2009

It’s Time To Gaze Into The Future

December 31, 2009

Money will start to come back into advertising and that’ll make a lot of people feel better. However, the switch to digital advertising will continue, traditional media will remain at sea wondering what to do and how it’s all going to be paid for.

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Looking For Innovation

December 25, 2009

The iPlayer was really the platform that pushed on-demand viewing across the internet in the UK. You wouldn’t expect anything less from an organisation with the resources (in monetary terms, in talent and engineering terms and in marketing and reach terms) that the BBC can bring.

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Looking Back 10 Years

December 24, 2009

It’s not unknown for me to state the obvious, so here goes. This was/is that last working day before Christmas. And for many, including me, it was the last working day of the year. It has also dawned on me that it’s the last working day of the decade. I guess, therefore, that I’ll play the looking backwards game. You know, the one where we all try to find something interesting to say about the last year, or in the case, decade

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Another Radio Era Ends

December 18, 2009

Perhaps it was something about Radio 2 in the 1970s that remains underappreciated because the flares distracted us. A generation of broadcasters deeply integrated audience participation into their shows long before anybody knew what they were doing.

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Commercial Radio Should Shut Up

September 8, 2009

By its very nature Commercial Radio is a business and no business has a right to exist. It has to prove itself worthy of its customers. It has to show it provides something somebody wants.

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When Will The Water Run Out?

May 1, 2009

We’re are moving into a world where there is a proliferation of ‘stuff’ that we all enjoy that we don’t dierctly, pay for. We pay by allowing the product/service to take a fraction of our time in viewing the ad. This proliferation of ‘stuff’ however, means the marketers/advertisers have to spread their limied budgets in an ever-growing number of places.

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Welcome To Your Digital Ad Dashboard

March 3, 2009

Your ad-server makes the decision if it should serve an ad or not. Why then is a spreadsheet handling the prediction. Your ad-server knows how many ads it displayed. Why is that information being re-keyed into a billing system? These are blockers to efficiency and suceess. They are not insurmountable. The industry will move in that direction.

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