Last Week

Last Week In Digital Advertising #10

January 24, 2011

Is that something we should be considering for the future? Will the idea of advertising campaigns disappear? Perhaps our vision of the right message to the right person at the right time means that brands need to be constantly in-market. How else can the be assured of being at the right time?

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Last Week In Digital Advertising #9

January 17, 2011

At the starting blocks of 2011 and I can already see the trends emerging for the topics that will be the mainstay of Last Week In Digital Advertising for the next twelve months. Should I just give up now? Regardless, here we go for the first view of the new year and, periodically, I’ll check-in with this list to see if we’re talking about other things.

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Last Week in Digital Advertising #8

December 27, 2010

I am hoping that 2011 is the year television ads get more relevant and interactive In a time when the amount of time U.S. households spent watching TV and using the Internet is equal at 13 hours per week surely we are at the convergence point we all talked about so much in recent years.

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Last Week in Digital Advertising #7

October 4, 2010

And so to New York where Google predicted “mobile is going be the number one screen through which users engage with advertisers’ digital brands” That’s just one of the seven predictions that Google’s Neal Mohan and Barry Salzman are widely reported to have said at IAB’s MIXX.

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Last Week In Digital Advertising #6

September 27, 2010

It’s not surprising to have heard a number of suppliers at last week’s ad:tech conference bemoan the technical confusion arising from our industry: which technologies should be adopted and what can they do for their businesses? At least one mainstream publisher suggested there were simply too many technologies around and there wasn’t enough time to evaluate them all.

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Last Week In Digital Advertising #5

September 13, 2010

Video is, of course, a popular digital advertising topic. It’s rapidly evolving and we’re seeing good adoption from those of us watching to those buying & selling the space. My new favourite website name, newteevee, quoting ComScore, reported that 1.4B minutes of live online video was watched (in the US) in July. That’s an impressive 600% growth, which Business Insider happily charts for us.

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Last Week In Digital Advertising #4

September 6, 2010

As somebody who works with the technology of digital advertising, it never ceases to amaze me when I see comments that suggest targeting is the next big thing online. Targeting – of all sorts and in many guises – has been possible for years (although clearly very disguised, as nobody seemed to know it was there)

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Last Week In Digital Advertising #3

August 23, 2010

Increasingly people are watching time-shifted television and this was highlighted this week as ComScore reported 84.9% of the U.S. Internet audience viewed online video, and the notable shift was away from video clips to full length programming. For the advertising business, CommScore reported “Americans viewed nearly 3.6 billion video ads in July, with Hulu generating the highest number of video ad impressions at 783 million”. Yes, Hulu is showing more than 3 times as many video ads than YouTube. And in the UK where’s our equivalent? I think we killed the Kangaroo, don’t you?

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Last Week In Digital Advertising #2

August 16, 2010

So, where did we leave off? Well, it really does seem like a the conversation was broken mid-stream as we find ourselves more-or-less at the same point we finished on. There remains considerable discussion around the Wall Street Journal’s ‘investigations’ into advertising tracking. ClickZ asked, perhaps a little hysterically, if this was the end of behavioural targeting and challenged everybody – including consumers – to be aware and modify behaviours where necessary. Sage advice.

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Last Week In Digital Advertising

August 9, 2010

The Wall Street Journal’s piece entitled “The Web’s New Gold Mine: Your Secrets” influenced much comment around the web throughout the week. There’s a great deal of validity to the piece but, as with many articles about digital privacy, I think, by grouping many of the different tracking stories together without the space for full explanation simply serves to scare more than inform.

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