Category: About Advertising

Time to reject “audiences vs. content” as a false choice? Start a three-part quality movement in the exchange space?

Juniper Research forecasts that by 2015, adspend on this platform will reach $894 million, up from $87 million in 2010, fuelled by increasing brand interest in mobile as an advertising channel, and apps – of which games are the dominant sector.

The key market driver for PVR products is likely to be digital terrestrial television set top boxes that integrate PVR capabilities. However, PVR products will be overtaken by internet-enabled television sets. Around 350 million connected TVs are expected to be sold worldwide by 2015, according to Parks Associates.

Consumer behavior has shifted, and it’s becoming increasingly clear that online video advertising is an effective channel for reaching consumers. Yet, online video represents only 7 percent of the entire ad market, according to eMarketer, which suggests that advertisers are still trying to figure out how to access online viewers successfully with the media buying dollars traditionally used for broadcast.

Consumer behavior has shifted, and it’s becoming increasingly clear that online video advertising is an effective channel for reaching consumers. Yet, online video represents only 7 percent of the entire ad market, according to eMarketer, which suggests that advertisers are still trying to figure out how to access online viewers successfully with the media buying dollars traditionally used for broadcast.

Who just happens to be sitting on the best data? Publishers!

In 2010, 65% of people younger than 30 cited the Internet as their go-to source for news, nearly doubling from 34% in 2007

Chris Maples with some interesting predictions for 2011. I agree with many of them.

Display advertising will lead the digital industry’s recovery from recession in 2011, with confidence in brand advertising online seeing display’s ad spend growth rate overtaking search’s.

One future for publisher's to better manage customer & advertising relationships is for them to buy up – or a least invest – in better technology. This might be the first signal that more publishers will be doing it.

The alpha release of Privacy Icons aims to usher in a new era of understanding of how users' personally identifiable data – including name, IP address or email – is being used, and often exploited, by publishers and third-party companies.

A new content distribution network built by BT will ensure greater bandwidth for users wanting to watch online video without disruption, even during peak online usage times. BT Retail is currently using the wholesale service called Content Connect to supply the company's television customers with the BBC iPlayer.

Ultimately, publishers are the ones that'll be the most advantaged in a move towards transparency. They have a first party relationship with the end user and a history of doing user data relationships.

Last year was a transitional year for most of the industry and now the traction of these changes are likely to take hold on the cold hard surface of consumer engagement.

Smaller advertisers are finally joining the ad recovery, which was originally dominated by the biggest players in automobiles and packaged goods, suggesting more robust and reliable growth ahead.

Advertising will more closely integrate with social outlets. As opposed to the world broadcast, which means to reach a wide audience, which is far more costly, it will transition to narrow-castin

After three years of intense R&D — and even more intense M&A — the company now owns large swaths of display media's plumbing. It's on pace to capture $2.5 billion in display ad revenue in 2010, making short work of CEO Eric Schmidt's 2009 pledge to turn display into Google's "next billion-dollar business." But that's just the tip of the iceberg.

A poster advertising the PlayStation Move has been banned in the U.K. after the Advertising Standards Authority received complaints that it was too violent.

Develop your ad server to meet the needs of your application. Don’t develop your application to meet the needs of your ad server.

“You can’t tell me the delivery of a piece of content is going to be that much better if you know everything about my life; it’s all about moderation.”

Starcom MediaVest Group (SMG) and DIRECTV, the world’s most popular video service, have an agreement in principle for SMG to assist DIRECTV in delivering scaled, household-addressable advertising to customer households with DVRs.

The FTC proposal would stop all that. Trouble is, while the commission may have consumers’ best interests at heart (or be motivated by desire to toss a feel-good political football in a transition election year), the idea has two huge problems:
1. It won’t stop online ads. While Do Not Call lists kept telemarketers at bay, you’ll still see tons of banners and videos everywhere online. They’ll simply be less relevant.
2. Do Not Track will send billions of dollars to the big online publishers, hurting the little sites you might find most interesting.

Forrester takes pains to note it’s not predicting the demise of TV. In fact, the amount of time spent watching TV has remained stable over the past five years. During that same time, however, time spent on the Web has risen 121 percent. The biggest losers in comparison to the Web are: radio (down 15 percent), newspapers (down 26 percent) and magazines (down 18 percent).

Although privacy advocates may welcome the report as a gift, many portions, if adopted by policymakers, will prove to be a lump of coal to the advertising industry, website owners, and ultimately, to consumers who benefit from the free content, personalized services, and useful ads made possible by targeted advertising technologies.

EA’s general manager of free-to-play gaming has said that in-game advertising is in decline and microtransactions are proving to be much more lucrative

This decision by GroupM and its agencies shows just how powerful the idea of transparency is becoming online

Mobile advertising expenditure will correspond to 15.7% of the total digital advertising market or 3.4% of the total global ad spend for all media.

The most important thing a user can do is pay attention to the information each app is requesting.

Zenith OptiMedia expects online ads and newspaper ads globally to attract almost equal amounts of ad spending in 2013.

eMarketer has upgraded its online ad forecast for 2010, estimating that US online ad spend will now increase 13.9% to $25.8 billion for the full year.

Ignore rates for online [advertising] display peaked at 47% among 18-34 year olds, and hit 46% where participants had graduated from college.

MediaTel tells us that forecasts suggest that total duration levels of traditional TV advertising will be transferred to digital TV viewing at some point. The 'at some point' is the cruical bit: when!

The online ad market is poised to grow by $50 billion as advertisers shift their money from offline to online, argues Morgan Stanley analyst Mary Meeker

The proposed EU rules suggest the creation of an online "right to be forgotten." That would impart to users the power to tell websites to permanently delete personal data. The rules also mandate that users give explicit consent before companies can use or process their personal data in any way. The 20-page document also criticizes the companies' current privacy policies as opaque.

News Corp. has obtained a minority stake in Rubicon Project, a Web advertising firm, in exchange for its online ad group Fox Audience Network.

It shouldn't matter what you call it, social-media or not, surely companies should know what's being said about them?

Mobile data revenues in the U.S. approached $25 billion during the first half of 2010, up 27 percent in contrast with the first six months of 2009, according to new data issued by CTIA-The Wireless Association.

As budgets are being scrutinized more closely than ever, the beauty of video is its measurability. It’s hard to quantify how many people actually saw your 30 second spot and didn’t use the time to grab a snack or take a potty break. In stark contrast, the insights marketers can glean from this new breed of video-based advertising are stretching the boundaries of what is technologically possible

Sky and IAB prove branding effectiveness of online video in UK’s most in-depth ‘live’ video industry study to date. New research shows that consumers want to investigate brands in their own time, and are more open to receiving ads around quality video content.