Digital Advertising

Pay Walls Will Save Newspapers

March 5, 2010

Every man and his dog, if he works in digital media, has an opinion on this one. Pay walls will, or will not, save newspapers, magazines, books and any other form of printed word. E-readers, iPads and digital paper is, or is not, the saviour of the free press. So, why shouldn’t I wade in here? I may as well be shouted down by those who think that paper has, or hasn’t, got a future.

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Crystal Ball Or Tea Leaves?

January 1, 2010

I do think one key element ties location-based, real-time and social media advertising together and that is data. Advertising, especially digital advertising, has always had a great deal of data with which to work.

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It’s Time To Gaze Into The Future

December 31, 2009

Money will start to come back into advertising and that’ll make a lot of people feel better. However, the switch to digital advertising will continue, traditional media will remain at sea wondering what to do and how it’s all going to be paid for.

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Looking For Innovation

December 25, 2009

The iPlayer was really the platform that pushed on-demand viewing across the internet in the UK. You wouldn’t expect anything less from an organisation with the resources (in monetary terms, in talent and engineering terms and in marketing and reach terms) that the BBC can bring.

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When Will The Water Run Out?

May 1, 2009

We’re are moving into a world where there is a proliferation of ‘stuff’ that we all enjoy that we don’t dierctly, pay for. We pay by allowing the product/service to take a fraction of our time in viewing the ad. This proliferation of ‘stuff’ however, means the marketers/advertisers have to spread their limied budgets in an ever-growing number of places.

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Welcome To Your Digital Ad Dashboard

March 3, 2009

Your ad-server makes the decision if it should serve an ad or not. Why then is a spreadsheet handling the prediction. Your ad-server knows how many ads it displayed. Why is that information being re-keyed into a billing system? These are blockers to efficiency and suceess. They are not insurmountable. The industry will move in that direction.

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ce n’est pas un ‘ad-server’

November 21, 2008

When we take publisher tools into a multi-platform world we’re taking them further and further away from having responsibly for ‘serving’. In the IPTV world, in the online video world and, to a large extent, in the mobile world publisher tools are making a decision and letting something else do the technical side of the delivery. This is not to play down the important of solid, reliable and timely delivery but it’s just not how publisher ‘ad-servers’ have evolved. In the cable television space we’re already talking about a legacy web ‘ad-server’ as being a ad-decision service and that, more accurately, reflects what we’re doing.

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That’s Not An Ad-Server

November 18, 2008

How does your system handle basic sales order workflow, yield management and business intelligence? These days, a publisher ad-server needs to be great at decision making, great at making those decisions for multiple platforms – preferably while understanding the audience across those platforms – great at forecasting and a great optimiser. Serving the ad? That comes next.

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In Recovery Mode

September 22, 2008

For most of the weekend before last (and parts of the week either side) I was in Amsterdam at IBC. IBC is essential an enourmous broadcasting technology conference & exhibition; although its styling itself for the electronic media industry.

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Get Your Product Right Or Get In The Liferaft

September 5, 2008

If your product will rely on advertsing in whole or in part to fund your business model build in advertising hooks and concepts from day one or else you may as well hand that VC money back.

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Moscow: War & Advertising In A Week

August 16, 2008

I went to Moscow to plan an ad-serving implementation but they went to war as I arrived. I missed the war but met smart, interesting people.

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Hey Product Manager, Thought About The Ads?

July 27, 2008

Wherever you sit in product or service development, on or off-line, think about how advertising will be integrated and put it at the heart of your development plans. It’ll pay, in more ways than just with revenue, in the long run.

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Nice, Mobiles and TeleMedia

May 22, 2008

The session I was speaking at, ‘The New Monetisation Paradigm: Content, Advertising, and Markets of One’, was surprisingly well attended given the 4pm start time: conferences can be long hard days and 4 o’clock is certainly more ‘retire to the bar’ time than ‘explore new business model opportunities that can generate revenue through advertising’ time.

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End Of Term Party

December 7, 2006

Thanks to all of our customers for making 2006 a great year. To celebrate we threw a little party.

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What Is An Ad Impression?

June 29, 2006

Lots of publishers I have spoken to get a little confused when their ad impressions counts are different to their page impressions. So my goal here is to try and identify the common reasons for the differences. The fact that advertising systems counts ads not pages is the first key difference.

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