Last Week In Digital Advertising #4

September 6, 2010

As somebody who works with the technology of digital advertising, it never ceases to amaze me when I see comments that suggest targeting is the next big thing online. Targeting – of all sorts and in many guises – has been possible for years (although clearly very disguised, as nobody seemed to know it was there)

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Last Week In Digital Advertising #3

August 23, 2010

Increasingly people are watching time-shifted television and this was highlighted this week as ComScore reported 84.9% of the U.S. Internet audience viewed online video, and the notable shift was away from video clips to full length programming. For the advertising business, CommScore reported “Americans viewed nearly 3.6 billion video ads in July, with Hulu generating the highest number of video ad impressions at 783 million”. Yes, Hulu is showing more than 3 times as many video ads than YouTube. And in the UK where’s our equivalent? I think we killed the Kangaroo, don’t you?

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Last Week In Digital Advertising #2

August 16, 2010

So, where did we leave off? Well, it really does seem like a the conversation was broken mid-stream as we find ourselves more-or-less at the same point we finished on. There remains considerable discussion around the Wall Street Journal’s ‘investigations’ into advertising tracking. ClickZ asked, perhaps a little hysterically, if this was the end of behavioural targeting and challenged everybody – including consumers – to be aware and modify behaviours where necessary. Sage advice.

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Last Week In Digital Advertising

August 9, 2010

The Wall Street Journal’s piece entitled “The Web’s New Gold Mine: Your Secrets” influenced much comment around the web throughout the week. There’s a great deal of validity to the piece but, as with many articles about digital privacy, I think, by grouping many of the different tracking stories together without the space for full explanation simply serves to scare more than inform.

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Elsewhere: Jon Curnow Joins aiMatch as Director of Product

July 29, 2010

aiMatch announced today that Jon Curnow has joined the team as director of product. Jon will spearhead the company’s product development efforts to ensure its advertising intelligence solutions continue to meet the needs of publishers around the globe.

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Who Might Market Digital Radio?

July 16, 2010

Where is the business with the marketing savvy, financial muscle and experience in creating compelling, must-see programming (or content)? Well, News International was one such business and it appears to be saying it’s not interested any more.

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Does The Pay Wall Emphasize The Role Advertising Plays In Supporting Content?

April 8, 2010

Does the rise of the pay wall re-emphasize the role advertising plays in supporting content? In turn, will that make us more likely to share data with publishers in a more explicit deal: data supported advertising for free access to content. And not just unobtrusive advertising but premium, targeted advertising that’s sold at a value publisher’s can use to invest in content.

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Specials On The Streets Of San Francisco

March 17, 2010

It may be jetlag or hallucinations brought on by an overdose of blue cheese dressing but my visit to San Francisco during the last week has convinced me of two things: there are some very smart people in the online ad business and they’d better have a location-aware ad play by the time you’ve finished reading this. If they haven’t got one soon then my first point was wrong.

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Pay Walls Will Save Newspapers

March 5, 2010

Every man and his dog, if he works in digital media, has an opinion on this one. Pay walls will, or will not, save newspapers, magazines, books and any other form of printed word. E-readers, iPads and digital paper is, or is not, the saviour of the free press. So, why shouldn’t I wade in here? I may as well be shouted down by those who think that paper has, or hasn’t, got a future.

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Crystal Ball Or Tea Leaves?

January 1, 2010

I do think one key element ties location-based, real-time and social media advertising together and that is data. Advertising, especially digital advertising, has always had a great deal of data with which to work.

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It’s Time To Gaze Into The Future

December 31, 2009

Money will start to come back into advertising and that’ll make a lot of people feel better. However, the switch to digital advertising will continue, traditional media will remain at sea wondering what to do and how it’s all going to be paid for.

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Looking For Innovation

December 25, 2009

The iPlayer was really the platform that pushed on-demand viewing across the internet in the UK. You wouldn’t expect anything less from an organisation with the resources (in monetary terms, in talent and engineering terms and in marketing and reach terms) that the BBC can bring.

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Looking Back 10 Years

December 24, 2009

It’s not unknown for me to state the obvious, so here goes. This was/is that last working day before Christmas. And for many, including me, it was the last working day of the year. It has also dawned on me that it’s the last working day of the decade. I guess, therefore, that I’ll play the looking backwards game. You know, the one where we all try to find something interesting to say about the last year, or in the case, decade

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Another Radio Era Ends

December 18, 2009

Perhaps it was something about Radio 2 in the 1970s that remains underappreciated because the flares distracted us. A generation of broadcasters deeply integrated audience participation into their shows long before anybody knew what they were doing.

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Commercial Radio Should Shut Up

September 8, 2009

By its very nature Commercial Radio is a business and no business has a right to exist. It has to prove itself worthy of its customers. It has to show it provides something somebody wants.

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