• MailChimp – Email Marketing and Email List Manager

  I want to remember this for a project I am thinking about. It’s come recommended from a number of sources.

  tags: newsletter tools emailmarketing mail Software webapp mailchimp list

Posted from Diigo. The rest of my favorite links are here.

• Can Marketers Catch Up with Millennials?
  Experian Simmons data on attitudes toward advertising, quoted at eMarketer, shows 18- to 34-year-olds are actually more open to advertising than the general adult population. Fewer millennials said they did not like advertising and did not let it affect their purchase decisions.
  (tags: onlineadvertising advertising attitudes millennials research study millenials usage marketing stats)
• Web-to-TV video revenue to see explosive growth
  Another web-to-tv story: "Web-to-TV Gaining Momentum in the U.S.," forecasts revenue from the sale of Web-to-TV video content to grow from $2 billion to more than $17 billion by 2014, says In-Stat. Unfortunately, the rest of the data is behind their paywall so we can't say much more.
  (tags: onlineadvertising advertising tv television webtv connected)
• Netimperative | News | Today’s top stories
  There's a number of articles today about technologies connected the web and television. Lot's of people have been trying to do it. Can Yahoo! succeed when the bring it to Europe next year?
  (tags: onlineadvertising advertising television tv connected Yahoo)
• It’s Not About Data Leakage
  Rajeev Goel, CEO of PubMatic, says "Data leakage" sounds nasty. It does so he talks about gardening. Who's plucking your data? t sounds better than theft and an interesting point – publishers can learn from those who are selling their audiences.
  (tags: onlineadvertising advertising data audiences targeting)
• New Display Tech Fueling Online Ad Growth – MarketingVOX
  As I mentioned on Twitter, is there, or has there been, a commoditization of display advertising?Maybe it's easier to say than to prove but interesting coverage of Borrell Associates report that suggests display advertising technology is powering online ad growth. They say that "Driving this growth will be the display format, a once quiet, even moribund subspace in the online ad industry."
  (tags: onlineadvertising advertising technology prices revenue display)
• Digital Display Advertising Case Study: Windows 7 Launch
  On the Microsoft Advertising blog a case study on how Microsoft used digital to increase brand favourability metrics around the launch of Windows 7. It might be Microsoft using Microsoft as a case study but I think it's worth reading about their use of digital around a major consumer launch.
  (tags: onlineadvertising advertising digital casestudy microsoft metrics consumer)

• No Baggage Challenge — Around the World with no luggage

  This is fascinating. Rolf is attempting to travel around the world with only the things he can carry in his pockets. Six weeks and five continents. 

  tags: travel luggage

Posted from Diigo. The rest of my favorite links are here.

• Moving Beyond Behavioral Ads
  Good post from ClickZ on the positive effects behavioural targeting can have on understanding audiences & qualified customers.
  (tags: onlineadvertising advertising behaviouraltargeting behavioraltargeting)
• Transparency is key driver of mobile ad spend
  Adfonic have an interesting take on the mobile advertising business with a blog post about data transparency in the mobile advertising sector. Can anybody validate the arguent that the mobile advertising has less detailed reporting that the online display business?
  (tags: onlineadvertising advertising mobile reporting ad-servers)
• Google rallies publishers with display ad strategy
  StrategyEye reviewing the recent Google Blog post on the publisher display advertising business. To be honest, I am not sure what the line 'as it tries to challenge Yahoo!'s dominant position in the market' refers to in the context of this post. Yes, Yahoo!'s display business may be bigger than Google's own but the blog post is talking about the technology for publisher business and Google's DoubleClick has an enormous market share.
  (tags: onlineadvertising advertising technology google doubleclick publishers)

• Publishers And The Hidden Costs Of Data Leakage
  This was poste earlier in the summer but I wanted to make sure a record was kept of it as Tom makes a lot of interesting points about publishers and data. How are you protecting your data assets?
  (tags: onlineadvertising advertising data publishers)

