Digital Advertising

What Are Page Impressions?

June 15, 2006

For anybody who works with web-based content then the ‘impression’ is a very important metric. It used to be the world talked about ‘hits’ but I think we’ve moved on from that: it being the least descriptive and most open to abuse metric upon which we measure successful web content.

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The Largest City On The Mediterranean Coast

May 24, 2006

I’ve been running a training course for a customer in Barcelona. Sometimes, despite the early starts and late night returns that play havoc with my social life, there are rewards.

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Behavioural Targeting

April 17, 2006

I believe we have a lot of research to do to find the true value of inferring things from on-line behaviours. Inferences are either too simple or require a vast amount of data and analysis (which is expensive).

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Banners & Bazaars

December 20, 2005

Since the bubble burst in 2002 we’ve seen a move to outsourcing as more and more customers (and potential customers) want us to host the ad-serving infrastructure and they simply operate the system

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My Digital Advertising Orchestra

June 3, 2005

We gathered customers in a room and asked them what they wanted from our products in the future. Strategy was discussed but not revealed here. Sorry. It was, however, an interesting insight into the dynamics of a group of industry competitors who really shared a common view on the way forward.

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Google Mail Controversy

April 13, 2004

According to BBC News, Gmail, the planned free e-mail service from Google, could be facing strong legal opposition in California

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Three Hundred Million

December 19, 2003

Figures from the Interactive Advertising Bureau (IAB) and pricewaterhouseCoopers, regarded as the industry’s official count, show that advertisers spent £151.6m on Internet advertising in the first half of this year.

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What We Shouldn’t Be Talking About

April 15, 2003

Why we shouldn’t talk about click through rates. Really, is that the only value your expensive advertising has. Think about your brand.

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Has the tide turned for free online content?

March 28, 2003

I don’t think we’re about to see the death of free. Once you don’t charge it’s going to be hard to charge because there’ll be somebody else with a free carrot.

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Online Advertising is a Nuisance

March 20, 2003

43% of users think that online advertising is a nuisance. But will they pay for content. Isn’t that the question?

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Commercial Free

March 4, 2003

Should Blogs carry advertising? When it’s not clear if an opinion blogged is really paid for commercial content being passed of as something else. It’s not a problem unique to the blogsphere but it’s something that I haven’t pondered a great deal until today. It is a problem other media have had to deal with for years – some have done it better than others

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Eggs and Spam For Breakfast (No Eggs)

March 3, 2003

The first time I have ever received all spam and nothing else to my office in-box on a Monday morning.

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Pop Up (Up and Away)

December 18, 2002

There has been great discussion recently about pop-ups. Are they doomed? Well, it’s a subject close to my heart as, being in the online advertising/research business for many years, they have become an important part of my life. I have to ask, how they can properly be controlled? They are a useful marketing tool and [...]

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Fly Accipiter, Fly

November 6, 2002

My ex-colleagues at Engage AdManager have bought the company from Engage.

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Cookie Me

August 30, 2002

So DoubleClick are going to be more open about Cookies and all that they are tracking. According to DoubleClick’s press release: “DoubleClick is to be commended for its cooperation in setting an industry standard for promoting consumer privacy in the data collection and tracking taking place across networked websites,” said New York Attorney General Eliot [...]

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