links for 2010-09-02

by del on September 2, 2010

in About Advertising

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links for 2010-09-01

by del on September 1, 2010

in About Advertising

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Curns’ Ad Links for 27 August 2010

August 27, 2010

Less than a fifth of internet users welcome ads – Brand Republic News Brand Republic's piece on a survey that says users think online advertising is intrusive, repetitive, unappealing & cheap. I'm not sure any surveys will ever get people to say that advertising is a good and positive thing but, on up side, it [...]

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Curns’ Ad Links for 26 August 2010

August 26, 2010

Counting Discrepancies, A Cancer for Online Business @ AdMonsters Catchpoint Systems, writing for AdMonsters say they observed on several webpages that the requests to the tracking pixels are aborted or canceled by Internet Explorer 7, which has roughly 10-30% of browser market share depending on the website. A major impact for online marketing? (tags: onlineadvertising [...]

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Curns’ Ad Links for 24 August 2010

August 24, 2010

In A ‘Luvvy’ Recovery, Digital Hits 28 Percent Of WPP Sales We’re seeing more and more reports of an uplift in the advertising business. When WPP suggest the the signs are good, perhaps the signs are – well, good. (tags: onlineadvertising advertising economy WPP) Bizo Launches Its Powerful B2B Audience Targeting in the UK Another [...]

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Last Week In Digital Advertising #3

August 23, 2010

Increasingly people are watching time-shifted television and this was highlighted this week as ComScore reported 84.9% of the U.S. Internet audience viewed online video, and the notable shift was away from video clips to full length programming. For the advertising business, CommScore reported “Americans viewed nearly 3.6 billion video ads in July, with Hulu generating the highest number of video ad impressions at 783 million”. Yes, Hulu is showing more than 3 times as many video ads than YouTube. And in the UK where’s our equivalent? I think we killed the Kangaroo, don’t you?

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Curns’ Ad Links for 19 August 2010

August 19, 2010

Today: more numbers that mobile is growing; Facebook places launch and more on digital privacy – collected for your ease and enjoyment.

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Curns’ Ad Links For 18 August 2010

August 18, 2010

Today’s collection of a few links to news stories about the digital advertising business. Updated occasionally, these are generally the stories I didn’t tweet about during the day.

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Last Week In Digital Advertising #2

August 16, 2010

So, where did we leave off? Well, it really does seem like a the conversation was broken mid-stream as we find ourselves more-or-less at the same point we finished on. There remains considerable discussion around the Wall Street Journal’s ‘investigations’ into advertising tracking. ClickZ asked, perhaps a little hysterically, if this was the end of behavioural targeting and challenged everybody – including consumers – to be aware and modify behaviours where necessary. Sage advice.

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Last Week In Digital Advertising

August 9, 2010

The Wall Street Journal’s piece entitled “The Web’s New Gold Mine: Your Secrets” influenced much comment around the web throughout the week. There’s a great deal of validity to the piece but, as with many articles about digital privacy, I think, by grouping many of the different tracking stories together without the space for full explanation simply serves to scare more than inform.

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Who Might Market Digital Radio?

July 16, 2010

Where is the business with the marketing savvy, financial muscle and experience in creating compelling, must-see programming (or content)? Well, News International was one such business and it appears to be saying it’s not interested any more.

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Does The Pay Wall Emphasize The Role Advertising Plays In Supporting Content?

April 8, 2010

Does the rise of the pay wall re-emphasize the role advertising plays in supporting content? In turn, will that make us more likely to share data with publishers in a more explicit deal: data supported advertising for free access to content. And not just unobtrusive advertising but premium, targeted advertising that’s sold at a value publisher’s can use to invest in content.

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Specials On The Streets Of San Francisco

March 17, 2010

It may be jetlag or hallucinations brought on by an overdose of blue cheese dressing but my visit to San Francisco during the last week has convinced me of two things: there are some very smart people in the online ad business and they’d better have a location-aware ad play by the time you’ve finished reading this. If they haven’t got one soon then my first point was wrong.

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Pay Walls Will Save Newspapers

March 5, 2010

Every man and his dog, if he works in digital media, has an opinion on this one. Pay walls will, or will not, save newspapers, magazines, books and any other form of printed word. E-readers, iPads and digital paper is, or is not, the saviour of the free press. So, why shouldn’t I wade in here? I may as well be shouted down by those who think that paper has, or hasn’t, got a future.

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Crystal Ball Or Tea Leaves?

January 1, 2010

I do think one key element ties location-based, real-time and social media advertising together and that is data. Advertising, especially digital advertising, has always had a great deal of data with which to work.

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