• Facebook Ad Network – Is It Coming?
  ClickZ asks the question but does anybody know the answer? Does Facebook even know the answer right now? I wonder if it does. It would be an interesting play but I wonder how many publishers will want to Facebook to see all the extra data that advertising brings?
  (tags: onlineadvertising advertising Facebook network)
• Online publishers: growing the display advertising pie
  DoubleClick discuss the future of ad-serving as they see it. Interesting to note the discussion about efficiency which is a key issue for the world's biggest online publishers. It's clear that the future of advertising is multi-media & multi-platform.
  (tags: onlineadvertising advertising technology ad-servers doubleclick)
• ASA extension to digital remit
  The Advertising Standards Authority remit has been extended to cover advertiser's own web sites and social media. This is probably a good extension for the UK consumer but I get the feeling that some media reports think this is the first extension to the digital space, which is isn't. The IAB, as always, has a good summary of the new regulations.
  (tags: onlineadvertising advertising regulations iab rules standards watchdog)
• Why Flash Cookies Should Be Banned for Advertising
  A great deal of the current privacy dissuasions centres on the use of tracking technologies and, in particular, the use of cookies. Of the two cookie type, Flash cookies are receiving the bigest scrutiny because they can not be cleared by your regular browser cookies settings. Rapleaf have a handy summary guide to their capabilities.
  (tags: onlineadvertising advertising cookies tracking privacy flash)
• Creative Review | Earshot
  I'm often writing about digital advertising where we stuck in a visual world: banners are what I discuss most with video and mobile advertising – both visual forms – up and coming. Of course, audio advertising shouldn't be forgotten and in the latest edition of the Earshor Creative Review David Couch discusses audio advertising on Spotify. Postcode targeting? It's been around a while you know …
  (tags: onlineadvertising advertising spotify audio)

• Less than a fifth of internet users welcome ads – Brand Republic News
  Brand Republic's piece on a survey that says users think online advertising is intrusive, repetitive, unappealing & cheap. I'm not sure any surveys will ever get people to say that advertising is a good and positive thing but, on up side, it reminds us to innovate with formats more and, on the down, is 1000 people a decent sample?
  (tags: onlineadvertising advertising survey intrusive opinion)
• The many faces of in-game advertising | News | TechRadar UK
  in game advertising is not something that I have covered too much before but it's both big business and, generally, quite inventive. This overview from TechRadar isn't saying a lot that's new but it's a great summary.
  (tags: onlineadvertising advertising games console in-game)
• Engagement: why social media numbers don't matter |
  An interesting piece from Econsultancy questioning how engagement is defined. This is a useful conversation if advertisers and going to demand the engagement metric. Is the concept to become as flawed as the click for understanding users & their intent?
  (tags: onlineadvertising advertising engagement measurement click)
• Engagement not eyeballs will be the name of the online ad game | Opinion | Marketing Week
  An interesting discussion on engagement as a measurement for display: publishers are only paid when some interacts with the ad. Perhaps this will launch that quest for new more engaging formats?
  (tags: onlineadvertising advertising formats engagement publishers)
• Analyst Speak: Offline ad formats have more impact on young people than online ads | Opinion | New Media Age
  I've been saying for a while that on-line ads formats need to develop again. We need to move beyond the banner. This survey, that shows 18-24 yr olds find off-line media more impactful than on-line, somehat backs me up.
  (tags: onlineadvertising advertising formats survey impact youngpeople)

• Counting Discrepancies, A Cancer for Online Business @ AdMonsters
  Catchpoint Systems, writing for AdMonsters say they observed on several webpages that the requests to the tracking pixels are aborted or canceled by Internet Explorer 7, which has roughly 10-30% of browser market share depending on the website. A major impact for online marketing?
  (tags: onlineadvertising advertising tracking pixels technology)
• Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011
  Great news for the growth of digital advertising. This ClickZ article suggest both targeted display and video ad serving is going to grow nicely in 2011.
  (tags: onlineadvertising advertising digital video market economy)

