Advertising will more closely integrate with social outlets. As opposed to the world broadcast, which means to reach a wide audience, which is far more costly, it will transition to narrow-castin
After three years of intense R&D — and even more intense M&A — the company now owns large swaths of display media's plumbing. It's on pace to capture $2.5 billion in display ad revenue in 2010, making short work of CEO Eric Schmidt's 2009 pledge to turn display into Google's "next billion-dollar business." But that's just the tip of the iceberg.
A poster advertising the PlayStation Move has been banned in the U.K. after the Advertising Standards Authority received complaints that it was too violent.