- ClickZ asks the question but does anybody know the answer? Does Facebook even know the answer right now? I wonder if it does. It would be an interesting play but I wonder how many publishers will want to Facebook to see all the extra data that advertising brings?
- DoubleClick discuss the future of ad-serving as they see it. Interesting to note the discussion about efficiency which is a key issue for the world’s biggest online publishers. It’s clear that the future of advertising is multi-media & multi-platform.
- The Advertising Standards Authority remit has been extended to cover advertiser’s own web sites and social media. This is probably a good extension for the UK consumer but I get the feeling that some media reports think this is the first extension to the digital space, which is isn’t. The IAB, as always, has a good summary of the new regulations.
- I’m often writing about digital advertising where we stuck in a visual world: banners are what I discuss most with video and mobile advertising – both visual forms – up and coming. Of course, audio advertising shouldn’t be forgotten and in the latest edition of the Earshor Creative Review David Couch discusses audio advertising on Spotify. Postcode targeting? It’s been around a while you know …
Curns’ ad links is a collection of links about the digital advertising industry; generally focussed on the display advertising market with an emphasis on the technology to deliver great advertising experiences.