• In A ‘Luvvy’ Recovery, Digital Hits 28 Percent Of WPP Sales
  We’re seeing more and more reports of an uplift in the advertising business. When WPP suggest the the signs are good, perhaps the signs are – well, good.
  (tags: onlineadvertising advertising economy WPP)
• Bizo Launches Its Powerful B2B Audience Targeting in the UK
  Another data/audience targeting business launches in the the UK. Bizo says it anonymously tracks more than 8 million unique users in the UK across the business Web each month. For advertisers wanting to target business users, bizographics has arrived in the UK (yes, really, that’s what they call it).
  (tags: onlineadvertising advertising audiences data business)
• Millennial says Apple holds 55% of smartphone ads
  Not really very surprising numbers given the dominance of the platform and I am not sure it is telling us anything new. Filed under: interesting stats!
  (tags: onlineadvertising advertising smartphone mobile apple google android)
• Advertisers keen to mine potential of Facebook Places
  This has potential for all the location space. We’re all aware that location-based advertising will become increasingly important so it will be fascinating to watch how advertisers adopt Facebook Places.
  (tags: onlineadvertising advertising location geolocation Facebook)
• Is Real Time Bidding the Future of Advertising?
  Conceptually, RTB makes a lot of sense: why buy inventory impressions when you can buy against a much more targeted audience? Everyone benefits. Randall Beard looks at the pros and some of the cons.
  (tags: onlineadvertising advertising rtb optimisation technology ad-servers)
• Report: Online video ad spend reaching ‘frenzy point’ – FierceOnlineVideo
  With TV advertising still looking at $70 billion in revenue, the online video ad industry seems like a pesky little brother at just more than a$1 billion in 2009. But that number is expected to increase to $1.5 billion this year and some estimates expect it to leap over $5.5 billion by 2014.
  (tags: onlineadvertising advertising video revenue)
• Facebook Places: The Real Target Is Yelp
  Facebook’s real focus with this launch isn’t individual users or even Foursquare: instead, it sees Places as a way into the local business and local advertising markets, and the company with the target painted on its back is Yelp.
  (tags: onlineadvertising mobile local geolocation)
• UK Mobile Market Growth
  A report by GfK Retail and Technology has shown that for the first time in nearly two years, the UK mobile handsets market has posted three consecutive months of year on year growth, indicating that the recession plaguing the industry might have come to an end. Good news for advetising?
  (tags: onlineadvertising mobile sales phones economy)

• Ofcom: TV, phones and internet take up almost half our waking hours
  One of the under-reported aspects of the Ofcom communications report shows 34 mins a day on email. 4th most popular communications use after TV, Radio & offline computer use. Do we forget email’s power? This is why whatever Google does in social should have a strong email element. Also of note, on-demand TV via computer (2mins/day); via a TV set (3 mins/day) and video clips (2 mins). In total only just exceeding DVD use.
  (tags: socialmedia media trends video mobile email computer)
• Facebook Places location tool unveiled, sparking fresh privacy concerns
  I think mobile & location services will be increasingly important for advertising, and not just of the local sort. It’s going to be interesting to see how Facebook make this work and how the other players respond.
  (tags: onlineadvertising location geolocation Facebook socialmedia)
• UK mobile web use and smartphone ownership rockets
  So maybe, after all, this will be the year of mobile advertising. Interesting numbers coming out of the Ofcom Communications Market Report, including the fact that social networking now accounts for nearly a quarter of all time spent on the Internet in the UK.
  (tags: onlineadvertising mobile communications socialmedia smartphone)
• Privacy Battle Pits Lawmakers Against Tech Companies
  CNBC reports on the evolving ‘privacy’ debate in the US around the use of tracking technologies that support the online advertising business. Interestingly, it’s portrayed as a battle between tech companies and the lawmakers, Not really much mention of the advertisers who use much of this tracking to target their advertisements. And sadly, I think that’s how the debate will be framed: tech vs privacy rather than including those who actually utilise the tech to get their messages across.
  (tags: onlineadvertising advertising privacy tracking targeting)
• Analyst speak: The mobile news audience will be highly receptive to ad campaigns
  New Media Age reporting that news content is a big driver on mobile devices. Increasing audiences on mobile mean more – and better – brand advertising opportunities, Interestingly, Media owners will also be pleased to see a greater willingness to pay for news among the mobile audience – 18% agreed that if a newspaper’s website was no longer free, they would agree to pay for this content, compared with 9% of those who look at news online.
  (tags: onlineadvertising mobile advertising content news)
• Less than half of most popular UK retail websites are mobile optimized.
  Just four out of the top 20 most frequently visited retailer websites are presently optimised for mobile. Increasingly I am finding myself using a mobile device to look at prices or while I’m somewhere else. The retailers are missing something here. On the up-side, 41% plan to have a transactional mobile site or application in place within the next year, according to the study.
  (tags: onlineadvertising mobile retail sales)
• ComScore Releases July Video Rankings – And The Numbers Are Good
  I’ve noted this piece several times but 84.9 percent of the total U.S. Internet audience viewed online video is a huge number and, as we’ve seen before, it’s increasingly long form content. An increasing audience is watching TV this was and online ad tools need to respond.
  (tags: onlineadvertising advertising video viewing)
• Drinking From The Fire Hose | OwnerIQ Blog
  An interesting insight into the DSP platforms and the amount of ad impressions they are looking at every second in order to do their jobs. The amount of processing and data management required by all digital advertising platforms is growing and growing. I am not sure when it will stop.
  (tags: onlineadvertising advertising data management)

