September 27, 2010It’s not surprising to have heard a number of suppliers at last week’s ad:tech conference bemoan the technical confusion arising from our industry: which technologies should be adopted and what can they do for their businesses? At least one mainstream publisher suggested there were simply too many technologies around and there wasn’t enough time to evaluate them all.
Read the full article → August 16, 2010So, where did we leave off? Well, it really does seem like a the conversation was broken mid-stream as we find ourselves more-or-less at the same point we finished on. There remains considerable discussion around the Wall Street Journal’s ‘investigations’ into advertising tracking. ClickZ asked, perhaps a little hysterically, if this was the end of behavioural targeting and challenged everybody – including consumers – to be aware and modify behaviours where necessary. Sage advice.
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