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Curns’ Ad Links for 9 December 2010

  • Global online ad spend to overtake newspapers by 2013
    Zenith OptiMedia expects online ads and newspaper ads globally to attract almost equal amounts of ad spending in 2013.
    (tags: onlineadvertising advertising predictions newspaper revenue spend)
  • MediaTel: Newsline: eMarketer raises 2010 online ad forecast
    eMarketer has upgraded its online ad forecast for 2010, estimating that US online ad spend will now increase 13.9% to $25.8 billion for the full year.
    (tags: onlineadvertising advertising revenue forecast market predictions)
  • Internet ads fail to engage US consumers
    Ignore rates for online [advertising] display peaked at 47% among 18-34 year olds, and hit 46% where participants had graduated from college.
    (tags: onlineadvertising advertising ads display opinion research)

Related

Author jonPosted on December 9, 2010Categories About Advertising

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