• Ad Network 4.0: Defining 'peak time' on the Web
  Tribal Fusion has an interesting entry looking at the time clicks and conversions are recorded. Time differences appear to account for different types of response. I'd be interested to see some time-to-conversion analysis.
  (tags: onlineadvertising advertising network elsewhere)
• AOL targets classified ad dollars with launch of 500 local sites
  Lots of local sites coming in the US. I imagine a great concept but will it make money. Local classifieds is one aspect but can it make any money in the display market. I'm guessing there'll have to a network.
  (tags: onlineadvertising local classified advertising AOL)

• OpenDNS | Providing A Safer And Faster Internet
  Free yourself of DNS-related Internet outages with our zero-downtime global network. Eliminate DNS as a problem source on your network. Using OpenDNS means fewer support calls and headaches, letting you focus on more important issues.
  (tags: 2008 apps communication computers freeware hosting internet software speed tech technology tools useful utilities web opendns network dns free Security)

• Marketing Advertising Design Blog – Insight, News & Views of the mad.co.uk news » Text celebrates 15 years – can you believe it?
  The mobile world has recently celebrated the 15 year anniversary of the text message – the scary thing is that most technology has evolved during our lifetimes and we’re not that old. What’s next for a sector that’s done it all?
  (tags: 2007 mobile text technology phone)

• Sky by Mobile
• How to install and use Sky by Mobile on the Nokia 6233 – Nokia 6233 User Guides – Know Your Mobile

• Patrick Owsley: Cartoon Art & More!: ROSEMARY – HONG KONG PHOOEY licensing art

• Backup software Backup4all
  (tags: backup online software technology tools utilities windows)

• Three penquins picture, Free Photo, Royalty Free Stock Image

• Channel 4 @ 25: on screen highs… and lows
  John Plunkett has rifled through YouTube to find the best – and worst – of Channel 4′s output on the day it celebrates its 25th birthday.
  (tags: television channel4 video UK review)
• Download details: SyncToy v2.0 Beta
  SyncToy helps you copy, move, rename, and delete files between folders and computers quickly and easily.
  (tags: files free microsoft sync tools windows software utilities apps)
• Dual Monitors: Use a Different Wallpaper on Each Desktop in Vista or XP :: the How-To Geek
  Instead of paying money for software to use separate wallpapers, or creating a wallpaper in Photoshop, Jon Tackabury has created a Free piece of software that lets you easily set separate wallpapers for each desktop.
  (tags: howto wallpaper vista desktop windows tips lifehacker utilities)

• Online Publishing Insider » Blog Archive » The Magic Of Behavioral Targeting: When Magic Becomes Information
  Not all behavioral targeting is created equally. Many networks and publishers are touting behavioral in their marketing materials and the sad truth is, most of them have little experience with true behavioral and are simply remarketing to people who have
  (tags: online advertising behaviouraltargeting business work BT technology)
• Garr Reynolds/Presentations
  What is the real purpose of your talk? Why is it that you were ask to speak? What does the audience expect? In your opinion, what are the most important parts of your topic for the audience to take away from your, say, 50-minute presentation?
  (tags: business communication design howto tutorial powerpoint presentation presentations productivity reference speaking technology useful)

• If you work for Microsoft and travel alot you need to sign up for dopplr at Chris Dalby Untangles Networks
  If you work for Microsoft and travel alot you need to sign up for dopplr
  (tags: dopplr travel web2.0 online tools business)