- Good post from ClickZ on the positive effects behavioural targeting can have on understanding audiences & qualified customers.
- Adfonic have an interesting take on the mobile advertising business with a blog post about data transparency in the mobile advertising sector. Can anybody validate the arguent that the mobile advertising has less detailed reporting that the online display business?
- StrategyEye reviewing the recent Google Blog post on the publisher display advertising business. To be honest, I am not sure what the line ‘as it tries to challenge Yahoo!’s dominant position in the market’ refers to in the context of this post. Yes, Yahoo!’s display business may be bigger than Google’s own but the blog post is talking about the technology for publisher business and Google’s DoubleClick has an enormous market share.
Curns’ ad links is a collection of links about the digital advertising industry; generally focussed on the display advertising market with an emphasis on the technology to deliver great advertising experiences.