musings with no witty tag line

For aiMatch, I am organising an advertising technology demo day in London. Here’s what I said on the aiMatch blog:

We speak with Ad Operations professionals around the world on a regular basis.  In many organizations, the same person makes advertising technology decisions, while also managing the day-to-day business of ensuring that advertising campaigns are delivered correctly.  In today’s market, the number of technology vendors is rapidly increasing, but for those working on the frontline of ad operations, time is precious.  There’s a need to understand what new technologies do but limited time to investigate them.  And often, those investigations come with a full-on sales pitch.

We believe that there’s a place for in-depth conversation, but we also understand that many publishers want to start by getting a feel for the technologies out there without the perceived pressure and time commitment that can come with sitting through a formal pitch and PowerPoint presentaion.
This is why we have decided to host a “demo day”.

Join us for this FREE event, and dive into hands-on product demonstrations personalized for you. Not only do you get to see the applications in action, but you also get one-on-one time with a product specialist who can answer questions and help you determine the right fit.
The first demo days will take place next Wednesday in London. We’re joining two other exciting technology suppliers in the digital advertising space – Improve Digital and Grapeshot – to showcase our products without any sales presentations or any pressure.  You can check out three products at one-time and under one roof, or come and see only one; our aim is to give you a sense of what we’re all doing and how new technologies might be useful to your business.

Come and ask us questions, see the products and – we promise – no slides!  The event is free but to make sure there’s time for everybody we’re asking you to register. You can find more details at Demo Day Invite.

Cheers!
Jon

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