Maintaining the tradition of ensuring a copy of things I post elsewhere are also saved here, earlier today I posted on Facebook about the branding of a company I used to work for:
If the sponsored posts on Facebook are accurate, sometime in the next 24 hours the brand name of a company I used to work for, StickyADS.tv, will disappear as it becomes more fully part of its new parent, Freewheel. Or something like that. They don’t tell me the details.
I spent 18 months working for them as the business grew from one that was primarily focussed on France to one that expanded to Europe and, as I was leaving, an office opened in New York to address the needs of American customers. Earlier this year the company was acquired by Freewheel and, I guess, this is the next part of the coming together of the businesses.
As the StickyADS.tv brand is phased out, and having seen the sponsored post almost every time I open my Facebook app, one thing really struck me that I never truly appreciated during the period I was working there: how well the branding works and how expertly it is used. I don’t recall exactly when the current look & logo were introduced but it’s executed consistently well across all channels. From exhibition stands at major events, to laptop stickers, corporate videos or company presentations there is a consistency that you don’t see that often outside of the biggest companies.
Somewhere, I hope, there’s a cupboard that holds copies of the adtech brands that have disappeared over the years I have worked in this industry (“Engage: Like Never Before,” anyone?). If there is, I imagine the last StickyADS.tv branding will a shining beacon in the vast sea of logos that are no longer in use. I can’t even write the name of the company without automatically capitalising the ADS portion and including the dot-tv; I can’t recall how many times I was reminded about that.
No doubt, today, there’s a larger team of people behind it but Marie should be really happy with all the work she — and all the marketing team — have done to build and represent a brand.
Good luck, Stickers, with the next phase of your adventure.