2008

Timmy On My Tranny

December 30, 2008

There was something faintly exotic about the mad-cap antics and celebritry filled audio that came out of the radio. I imagine today it would seem tame but our only chart fix was Look-In magazine and, when I discovered it, Smash Hits.

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ce n’est pas un ‘ad-server’

November 21, 2008

When we take publisher tools into a multi-platform world we’re taking them further and further away from having responsibly for ‘serving’. In the IPTV world, in the online video world and, to a large extent, in the mobile world publisher tools are making a decision and letting something else do the technical side of the delivery. This is not to play down the important of solid, reliable and timely delivery but it’s just not how publisher ‘ad-servers’ have evolved. In the cable television space we’re already talking about a legacy web ‘ad-server’ as being a ad-decision service and that, more accurately, reflects what we’re doing.

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That’s Not An Ad-Server

November 18, 2008

How does your system handle basic sales order workflow, yield management and business intelligence? These days, a publisher ad-server needs to be great at decision making, great at making those decisions for multiple platforms – preferably while understanding the audience across those platforms – great at forecasting and a great optimiser. Serving the ad? That comes next.

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In Recovery Mode

September 22, 2008

For most of the weekend before last (and parts of the week either side) I was in Amsterdam at IBC. IBC is essential an enourmous broadcasting technology conference & exhibition; although its styling itself for the electronic media industry.

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Get Your Product Right Or Get In The Liferaft

September 5, 2008

If your product will rely on advertsing in whole or in part to fund your business model build in advertising hooks and concepts from day one or else you may as well hand that VC money back.

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Moscow: War & Advertising In A Week

August 16, 2008

I went to Moscow to plan an ad-serving implementation but they went to war as I arrived. I missed the war but met smart, interesting people.

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Hey Product Manager, Thought About The Ads?

July 27, 2008

Wherever you sit in product or service development, on or off-line, think about how advertising will be integrated and put it at the heart of your development plans. It’ll pay, in more ways than just with revenue, in the long run.

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Eurovision Is Not A Serious Song Contest

May 26, 2008

So, what happened this year? Why are you so frustrated? Why are we suddenly upset about the bias? Simply because we did not do well? That’s a little childish, isn’t it?

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Nice, Mobiles and TeleMedia

May 22, 2008

The session I was speaking at, ‘The New Monetisation Paradigm: Content, Advertising, and Markets of One’, was surprisingly well attended given the 4pm start time: conferences can be long hard days and 4 o’clock is certainly more ‘retire to the bar’ time than ‘explore new business model opportunities that can generate revenue through advertising’ time.

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The 2007 Collection

January 2, 2008

Another New Year and time for the regular yearly review as seen through the pictures that I take on my mobile phone. At least this year I am posting the pictures at the very beginning of the year! This year’s mosaic features 7 rows (for 2007) of 5 pictures. The original idea was that pictures [...]

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