My Web Links

links for 2011-01-06

January 6, 2011

Quality Is Job One | ClickZ Time to reject "audiences vs. content" as a false choice? Start a three-part quality movement in the exchange space? (tags: onlineadvertising advertising publishers content quality) Netimperative | News | Today’s top stories Juniper Research forecasts that by 2015, adspend on this platform will reach $894 million, up from $87 [...]

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links for 2011-01-05

January 5, 2011

A Critical Turning Point for Online Video Advertising Consumer behavior has shifted, and it’s becoming increasingly clear that online video advertising is an effective channel for reaching consumers. Yet, online video represents only 7 percent of the entire ad market, according to eMarketer, which suggests that advertisers are still trying to figure out how to [...]

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links for 2011-01-04

January 4, 2011

MediaTel: Newsline: BT launches two-tier web access A new content distribution network built by BT will ensure greater bandwidth for users wanting to watch online video without disruption, even during peak online usage times. BT Retail is currently using the wholesale service called Content Connect to supply the company's television customers with the BBC iPlayer. [...]

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links for 2010-12-24

December 24, 2010

ADVERTISING in 2011: What to Expect And What To Do | Article Directory  Advertising will more closely integrate with social outlets. As opposed to the world broadcast, which means to reach a wide audience, which is far more costly, it will transition to narrow-castin (tags: onlineadvertising advertising 2011 predictions socialmedia) Display in 2011: The Future Belongs to [...]

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links for 2010-12-23

December 23, 2010

Building an Ad Server to Serve Your Application | AdMonsters Develop your ad server to meet the needs of your application. Don’t develop your application to meet the needs of your ad server. (tags: onlineadvertising advertising technology ad-servers development) Firefox backs 'Do Not Track' with online stealth – Yahoo! News "You can't tell me the [...]

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links for 2010-12-22

December 22, 2010

GroupM Selects Better Advertising as Preferred Provider of Compliance Services | EON: Enhanced Online News This decision by GroupM and its agencies shows just how powerful the idea of transparency is becoming online (tags: onlineadvertising advertising regulations privacy agencies) Berg Insight: Mobile to account for 3.4% of global ad spend in 2015 Mobile advertising expenditure [...]

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links for 2010-12-20

December 20, 2010

What Settings to Look For in Apps – Digits – WSJ The most important thing a user can do is pay attention to the information each app is requesting. (tags: onlineadvertising advertising apps mobile data privacy) Targeted TV Ads Set for Takeoff – WSJ.com (tags: onlineadvertising advertising television data privacy) Who Will Rid Us of [...]

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links for 2010-12-09

December 9, 2010

Global online ad spend to overtake newspapers by 2013 Zenith OptiMedia expects online ads and newspaper ads globally to attract almost equal amounts of ad spending in 2013. (tags: onlineadvertising advertising predictions newspaper revenue spend) MediaTel: Newsline: eMarketer raises 2010 online ad forecast eMarketer has upgraded its online ad forecast for 2010, estimating that US [...]

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Blog Posting 12/08/2010

December 8, 2010

Wikileaks and the Long Haul « Clay Shirky If it’s OK for a democracy to just decide to run someone off the internet for doing something they wouldn’t prosecute a newspaper for doing, the idea of an internet that further democratizes the public sphere will have taken a mortal blow. tags: wikileaks shirky transparency politics [...]

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links for 2010-11-30

November 30, 2010

Is online video advertising following the TV model? MediaTel tells us that forecasts suggest that total duration levels of traditional TV advertising will be transferred to digital TV viewing at some point. The 'at some point' is the cruical bit: when! (tags: onlineadvertising advertising video tv vod)

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Blog Posting 11/23/2010

November 23, 2010

a world of tweets A lovely Twitter world visualisation. tags: twitter visualization map tweets tools Posted from Diigo. The rest of my favorite links are here.

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links for 2010-11-17

November 17, 2010

CHART OF THE DAY: The $50 Billion Online Ad Opportunity The online ad market is poised to grow by $50 billion as advertisers shift their money from offline to online, argues Morgan Stanley analyst Mary Meeker (tags: onlineadvertising advertising spend revenue chart)

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links for 2010-11-16

November 16, 2010

DSPs’ Next Feat » Adotas Demand-side platforms have evolved tremendously but these are still the early days in the evolution of this space. (tags: onlineadvertising advertising dsp agencies development technology)

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links for 2010-11-08

November 8, 2010

EU proposes new plan for online privacy rights The proposed EU rules suggest the creation of an online "right to be forgotten." That would impart to users the power to tell websites to permanently delete personal data. The rules also mandate that users give explicit consent before companies can use or process their personal data [...]

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links for 2010-11-02

November 2, 2010

News Corp. Swaps Online Ad Unit for Stake in Rubicon News Corp. has obtained a minority stake in Rubicon Project, a Web advertising firm, in exchange for its online ad group Fox Audience Network. (tags: onlineadvertising advertising rubicon tools)

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