About Advertising

links for 2011-09-19

September 19, 2011

AOL’s Levick Is Spotify’s New Chief Advertising Officer Levick has just become Spotify’s chief advertising officer, according to his LinkedIn profile, and a source has confirmed. Initially, it looked like Levick had become chief revenue officer, but turns out his role relates to advertising, based in New York. (tags: onlineadvertising advertising radio audio spotify music)

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links for 2011-02-11

February 11, 2011

Report: Advertisers to Double Real-Time Bidding Spend in 2011 Commissioned by RTB platform provider Admeld, the market researcher issued a report today titled RTB Hits The Mainstream, which suggests 2011 will be a "banner year" for real time exchange-based buying following its "coming of age" in 2010. (tags: onlineadvertising advertising rtb bidding realtime demand) Netimperative [...]

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links for 2011-02-10

February 10, 2011

Ad Nets Ignore Do-Not-Track At Their Own Peril The prospect of an easy-to-use browser-based opt-out for behavioral advertising advanced this week with Mozilla's release of a preliminary version of a do-not-track header. (tags: onlineadvertising advertising display privacy tracking law mozilla firefox) Microsoft, Vibrant Innovate Display Ads Display advertising will make a leap this year in [...]

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links for 2011-01-28

January 28, 2011

Bizo: Browser Privacy Tools: Let's Make this EASY! Bizo is not too keen on the proposed options from the main browser companies. (tags: onlineadvertising advertising browsers privacy optout tracking)

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links for 2011-01-27

January 27, 2011

Sky reports 68% growth in HD TV subscriptions Digital TV broadcaster Sky has ten million customers following a "strong" first half of its 2010-11 financial year, with high-definition (HD) TV one of the areas to experience growth. (tags: onlineadvertising advertising television sky bskyb hd) The Highs and Lows of Advertising in Online TV Nielsen reported [...]

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links for 2011-01-26

January 26, 2011

Facebook's Sponsored Stories & the dangers of sentiment analysis Facebook has announced that it is introducing Sponsored Stories – essentially things relating to brands that you have written, amplified by the brands, and placed in the right hand side ad box by Facebook. (tags: onlineadvertising advertising Facebook social socialmedia) Traditional marketing is dead In future, [...]

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links for 2011-01-25

January 25, 2011

Stronger Evidence That Facebook Ads Work Ads with social content are more effective in recall, awareness and intent.  (tags: onlineadvertising advertising socialmedia social Facebook) Foursquare grew 3,400 per cent in 2010 | Mobile Industry | Mobile Entertainment There were 381,576,305 check-ins last year worldwide, with the record for a single event being 30,525 at Jon [...]

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links for 2011-01-21

January 21, 2011

Collective And Evidon Are Teaming Up “The challenge that we as an industry have to address in the short term is scaling the self-compliance program, and this initiative with Collective is a great step in that direction,” said Scott Meyer, Founder and CEO, Evidon (tags: onlineadvertising advertising data privacy transparency) Mixed Messages on Future of [...]

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links for 2011-01-20

January 20, 2011

New era dawns for display advertising We’re now looking at digital display as an ’always on’ channel, rather than as [intermittent] campaign activity. (tags: onlineadvertising advertising display trading rtb) Twitter on the move: profiling the mobile audience TGI's James McCombe says from a marketing point of view mobile Twitterers are an attractive target in their [...]

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links for 2011-01-14

January 14, 2011

Why publishers are afraid of real-time bidding – iMediaConnection.com There are a lot of misunderstandings about the issues in the RTB space, particularly from publishers. Many publishers are jumping in with both feet, but a large number are still in wait-and-see mode, and have big concerns that they want addressed before they enter the fray. [...]

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links for 2011-01-13

January 13, 2011

EVIDON (They used to be better advertising) A name change for the folks running better advertising. (tags: onlineadvertising advertising privacy regulations standards)

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links for 2011-01-11

January 11, 2011

Why Location Is About More than the Check-In Like social networking on mobile devices, location-based services are still in their infancy. eMarketer projects the number of mobile social network users will more than double between 2010 and 2015, and adoption of location-based services will rise with it. (tags: onlineadvertising advertising mobile location checkin) Netimperative | [...]

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links for 2011-01-08

January 8, 2011

Cover story: Display overtakes search in 2011 ad spend growth predictions | News | New Media Age Display advertising will lead the digital industry’s recovery from recession in 2011, with confidence in brand advertising online seeing display’s ad spend growth rate overtaking search’s. (tags: onlineadvertising advertising stats display predictions) Netimperative | 20 facts of 201 [...]

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links for 2011-01-07

January 7, 2011

Netimperative | 20 facts of 201 20 facts of 2010: A snapshop of life in the UK: Nearly a quarter of the UK population has no internet access, but one in ten can surf the web on their phone, according to one of the largest surveys examining life in the UK. (tags: onlineadvertising advertising statistics survey [...]

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links for 2011-01-06

January 6, 2011

Quality Is Job One | ClickZ Time to reject "audiences vs. content" as a false choice? Start a three-part quality movement in the exchange space? (tags: onlineadvertising advertising publishers content quality) Netimperative | News | Today’s top stories Juniper Research forecasts that by 2015, adspend on this platform will reach $894 million, up from $87 [...]

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