Curns’ Ad Links for 1 September 2010

ClickZ asks the question but does anybody know the answer? Does Facebook even know the answer right now? I wonder if it does. It would be an interesting play but I wonder how many publishers will want to Facebook to see all the extra data that advertising brings?

DoubleClick discuss the future of ad-serving as they see it. Interesting to note the discussion about efficiency which is a key issue for the world’s biggest online publishers. It’s clear that the future of advertising is multi-media & multi-platform.

The Advertising Standards Authority remit has been extended to cover advertiser’s own web sites and social media. This is probably a good extension for the UK consumer but I get the feeling that some media reports think this is the first extension to the digital space, which is isn’t. The IAB, as always, has a good summary of the new regulations.

A great deal of the current privacy dissuasions centres on the use of tracking technologies and, in particular, the use of cookies. Of the two cookie type, Flash cookies are receiving the bigest scrutiny because they can not be cleared by your regular browser cookies settings. Rapleaf have a handy summary guide to their capabilities.

I’m often writing about digital advertising where we stuck in a visual world: banners are what I discuss most with video and mobile advertising – both visual forms – up and coming. Of course, audio advertising shouldn’t be forgotten and in the latest edition of the Earshor Creative Review David Couch discusses audio advertising on Spotify. Postcode targeting? It’s been around a while you know …