Can it really be almost 18 months since a discussion, on Media UK, about an Apple patent spawned a piece of writing here? Feel free to customise this post by inserting your own reference to one of TARDIS, flying time, or a reference to clocks. I did mention the Olympics – by which I meant London 2012 – which now just makes it seem old.
I genuinely believe the substance of that post & discussion: that if somebody gets the user interface right (and that will be the hardest task) then It’s My Station (that was the post) is the future of a lot of radio listening.
Radio has, of course, changed in so many ways thanks to the Internet. Just last week there was a piece by James Cridland over on Jacobs Media Blog discussing the very use of the word radio: No, Pandora Is Not ‘Radio’ (which is totally worth reading for the way James can crowbar a beer reference into a conversation). There’s a lot to be said for the idea of making the ‘radio’ brand stand for something but, I fear, much like music, the press and television, it’s too late to make broadcast radio stand for something different – or just reclaim the brand – now. Time to face what’s next.
I think when radio in the traditional, broadcast, sense has lost people like me – who were once big fans of the medium – that last statement is important. My own listening is now mainly driven from iTunes and a dip into things around the world via TuneIn: this week it was Blake Hayes’ first week on Mornings at Coast 93.1 in Portland. Sorry to the good people of Portland but I had to look it up on a map. How did I end up listening to to that? Twiter. But that’s probably another post.
Which is why I was delighted to read that the Australian radio group, Southern Cross Austereo, have invested in a service which sounds similar to that I was arguing for in It’s My Station. I’m glad somebody has done it and only a little disappointed that it’s exclusively available to Australian users right now. After all, I’ll happily listen to Hamish & Andy mixed in with my music collection – they make great radio while you can argue about my musical taste.
It’s fantastic news that a radio group is in a position to be able to invest like this. Now, if only I’d actually done something myself with that idea.