- Experian Simmons data on attitudes toward advertising, quoted at eMarketer, shows 18- to 34-year-olds are actually more open to advertising than the general adult population. Fewer millennials said they did not like advertising and did not let it affect their purchase decisions.
- Another web-to-tv story: “Web-to-TV Gaining Momentum in the U.S.,” forecasts revenue from the sale of Web-to-TV video content to grow from $2 billion to more than $17 billion by 2014, says In-Stat. Unfortunately, the rest of the data is behind their paywall so we can’t say much more.
- There’s a number of articles today about technologies connected the web and television. Lot’s of people have been trying to do it. Can Yahoo! succeed when the bring it to Europe next year?
- Rajeev Goel, CEO of PubMatic, says “Data leakage” sounds nasty. It does so he talks about gardening. Who’s plucking your data? t sounds better than theft and an interesting point – publishers can learn from those who are selling their audiences.
- As I mentioned on Twitter, is there, or has there been, a commoditization of display advertising?Maybe it’s easier to say than to prove but interesting coverage of Borrell Associates report that suggests display advertising technology is powering online ad growth. They say that “Driving this growth will be the display format, a once quiet, even moribund subspace in the online ad industry.”
- On the Microsoft Advertising blog a case study on how Microsoft used digital to increase brand favourability metrics around the launch of Windows 7. It might be Microsoft using Microsoft as a case study but I think it’s worth reading about their use of digital around a major consumer launch.
Curns’ ad links is a collection of links about the digital advertising industry; generally focussed on the display advertising market with an emphasis on the technology to deliver great advertising experiences.