Facebook/Meta has always had a high bar for product success: when your potential audience is everybody in the world, products that seem successful to others are tiny to them. They’re not alone in that view; we used to joke that the Microsoft ad technology, shuttered while I worked on it, was a rounding error on a big Excel sheet somewhere, even though, by many standards, it made nice money. Big companies need a specific scale for their products to make working on them worthwhile. And, if the product is something you work on or value as a user, it’s always disappointing when you know it’s becoming obsolete and heading for the big technology graveyard.
And so, here’s a picture of a Meta (née Facebook) Portal, IMO the best thing Facebook produced. It’s a device from which you can make Messenger/WhatsApp video calls. Three sizes were produced: this is the smallest. At the start of the pandemic, I bought the larger one for my parents and this model for my brother and myself. In 2020, we sat and ate Christmas dinner with my Mum and Dad using the device, as rules prevented us from partying in person. When you activate it, it makes calling somebody simple: just press their social media avatar. At some point, support was added for Zoom and other video calling services.
I don’t know what they did, but the speaker’s also superb. There’s a portal app for Spotify, and it’s also a Bluetooth speaker. There are still times when one of us inadvertently connects to the Portal speaker instead of the Sonos devices in our living room, and I think the Portal fills the space with sound much better.
It’s also a fantastic digital picture frame. As it’s from Meta, it has access to my Facebook and Instagram photos. A mobile app allowed device-only albums to be created. It offered fine-grained controls for which pictures should be displayed. While my use of Facebook and Instagram might have waned, the photos they hold are still memories, and this device convinced me that a digital photo frame is the best way to surface memories. I hope the product team behind Apple’s – rumoured – home device understands that. The Portal made my photo memories accessible, and lots of friends who visited often commented on the pictures shown.
Now, a device with a microphone and a camera from Facebook, launched in 2018, sometime around the Cambridge Analytica scandal, had its work cut out to convince people it’s not illicitly listening or recording. The pandemic may or may not have given it a chance. I thought it was an excellent device for relatives who found video calling on phones or computers too complex. ‘Just press my face’ was a line I used on more than one occasion.
Sadly, although perhaps not unsurprisingly, its days were numbered. In 2022, The Verge reported that Meta would stop making Portal for consumers, and more recently, it appears to have been phased out altogether.
This morning, I went to my Portal app to add photos from last weekend’s trip to Paris. The app told me it had been discontinued since January. While I love my Portal, it is telling that it’s more than three months since I last used the mobile app to manage the device (although I should say, it’s one of the most stable pieces of technology in my house; I am not sure I’ve ever seen it crash or need an unexpected reboot).
So, the device’s days are numbered. Many companies would have just shut down the service altogether. Kudos to Meta for not doing that. The support page says,
We’ll continue to provide customer support for Meta Portal owners as usual until February 2032 … You can still use your Meta Portal to call family and friends until late 2031.
While that is disappointing, it does mean I could get ten years of use from it. And that’s more than a lot of technology.
(I’m amused that I managed to snap the picture just as the screen showed an image of another piece of long-gone dead technology: Microsoft’s Zune music player. I never had one, but I once posted a picture to Facebook, which is why it appears on the device).