2010

Report Card

December 31, 2010

At the start of the year I wrote a couple of predictions for 2010 in digital advertising (it was either that or try and pen a New Year’s hit record and my wordsmith-ing just isn’t up to that). I could, of course, forget about them, pretend I’d never dealt those cards and move on with this year’s predictions but you know I’ve never been one to resist pointing out my personal failings. So, did anything actually come true or should you be relying on fortune telling talents of somebody on the end of Blackpool pier in a wooden caravan for your 2011 bets?

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Forty

September 12, 2010

There’s always a they and, in this case, they say life begins today. If that’s true then quite was the past forty years have been I have no idea. For some reason that I have yet to understand, turning forty is a point when people look back. They don’t do it so much at 39 and, I imagine, not so much at 41 either.

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Elsewhere: Jon Curnow Joins aiMatch as Director of Product

July 29, 2010

aiMatch announced today that Jon Curnow has joined the team as director of product. Jon will spearhead the company’s product development efforts to ensure its advertising intelligence solutions continue to meet the needs of publishers around the globe.

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Who Might Market Digital Radio?

July 16, 2010

Where is the business with the marketing savvy, financial muscle and experience in creating compelling, must-see programming (or content)? Well, News International was one such business and it appears to be saying it’s not interested any more.

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Does The Pay Wall Emphasize The Role Advertising Plays In Supporting Content?

April 8, 2010

Does the rise of the pay wall re-emphasize the role advertising plays in supporting content? In turn, will that make us more likely to share data with publishers in a more explicit deal: data supported advertising for free access to content. And not just unobtrusive advertising but premium, targeted advertising that’s sold at a value publisher’s can use to invest in content.

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Specials On The Streets Of San Francisco

March 17, 2010

It may be jetlag or hallucinations brought on by an overdose of blue cheese dressing but my visit to San Francisco during the last week has convinced me of two things: there are some very smart people in the online ad business and they’d better have a location-aware ad play by the time you’ve finished reading this. If they haven’t got one soon then my first point was wrong.

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Pay Walls Will Save Newspapers

March 5, 2010

Every man and his dog, if he works in digital media, has an opinion on this one. Pay walls will, or will not, save newspapers, magazines, books and any other form of printed word. E-readers, iPads and digital paper is, or is not, the saviour of the free press. So, why shouldn’t I wade in here? I may as well be shouted down by those who think that paper has, or hasn’t, got a future.

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Crystal Ball Or Tea Leaves?

January 1, 2010

I do think one key element ties location-based, real-time and social media advertising together and that is data. Advertising, especially digital advertising, has always had a great deal of data with which to work.

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