I few months ago I wrote that sometimes, “I come to visit my website just to look at the Blast From The Past section.” Admittedly, I don’t do this very often but today, on my morning commute, I did and found three entries from the first day of October in years gone by: 2002, 2004 and 2010. As a view of the past, I thought they made an interesting set of posts to study.
Eight years ago I was sharing interesting news links from the world digital advertising on an almost daily basis; something that you’d find on Twitter today and not laguishing on a blog. As I’ve said before, Twitter is probably a better place for such updates. Back then, I expressed surprise that part of the digital ad world was described by AdWeek as a ‘cesspool’: I thought it was a little extreme. Today, I’d probably not be so surprised and I might even agree with that description.
The ‘cesspool’ comment was used in a session at AdWeek 2010 where, “[T]he easy availability of low-cost online advertising space was a theme, and a problem, the panel returned to several times” [quote]. I imagine many of the people have come back to that theme a good few times since then! I wonder how many of the attendees 8 years ago are amongst the podcasters, influencers and digital prophets at AdWeek 2018. Certainly, three roles that were not in use at the turn of the millennium when the other 1st October entries were written.
In 2004 I wrote about a phone being stolen which seemed quite important at the time but, from today’s vantage point, the focus on the newspaper headline of the day is much more interesting. These days I have no idea what the headline on the evening paper is as I head home and it’s unlikely I’m using my phone camera to grab a snapshot. Somewhere along the way, at least to me, headlines became less interesting because my news sources were much more personalised and my experience of the Evening Standard today (primarily accessed via a news aggregator on my phone) will be different to yours.
But it’s the sixteen year-old entry that really caught my attention. How does the ‘Snapshot of the Blogsphere’ stand-up today? It’s rather poor: all the three links noted are no longer accessible from their original pages because none of the sites are active anymore, although Tom’s plasticbag.org is still archived even if the links are broken (a little bit of searching does come up with the original entry). There so much of the early web that’s gone. Fortunately, the Wayback Machine has some kind of copy of the material and I have been able to update the original links (see: Tom, Meg, Bart). It’s not great because I don’t imagine many people will go searching for them if they get a ‘not found’ error. I wish there was a way to prevent this but what to do when the owners don’t want to do it anymore?
I’m glad I managed to rescue the snapshot of 2002. I don’t read anywhere near as many blogs as I did back then but, just in case I want to check in with myself in another 16 years, here’s a quick look at what I read today:
- Some years getting the Gold Card discount added to my Oyster is really simple, and other years everyone shakes their head and says “no, we can’t do that here, go away”. This year’s attempt proved almost, but not quite, at the easy end of the scale. [DiamondGeezer]
- Musk doesn’t deserve to be compared to Steve Jobs, he’s a category unto himself. He has improvised on a scale we’ve never seen before and has forced the incumbents to wake up and adopt EVs as their future. [Monday Note]
- It was not hard to see why Trump hadn’t seen the point in preparing to take over the federal government: why study for a test you will never need to take? [kottke.org]
Let’s just make sure the Wayback Machine has a copy.