- One of the most common mistakes brands make in the digital space is the "me too" syndrome. A certain platform performs well for other companies, gets a lot of media attention, and suddenly it's, "We need one of those too."
- Local advertising spending is holding up better in 2010 than previously expected, according to estimates from BIA/Kelsey. The firm, which initially predicted a nearly 1% drop in overall local ad spending this year, forecast growth of 2.1% to $133.3 billion by year-end.