August 24, 2010
In A ‘Luvvy’ Recovery, Digital Hits 28 Percent Of WPP Sales We’re seeing more and more reports of an uplift in the advertising business. When WPP suggest the the signs are good, perhaps the signs are – well, good. (tags: onlineadvertising advertising economy WPP) Bizo Launches Its Powerful B2B Audience Targeting in the UK Another [...]
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August 23, 2010
Increasingly people are watching time-shifted television and this was highlighted this week as ComScore reported 84.9% of the U.S. Internet audience viewed online video, and the notable shift was away from video clips to full length programming. For the advertising business, CommScore reported “Americans viewed nearly 3.6 billion video ads in July, with Hulu generating the highest number of video ad impressions at 783 million”. Yes, Hulu is showing more than 3 times as many video ads than YouTube. And in the UK where’s our equivalent? I think we killed the Kangaroo, don’t you?
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