New Doctor New Earth

Doctor’s back 😉

david tennant is the new doctor whoThe Doctor was back tonight and the new Doctor is just as good as the last. The first episode of this new series, New Earth, was great. Rose, invaded by Casandra, and shouting I’m a Chav was a very unexpected amusing moment: almost as amusing as the Doctor saving the earth with a satsuma in the Christmas episode. Saturday nights are settled until the summer then.

UPDATE: You really should go and look at the BBC’s Doctor Who website for the new series – it’s really well done and there are tons of extra features & material online.

Jack: Straight From The Gut

Lessons about people’s capabilities and their contributions to business are valuable for all.

Jack Welch was Chairman and CEO of General Electric for twenty years, and this is a book about his time from joining to leaving the company that became his life. Apparently, Jack was seen as the ‘toughest boss in America’, and I suspect the book is trying to soften the historical edges a little. What comes across clearly is a commitment to a company and a desire to grow it. Many businesses could do better with firmer management and a realistic look at the way things are done. Jack Welch doesn’t seem to be the kind of CEO to run scared of change, no matter how painful that may be. Throughout the book, he stresses the importance of allowing good people to excel and that poor performers are probably better elsewhere. It seems a ruthless approach, but it appears to have worked for GE, and, I think, Jack would argue, it worked better for the people involved. Don’t expect a management handbook as ‘Straight From The Gut’ is too human (and full of golf stories) to be seen as a Director’s guide, but it is an extremely readable insight into big business. If you don’t like his approach, I believe there are interesting lessons about the capabilities of people and what they can bring to business for anybody, regardless of the size of the company or the position you hold within it.

What We Shouldn’t Be Talking About

Why we shouldn’t talk about click-through rates. Really, is that the only value your expensive advertising has? Think about your brand.

Well, some good news for the online marketing industry at last:

Internet advertising is one of only two disciplines in the marketing services industry to report an increase in budgets over the first quarter of the year – Brand Republic

And if we all stop talking about these online ad topics, what will we say to each other?

The biggest percentage of responders (13.1%) thought that click-through rate discussions are a waste of time. The second anti-productivity prize went to Branding vs. Direct Response debates (7.9%) – Media Post 

Other links of note I have been pointed to today:

  • Whoever buys the assets of UMS – and there are companies sniffing around – they will be doing so when there are signs, albeit tentative, of a recovery in the bombed-out dotcom sector. There are plenty of undervalued companies around – and also a lot of money. However, investors are still nursing their losses from the dotcom collapse and are reluctant to part with it /  Guardian via Plasticbag 
  • Craig Newmark observed people on the Net, on the WELL and in Usenet, helping one another out. In early ’95, he decided to help out, in a very small way, telling people about cool events around San Francisco like the Anon Salon and Joe’s Digital Diner. It spread through word of mouth, and became large enough to demand the use of a list server, majordomo, which required a name /craigslist in London via Kottke 
  • A huge advertising campaign focusing on heterosexual tourists risks ignoring the increasingly important homosexual visitor / Sunday Herald via Gay News Blog 
  • The new name for the Phoenix browser is ‘Firebird’ … In addition to securing Firebird, we’ve also got the OK from those contributing legal resources to use the name ‘Thunderbird’ for a mail client / via MozillazineÂ