- ClickZ asks the question, but does anybody know the answer? Does Facebook even know the answer right now? I wonder if it does. It would be an interesting play, but I wonder how many publishers will want to show Facebook all the extra data that advertising brings?
- DoubleClick discuss the future of ad-serving as they see it. Notably, the discussion focuses on efficiency, a key issue for the world’s biggest online publishers. It’s clear that the future of advertising is multi-media & multi-platform.
- The Advertising Standards Authority remit has been extended to cover advertisers’ own websites and social media. This is probably a good extension for the UK consumer, but I get the feeling that some media reports think this is the first extension to the digital space, which it isn’t. The IAB, as always, has a good summary of the new regulations.
- A great deal of the current privacy discussions centres on the use of tracking technologies and, in particular, the use of cookies. Of the two cookie types, Flash cookies are under the most scrutiny because you can’t clear them with your regular browser cookie settings. Rapleaf have a handy summary guide to their capabilities.
- I’m often writing about digital advertising where we’re stuck in a visual world: banners are what I discuss most, with video and mobile advertising – both visual forms – up and coming. Of course, audio advertising shouldn’t be forgotten, and in the latest edition of the Earshot Creative Review, David Couch discusses audio advertising on Spotify. Postcode targeting? It’s been around a while, you know …
Curns’ Ad Links for 1 September 2010
Curns’ ad links is a collection of links about the digital advertising industry, generally focused on the display advertising market and emphasising the technology that delivers great advertising experiences.