Reduced Commercial Clutter

Reduced commercial airtime also makes those ads that are aired stand out more. Won’t advertisers end up paying a premium for this? Maybe not in the short term but I would have thought that in the long run it could work. But then again, what do I know?

On Monday I mentioned Capital Radio’s decline in the London market but completely missed the comment piece by Paul Robinson on The Guardian’s site. He notes that slashing commercial hours could ‘knock about £7m off Capital’s top-line revenue in 2006’. This I find interesting. Reducing commercial clutter (as it’s called) will hopefully drive bigger audiences. Reduced commercial airtime also makes those ads that are aired stand out more. Won’t advertisers end up paying a premium for this? Maybe not in the short term but I would have thought that in the long run it could work. But then again, what do I know?

Fined. Big Time.

When I was a child, my favourite radio station was Manchester’s Piccadilly Radio. To me, it was the most exciting station in the world. Pete and Geoff, who I mentioned yesterday, started their award-winning partnership on that station.

I noted some newsworthy stories about the radio industry yesterday but forgot to mention another from last week. When I was a child, my favourite radio station was Manchester’s Piccadilly Radio. To me, it was the most exciting station in the world. Pete and Geoff, who I mentioned yesterday, started their award-winning partnership on that station. It’s now Key 103 and last week was fined the biggest ever financial penalty imposed by a regulator on a UK radio station [source]. Nothing really to add to that but I wanted to note it.

All Change At Capital

When I first came to London, everybody listened to Capital Radio. Everybody talked about whatever Chris Tarrant did in the morning. That was a very different radio world with much less competition in the London market. Right now, I don’t know anybody who listens

When I first came to London, everybody listened to Capital Radio. Everybody talked about whatever Chris Tarrant did in the morning. That was a very different radio world with much less competition in the London market. Right now, I don’t know anybody who listens. Last week, GCap Media – which own Capital FM (as it’s now known)- announced a slump in profits and has promised a radical overhaul of the station. The new management are blaming the old management for the slump. Well, I guess they would, wouldn’t they?

In other news, Pete and Geoff announced they are going to split their award winning partnership and only one of them is to stay on at Virgin. I only listen to part of their show each day but have always found them quite good listening.

Change Your Coffee Shop Now

The same, yet different.

 

by Simon Lord at Flickr
by Simon Lord at Flickr

I meant to write about coffee last week when it was on my mind. There was a day, Monday – I think, where I had some time to kill before meeting PY after work. So I went into Cafe Nero and ordered myself a regular Latte. Nice, warm coffee. Then I wandered around some shops and then went into Costa Coffee and ordered another Latte. This time the taste was totally different. Unfortunately, I don’t have the words to hand to describe quite how different the two drinks were. There was a startling difference between two cups of coffee. The Costa drinks was much less bitter and had a much fuller flavour. I was blown away as I have never noticed such differences between two coffees before. I blame the thick stuff we drink at work for dulling my taste buds. Anyway, the leaflet in Costa says, ‘Others think their beans are fine after a 7-minute blast. Our beans need a full 18 minutes at precisely 230 degrees to bring out every bit of flavour – and we always make sure they get it’. It appears to be true. My regular coffee shop has just changed.

Modern Life Is Rubbish

Modern Life Is Rubbish, at least that’s what Blur thought back in 1993.

Modern Life Is Rubbish, at least that’s what Blur thought back in 1993. I can tell you some Modern Life things still aren’t what they should be. The Modern Life Expo at London’s Business Design Centre was supposed to be and event ‘Combining entertainment and an exhibition we aim to provide suppliers for everything you need in your life from gay wedding planning, health, fashion, home, travel right through to the law & finance’ [site] but it was such a mixture of things (mainly property overseas and wedding invitations) that it didn’t have any focus. Sadly, there weren’t that many people there when we first arrived and we were directed, immediately, to the coffee place rather than the event.

Events like this are kind of weird anyway. They invite people to take stands so that companies can promote their wares. The people attending want to look round with out constantly being pounced on by salespeople. And the two do not go together well. Still, maybe next year …

Talk Radio

Saturday morning talk radio.

Saturday morning and, for some reason, I was up early so I decided to do a little bit of work. In the background I’ve had the radio on. Listening to Vanessa Feltz on BBC London and then Wendy Lloyd on LBC. I guess the topics must have been interesting (why do we seek to impress our parents and why don’t kids do enough around the home – to name but two) but, regardless, I thought both programmes were presented in an intelligent and thoughtful way. And that’s not what you always expect from talk radio. I read earlier in the week that David Prever had left LBC to be the new breakfast host on Smooth FM. That might make the London breakfast market interesting.