History of Online Advertising

Thankfully, somebody is preserving the history of online advertising.

I’ve worked for a number of digital advertising companies. Many of these no longer exist: Engage, Accipiter, aiMatch and StickyADS.tv to name four. Three of these were bought and their legacy lives on with other companies. Engage moved on from the digital advertising world in 2002.

There’s a history of the internet – and more importantly of the way our media adapted to the rise of a connected digital world – buried in the history of those and many other companies that existed in the early days of the world wide web. Much of that history is probably lost. I think that’s a shame so, earlier today, it was really good to see Digiday publish an oral history of the first banner ad.

(Of note: I got the new Twitter 280 character option today so this was the first of my longer tweets)

In related nostalgia, I’ve been working in London 24 years today. I haven’t the time to write anything about that but I just discovered I did write about it in 2004 after 11 years in the city which is probably still relevant.

Author: jon

Jon Curnow writes on curnow.org about things that interest him. The site has been around for many years in various forms and he always wants to write much more here than he does.

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