advertising

Elsewhere: Tired of boring presentations & sales pitches that don’t show you how something works?

July 14, 2011

For aiMatch, I am organising an advertising technology demo day in London. Here’s what I said on the aiMatch blog: We speak with Ad Operations professionals around the world on a regular basis.  In many organizations, the same person makes advertising technology decisions, while also managing the day-to-day business of ensuring that advertising campaigns are [...]

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Last Week In Digital Advertising #10

January 24, 2011

Is that something we should be considering for the future? Will the idea of advertising campaigns disappear? Perhaps our vision of the right message to the right person at the right time means that brands need to be constantly in-market. How else can the be assured of being at the right time?

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Elsewhere: Can Digital Advertising Ever Replace Traditional Advertising?

January 14, 2011

There is no such thing as traditional advertising; the method of consumption and delivery constantly changing. Glossy magazines evolved from newsprint and only the fact they have to be printed is similar their styles, reproduction and consumption habits wildly different. Colour was an evolution in print but also in television, as will be high definition and 3D. Why would be class a broadcast 3D television ad as ‘traditional’ and a image-based banner ad as ‘digital’?

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2011 Digital Advertising Horoscope

January 1, 2011

Transparency will be the watch word in 2011 and we’ll all be bombarded with links to opt-out screens. I trust that we’ll get better at explaining how and what, if any, data is used. I also suspect we’ll see an emergence of more data validation services.

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Report Card

December 31, 2010

At the start of the year I wrote a couple of predictions for 2010 in digital advertising (it was either that or try and pen a New Year’s hit record and my wordsmith-ing just isn’t up to that). I could, of course, forget about them, pretend I’d never dealt those cards and move on with this year’s predictions but you know I’ve never been one to resist pointing out my personal failings. So, did anything actually come true or should you be relying on fortune telling talents of somebody on the end of Blackpool pier in a wooden caravan for your 2011 bets?

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Last Week in Digital Advertising #8

December 27, 2010

I am hoping that 2011 is the year television ads get more relevant and interactive In a time when the amount of time U.S. households spent watching TV and using the Internet is equal at 13 hours per week surely we are at the convergence point we all talked about so much in recent years.

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Last Week in Digital Advertising #7

October 4, 2010

And so to New York where Google predicted “mobile is going be the number one screen through which users engage with advertisers’ digital brands” That’s just one of the seven predictions that Google’s Neal Mohan and Barry Salzman are widely reported to have said at IAB’s MIXX.

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Last Week In Digital Advertising #6

September 27, 2010

It’s not surprising to have heard a number of suppliers at last week’s ad:tech conference bemoan the technical confusion arising from our industry: which technologies should be adopted and what can they do for their businesses? At least one mainstream publisher suggested there were simply too many technologies around and there wasn’t enough time to evaluate them all.

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Curns’ Ad Links for 19 August 2010

August 19, 2010

Today: more numbers that mobile is growing; Facebook places launch and more on digital privacy – collected for your ease and enjoyment.

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Last Week In Digital Advertising #2

August 16, 2010

So, where did we leave off? Well, it really does seem like a the conversation was broken mid-stream as we find ourselves more-or-less at the same point we finished on. There remains considerable discussion around the Wall Street Journal’s ‘investigations’ into advertising tracking. ClickZ asked, perhaps a little hysterically, if this was the end of behavioural targeting and challenged everybody – including consumers – to be aware and modify behaviours where necessary. Sage advice.

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Last Week In Digital Advertising

August 9, 2010

The Wall Street Journal’s piece entitled “The Web’s New Gold Mine: Your Secrets” influenced much comment around the web throughout the week. There’s a great deal of validity to the piece but, as with many articles about digital privacy, I think, by grouping many of the different tracking stories together without the space for full explanation simply serves to scare more than inform.

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Specials On The Streets Of San Francisco

March 17, 2010

It may be jetlag or hallucinations brought on by an overdose of blue cheese dressing but my visit to San Francisco during the last week has convinced me of two things: there are some very smart people in the online ad business and they’d better have a location-aware ad play by the time you’ve finished reading this. If they haven’t got one soon then my first point was wrong.

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In Recovery Mode

September 22, 2008

For most of the weekend before last (and parts of the week either side) I was in Amsterdam at IBC. IBC is essential an enourmous broadcasting technology conference & exhibition; although its styling itself for the electronic media industry.

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Moscow: War & Advertising In A Week

August 16, 2008

I went to Moscow to plan an ad-serving implementation but they went to war as I arrived. I missed the war but met smart, interesting people.

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End Of Term Party

December 7, 2006

Thanks to all of our customers for making 2006 a great year. To celebrate we threw a little party.

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