technology

Elsewhere: Tired of boring presentations & sales pitches that don’t show you how something works?

July 14, 2011

For aiMatch, I am organising an advertising technology demo day in London. Here’s what I said on the aiMatch blog: We speak with Ad Operations professionals around the world on a regular basis.  In many organizations, the same person makes advertising technology decisions, while also managing the day-to-day business of ensuring that advertising campaigns are [...]

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2011 Digital Advertising Horoscope

January 1, 2011

Transparency will be the watch word in 2011 and we’ll all be bombarded with links to opt-out screens. I trust that we’ll get better at explaining how and what, if any, data is used. I also suspect we’ll see an emergence of more data validation services.

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Report Card

December 31, 2010

At the start of the year I wrote a couple of predictions for 2010 in digital advertising (it was either that or try and pen a New Year’s hit record and my wordsmith-ing just isn’t up to that). I could, of course, forget about them, pretend I’d never dealt those cards and move on with this year’s predictions but you know I’ve never been one to resist pointing out my personal failings. So, did anything actually come true or should you be relying on fortune telling talents of somebody on the end of Blackpool pier in a wooden caravan for your 2011 bets?

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A Mastery Of Technology

September 10, 2007

Technology is good for us. But sometimes it gets the better of us. Like today when it wasn’t that helpful. My train was rebooted this morning. I was heading to the airport and sat in my train seat waiting to leave the station. I had a nice cup of morning coffee in my hands (I was still in England, it’s civilised like that).

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What Is An Ad Impression?

June 29, 2006

Lots of publishers I have spoken to get a little confused when their ad impressions counts are different to their page impressions. So my goal here is to try and identify the common reasons for the differences. The fact that advertising systems counts ads not pages is the first key difference.

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What Are Page Impressions?

June 15, 2006

For anybody who works with web-based content then the ‘impression’ is a very important metric. It used to be the world talked about ‘hits’ but I think we’ve moved on from that: it being the least descriptive and most open to abuse metric upon which we measure successful web content.

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Our Radio Rocks

January 15, 2003

The GlobalTuner InTune200 is a small portable radio that connects to a computer wirelessly, providing access to any music on the PC or to thousands of internet radio stations.

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Key

June 20, 2001

Security on the Internet is a big concern for many people. Keeping information that identifies you personally from falling into the wrong hands is important. Check for secure sites when submitting credit card information, be careful about who you give your email to and read privacy policies. This is all worthy advice. If you are [...]

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Colophon

October 8, 2000

When some of this content was in beta form Mosaic had arrived and, I guess, the graphical web browser was about to change my life. At the time I was working the night shift in a small office just off Euston Road in London and learning HTML and using the Internet seemed like a good [...]

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