Digital Advertising

Moscow: War & Advertising In A Week

August 16, 2008

I went to Moscow to plan an ad-serving implementation but they went to war as I arrived. I missed the war but met smart, interesting people.

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Hey Product Manager, Thought About The Ads?

July 27, 2008

Wherever you sit in product or service development, on or off-line, think about how advertising will be integrated and put it at the heart of your development plans. It’ll pay, in more ways than just with revenue, in the long run.

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Nice, Mobiles and TeleMedia

May 22, 2008

The session I was speaking at, ‘The New Monetisation Paradigm: Content, Advertising, and Markets of One’, was surprisingly well attended given the 4pm start time: conferences can be long hard days and 4 o’clock is certainly more ‘retire to the bar’ time than ‘explore new business model opportunities that can generate revenue through advertising’ time.

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End Of Term Party

December 7, 2006

Thanks to all of our customers for making 2006 a great year. To celebrate we threw a little party.

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What Is An Ad Impression?

June 29, 2006

Lots of publishers I have spoken to get a little confused when their ad impressions counts are different to their page impressions. So my goal here is to try and identify the common reasons for the differences. The fact that advertising systems counts ads not pages is the first key difference.

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What Are Page Impressions?

June 15, 2006

For anybody who works with web-based content then the ‘impression’ is a very important metric. It used to be the world talked about ‘hits’ but I think we’ve moved on from that: it being the least descriptive and most open to abuse metric upon which we measure successful web content.

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The Largest City On The Mediterranean Coast

May 24, 2006

I’ve been running a training course for a customer in Barcelona. Sometimes, despite the early starts and late night returns that play havoc with my social life, there are rewards.

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Behavioural Targeting

April 17, 2006

I believe we have a lot of research to do to find the true value of inferring things from on-line behaviours. Inferences are either too simple or require a vast amount of data and analysis (which is expensive).

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Banners & Bazaars

December 20, 2005

Since the bubble burst in 2002 we’ve seen a move to outsourcing as more and more customers (and potential customers) want us to host the ad-serving infrastructure and they simply operate the system

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My Digital Advertising Orchestra

June 3, 2005

We gathered customers in a room and asked them what they wanted from our products in the future. Strategy was discussed but not revealed here. Sorry. It was, however, an interesting insight into the dynamics of a group of industry competitors who really shared a common view on the way forward.

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Google Mail Controversy

April 13, 2004

According to BBC News, Gmail, the planned free e-mail service from Google, could be facing strong legal opposition in California

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Three Hundred Million

December 19, 2003

Figures from the Interactive Advertising Bureau (IAB) and pricewaterhouseCoopers, regarded as the industry’s official count, show that advertisers spent £151.6m on Internet advertising in the first half of this year.

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What We Shouldn’t Be Talking About

April 15, 2003

Why we shouldn’t talk about click through rates. Really, is that the only value your expensive advertising has. Think about your brand.

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Has the tide turned for free online content?

March 28, 2003

I don’t think we’re about to see the death of free. Once you don’t charge it’s going to be hard to charge because there’ll be somebody else with a free carrot.

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Online Advertising is a Nuisance

March 20, 2003

43% of users think that online advertising is a nuisance. But will they pay for content. Isn’t that the question?

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