From the category archives:

Digital Advertising

Pay Walls Will Save Newspapers

March 5, 2010

Every man and his dog, if he works in digital media, has an opinion on this one. Pay walls will, or will not, save newspapers, magazines, books and any other form of printed word. E-readers, iPads and digital paper is, or is not, the saviour of the free press. So, why shouldn’t I wade in here? I may as well be shouted down by those who think that paper has, or hasn’t, got a future.

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Crystal Ball Or Tea Leaves?

January 1, 2010

I do think one key element ties location-based, real-time and social media advertising together and that is data. Advertising, especially digital advertising, has always had a great deal of data with which to work.

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It’s Time To Gaze Into The Future

December 31, 2009

Money will start to come back into advertising and that’ll make a lot of people feel better. However, the switch to digital advertising will continue, traditional media will remain at sea wondering what to do and how it’s all going to be paid for.

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Looking For Innovation

December 25, 2009

The iPlayer was really the platform that pushed on-demand viewing across the internet in the UK. You wouldn’t expect anything less from an organisation with the resources (in monetary terms, in talent and engineering terms and in marketing and reach terms) that the BBC can bring.

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In Recovery Mode

September 22, 2008

For most of the weekend before last (and parts of the week either side) I was in Amsterdam at IBC. IBC is essential an enourmous broadcasting technology conference & exhibition; although its styling itself for the electronic media industry.

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Get Your Product Right Or Get In The Liferaft

September 5, 2008

If your product will rely on advertsing in whole or in part to fund your business model build in advertising hooks and concepts from day one or else you may as well hand that VC money back.

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Moscow: War & Advertising In A Week

August 16, 2008

I went to Moscow to plan an ad-serving implementation but they went to war as I arrived. I missed the war but met smart, interesting people.

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Hey Product Manager, Thought About The Ads?

July 27, 2008

Wherever you sit in product or service development, on or off-line, think about how advertising will be integrated and put it at the heart of your development plans. It’ll pay, in more ways than just with revenue, in the long run.

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Nice, Mobiles and TeleMedia

May 22, 2008

The session I was speaking at, ‘The New Monetisation Paradigm: Content, Advertising, and Markets of One’, was surprisingly well attended given the 4pm start time: conferences can be long hard days and 4 o’clock is certainly more ‘retire to the bar’ time than ‘explore new business model opportunities that can generate revenue through advertising’ time.

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The Largest City On The Mediterranean Coast

May 24, 2006

I’ve been running a training course for a customer in Barcelona. Sometimes, despite the early starts and late night returns that play havoc with my social life, there are rewards.

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Behavioural Targeting

April 17, 2006

I believe we have a lot of research to do to find the true value of inferring things from on-line behaviours. Inferences are either too simple or require a vast amount of data and analysis (which is expensive).

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Banners & Bazaars

December 20, 2005

Since the bubble burst in 2002 we’ve seen a move to outsourcing as more and more customers (and potential customers) want us to host the ad-serving infrastructure and they simply operate the system

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My Digital Advertising Orchestra

June 3, 2005

We gathered customers in a room and asked them what they wanted from our products in the future. Strategy was discussed but not revealed here. Sorry. It was, however, an interesting insight into the dynamics of a group of industry competitors who really shared a common view on the way forward.

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Google Mail Controversy

April 13, 2004

According to BBC News, Gmail, the planned free e-mail service from Google, could be facing strong legal opposition in California

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Three Hundred Million

December 19, 2003

Figures from the Interactive Advertising Bureau (IAB) and pricewaterhouseCoopers, regarded as the industry’s official count, show that advertisers spent £151.6m on Internet advertising in the first half of this year.

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