Curns’ Ad Links for 3 September 2010

Curns’ ad links is a collection of links about the digital advertising industry; generally focussed on the display advertising market with an emphasis on the technology to deliver great advertising experiences.

  • Moving Beyond Behavioural Ads
    Good post from ClickZ on the positive effects behavioural targeting can have on understanding audiences & qualified customers.
  • Transparency is key driver of mobile ad spend
    Adfonic have an interesting take on the mobile advertising business with a blog post about data transparency in the mobile advertising sector. Can anybody validate the argument that mobile advertising has less detailed reporting than the online display business?
  • Google rallies publishers with display ad strategy
    StrategyEye is reviewing the recent Google Blog post on the publisher display advertising business. To be honest, I am not sure what the line ‘as it tries to challenge Yahoo!’s dominant position in the market’ refers to in the context of this post. Yes, Yahoo!’s display business may be bigger than Google’s, but the blog post is about the publisher business, and Google’s DoubleClick has an enormous market share.