Elsewhere: A Sticky End

Maintaining the tradition of ensuring a copy of things I post elsewhere are also saved here, earlier today I posted on Facebook about the branding of a company I used to work for:

If the sponsored posts on Facebook are accurate, sometime in the next 24 hours the brand name of a company I used to work for, StickyADS.tv, will disappear as it becomes more fully part of its new parent, Freewheel. Or something like that. They don’t tell me the details.

I spent 18 months working for them as the business grew from one that was primarily focussed on France to one that expanded to Europe and, as I was leaving, an office opened in New York to address the needs of American customers. Earlier this year the company was acquired by Freewheel and, I guess, this is the next part of the coming together of the businesses.

As the StickyADS.tv brand is phased out, and having seen the sponsored post almost every time I open my Facebook app, one thing really struck me that I never truly appreciated during the period I was working there: how well the branding works and how expertly it is used. I don’t recall exactly when the current look & logo were introduced but it’s executed consistently well across all channels. From exhibition stands at major events, to laptop stickers, corporate videos or company presentations there is a consistency that you don’t see that often outside of the biggest companies.

Attaching the logo to the wall of the London office, while levelling the letters and managing the spacing, caused much hilarity for Greg and me in the summer of 2015.

Somewhere, I hope, there’s a cupboard that holds copies of the adtech brands that have disappeared over the years I have worked in this industry (“Engage: Like Never Before,” anyone?). If there is, I imagine the last StickyADS.tv branding will a shining beacon in the vast sea of logos that are no longer in use. I can’t even write the name of the company without automatically capitalising the ADS portion and including the dot-tv; I can’t recall how many times I was reminded about that.

No doubt, today, there’s a larger team of people behind it but Marie should be really happy with all the work she — and all the marketing team — have done to build and represent a brand.

Good luck, Stickers, with the next phase of your adventure.

FreeWheel Acquires StickyAds to Build Full-Stack Programmatic Video Markeplace

Author: jon

Jon Curnow writes on curnow.org about things that interest him. The site has been around for many years in various forms and he always wants to write much more here than he does.