Product Management

Get Your Product Right Or Get In The Liferaft

September 5, 2008

If your product will rely on advertsing in whole or in part to fund your business model build in advertising hooks and concepts from day one or else you may as well hand that VC money back.

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Hey Product Manager, Thought About The Ads?

July 27, 2008

Wherever you sit in product or service development, on or off-line, think about how advertising will be integrated and put it at the heart of your development plans. It’ll pay, in more ways than just with revenue, in the long run.

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