Digital TV broadcaster Sky has ten million customers following a "strong" first half of its 2010-11 financial year, with high-definition (HD) TV one of the areas to experience growth.
Nielsen reported increases in general ad recall, brand recall, message recall, and ad likability for TV plus premium online video versus TV alone. In other words, those consumers who saw a commercial spot embedded in a TV program online demonstrated a more favorable response to that ad than those who saw the same ad on TV alone.
Thinkbox predicts that the four-hour-a-day mark "might be the peak" amount of live TV people will watch, although the statistics do not take into account programming viewed on devices other than traditional TV sets.
Far from making the world go blind, this opt-out flag will allow publishers to see who their users are and potentially change their sites to deliver a different web experience for certain users
Online ad self-regulation is spurring new services – and incremental revenue for the firms that offer them. TRUSTe is the latest to receive certification by the Digital Advertising Alliance – the body overseeing the behavioral advertising self-regulatory program – to enable an icon users can expect to see more of in display ads in the coming months.
Facebook has acquired Rel8tion and the employees of the nine-month-old Seattle-based start-up, which has been working under the radar to develop a hyper-local mobile advertising service.
To enable closed loop feedback for audience segmentation, BlueKai recently acquired TrackSimple, a Seattle-based data analytics company that provides reporting, analysis and prediction services to media companies
The Real-Time Bidding (RTB) Ecosystem map identifying the main players/platforms and their role in facilitating RTB transactions is included in the report and is also available for download separately.
Data Privacy Day is an international celebration of the dignity of the individual expressed through personal information.