Minarets was completed.
Even after 12 days, I’m still pinching myself at the contrasts between the old world, of pyramids and citadels, and the new of modern offices, data centres and configuring banner ads. There’s so much to see that I’m hoping that we’ll do more business in that part of the world.
And, yes, with 5 days to go I still need to do my Christmas shopping but I think the brief trip to the sun was more than worth it.
Hi We’re Your Weather Girls
Humidity is rising – Barometer’s getting low, According to all sources, the street’s the place to go.
I have been recovering from my trip to the USA by spending a great deal of today asleep and generally caching up on the mail, the christmas cards, the washing and all the other things you need to do when you’ve been away for a week. It’s almost Saturday night and I am going supermarket shopping (you see, dear reader, I have a very exciting life).
While I managed to listen to the radio and some CDs I did, eventually, resort to music television so that there were some pictures to provide an alternative visual while I drank my tea (real tea, not a USA-style tea, is one of the greater comforters in my life).
The Hits is showing some so-called classics this afternoon. The video for It’s Raining Men (The Weather Girls) looked so dated that it made me wonder what those brought-up entirely on the sophistication of the modern day music video would make of these dated images.
Interestingly, it occurred to me to that it’s the video that looks a lot older than the music sounds. Allowing for the fact that It’s Raining Men is part of the soundtrack to my youth, I still think it’s the video technology that has made the noticeable leaps in the last 20 years.
And it’s 20 years next March since It’s Raining Men was a hit for The Weather Girls. Originally charting in the UK in August 1983 it eventually made number 2 in March 1984. It’s one of those songs that I would have sworn topped the charts but, apparently, not. I would imagine that a combination of Nena’s ‘99 Red Ballons‘, Lionel Richie’s ‘Hello‘ and Duran Duran’s ‘The Reflex‘ kept it from the number 1 slot.
End Of A Radio Era
For almost thirty years the JY Prog has been a ratings winner. Lunchtime ratings of five million should not be sniffed at. And today, as he bid the Radio 2 airwaves farewell, I had a listen.
Broadcast radio is a big passion of mine, and there is an event that happened today that can not pass without comment. Sir Jimmy Young presented his last show on BBC Radio 2 this morning – bringing to an end twenty-nine (or so) years on the air. There is much discussion as to the reasons behind his departure (here and here), but I don’t want to go into them. It doesn’t really matter that I have rarely listened to his show. I am usually in the office where we don’t listen to the radio (except today, as I am on my own) or, if I am elsewhere, there are other stations I prefer. I do, however, think there are a couple of things worth commenting on.
Firstly, for almost thirty years the JY Prog has been a ratings winner. Lunchtime ratings of five million should not be sniffed at. Jimmy Young has managed to stay at the top of his profession longer than many. In this celebrity-obsessed, five-minute fame world, Jimmy Young’s achievement should not go without recognition (his Knighthood at the start of the year a testament to his appeal). Where presenters rarely last three years, JY lasted almost three decades.
Secondly, and to me a great contribution to broadcasting, Jimmy Young’s show has always been an interactive experience. There has always been audience involvement and comment long before talk shows, shock-jocks, email and message boards were around (or even thought of). It’s something that should not be forgotten, and I believe it has been a great contribution to broadcasting.
Thirdly, his style may not be to everyone’s taste, but Jimmy Young has been able to interview some of the top politicians of the day and get them to answer questions without resorting to aggressive interview tactics. He was able to ask the questions many people would like to ask Prime Ministers directly. In an era where politicians (and politics) have been reduced to the level of a sound bite, this is also an achievement worth noting.
Finally, the way in which he has left the network has been sad. It was leaked 18 months ago that Radio 2 were talking to others about taking over the show. In itself, that is not an unreasonable thing for the network controller to do. For it to become a public affair (with questions in the House of Commons) is quite the opposite.
As BBC News has said, it’s a sad end to a remarkable career. Just don’t mention his recording career!