predictions

Report Card

December 31, 2010

At the start of the year I wrote a couple of predictions for 2010 in digital advertising (it was either that or try and pen a New Year’s hit record and my wordsmith-ing just isn’t up to that). I could, of course, forget about them, pretend I’d never dealt those cards and move on with this year’s predictions but you know I’ve never been one to resist pointing out my personal failings. So, did anything actually come true or should you be relying on fortune telling talents of somebody on the end of Blackpool pier in a wooden caravan for your 2011 bets?

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Crystal Ball Or Tea Leaves?

January 1, 2010

I do think one key element ties location-based, real-time and social media advertising together and that is data. Advertising, especially digital advertising, has always had a great deal of data with which to work.

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It’s Time To Gaze Into The Future

December 31, 2009

Money will start to come back into advertising and that’ll make a lot of people feel better. However, the switch to digital advertising will continue, traditional media will remain at sea wondering what to do and how it’s all going to be paid for.

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